Aura Systems Inc (OTC: AUSI) is an electric motor and generator technology company that designs and manufactures axial flux induction motors and generators for commercial, industrial, electric vehicle, and military applications. Revenue is generated through direct product sales in North America and through agents and distributors in other regions. The company's two primary product lines are the AuraGen, targeting commercial and industrial power generation, and the VIPER, targeting military mobile power applications. Aura operates from a single approximately 18,000 square foot facility in Lake Forest, California, under a lease running through August 31, 2026. Engineering, research and development expenditures were approximately $1.2 million in fiscal year ended February 28, 2025, up from approximately $0.8 million in fiscal year ended February 29, 2024. In FY2025, the company completed design and fabrication of a prototype 250-kW axial flux induction motor. Leadership as of June 13, 2025 includes Cipora Lavut as President and Board Chair and Gary Campbell as Chief Financial Officer.

Revenue model

Transactional product sales of axial flux induction motors and generators, sold via direct sales in North America and through agents and distributors in international markets.

Products and services

AuraGen axial flux induction generator for commercial and industrial mobile power; VIPER axial flux induction generator for military vehicles; axial flux induction electric motors for EV and industrial applications including a prototype 250-kW motor completed in FY2025.

Customers and end markets

End markets include commercial vehicles, electric vehicle drivetrain, military vehicles, industrial equipment, communications, transportation, marine, pumps, fans, food processing, and HVAC applications.

Value-chain role

Component manufacturer and technology developer supplying axial flux induction motors and generators to OEMs and end users across commercial, industrial, EV, and military segments. Relies on third-party suppliers for subassemblies and components.

Geographic exposure

Primary operations and headquarters in Lake Forest, California. Direct sales in North America; agent and distributor network in international markets.

Competitors

Denso, Valeo, Mitsubishi Electric, Hitachi Automotive

Source: SEC 10-K, filed 2025-06-13

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