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What Do They Do?

Franchises bagel and muffin shops and licenses related brands, and sells branded muffin mix and coffee to franchisees, licensees and other approved customers.

How Do They Make Money?

Franchisees pay weekly royalties and marketing contributions based on store sales, plus initial franchise fees before opening; the company also earns vendor rebates when franchisees buy supplies and sells licensed products.

revenue
SegmentShareRevenue
Royalty
Usage-based

58%
FY2022: 56%
Franchise
Recurring
0.7%
FY2022: 1.6%
Licensing Fees and Other Income
Mix
8.4%
FY2022: 9.6%
Marketing Fund
Usage-based

33%
FY2022: 33%

Who Are Their Customers?

Franchisees work directly with BAB for store rights, operating support and marketing; licensed products are also sold to licensees and other approved customers.

Do Revenues Turn Into Profits?

Yes. It kept 16 cents of every revenue dollar as net income in FY2025.

Operating income, FY2025
21% of revenue
▲ +8% vs FY2024 ($665.3K, 19%)
Net income, FY2025
16% of revenue
▲ +6% vs FY2024 ($525.2K, 15%)

How Are They Changing?

Since the FY2025 annual report
Latest quarter: Q3 FY2026, the three months to Aug 31, 2026
Revenue
▲ +18%
vs $768.5K in Q3 FY2025
Net income
▲ +36%
vs $167.6K in Q3 FY2025
Royalty share of revenue vs 66.6% in Q3 FY2025
  • Feb 25, 2026 Sassetti resigned and BAB appointed a new auditor Sassetti said it would stop auditing public companies; BAB appointed CBIZ as its new auditor.

Growing. Revenue grew 12% in 4 years, from $3.1M in FY2021 to $3.4M in FY2025, about 3% a year.

SweetDuet’s role The older report includes SweetDuet among the trade names for franchised and licensed units; the latest report describes it as an add-on brand for BAB or MFM locations.

Revenue over time
Royalty Franchise Licensing Fees and Other Income Marketing Fund
$5M$2.5M$0

Who Do They Compete With?

Competes with Panera Bread, Bruegger's Bagel Bakery, Einstein Bros. Bagels, Dunkin’, and McDonald’s

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