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$BKNG
$153.12 -$2.71 (1.74%) Live

Ownership

13F as of Q2 2026 · 751.4M shares outstanding

Who owns BKNG?

By type of holder
Institutions 94.9% Insiders 2.2% Everyone else 2.9%
Concentration Top 10 holders own 40.7%
BlackRock, Inc. 8.7% · Vanguard Capital Management LLC 6.7%
Institutional ownership
94.9%
+90.7 pts vs last qtr
Institutional holders
1,912
+5 vs last qtr
Net shares bought
+681.2M
by institutions in Q2 2026
New / sold out
193 / 188
positions opened vs closed

How is ownership changing?

Institutions, last 8 quarters

Biggest buyers in Q2 2026
  • BlackRock, Inc. +62.7M
  • Vanguard Capital Management LLC +48.5M

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Biggest sellers in Q2 2026
  • Winslow Capital Management, LLC SOLD OUT −322.3K
  • Janus Henderson Group PLC SOLD OUT −270.0K

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Who is planning to sell?

Notices of proposed sale, last 12 months
$33M
20 notices from 4 people
Shares covered
51.3K
0.01% of the company
Arranged in advance
100%
of the value is under a 10b5-1 plan
Under a 10b5-1 plan No plan
$0$2.8M$5.7MNov 2025: $5.4M under a 10b5-1 planNovDec 2025: $5.7M under a 10b5-1 planDecJan 2026: $5.5M under a 10b5-1 planJanFeb 2026: $4.4M under a 10b5-1 planFebMar 2026: $2.8M under a 10b5-1 planMarApr 2026: $3.2M under a 10b5-1 planAprMayJunJul 2026: $1.2M under a 10b5-1 planJulAug 2026: $4.5M under a 10b5-1 planAugSep 2026: $198.4K under a 10b5-1 planSepOct
Largest proposed sellers
  • Glenn D Fogel & Amy J Roberts Director 10b5-1 $25.8M
  • Ewout Steenbergen Officer 10b5-1 $4.26M

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Every notice on Red Flags →

A Form 144 is notice of a planned sale, not the sale itself. What insiders actually sold is on Insider Transactions.

Is your stake being diluted?

Diluted share count, FY2016–FY2025
−34.8%
−4.64% a year
Each share's claim on the business
+53.4%
grew without buying or selling a share
Spent on buybacks vs paid in stock
$48.4B vs —
over 10 fiscal years
Diluted shares, split-adjusted
759.8M986.7M1.21B2016: 1.2B shares'162017: 1.2B shares'172018: 1.15B shares'182019: 1.04B shares'192020: 987.8M shares'202021: 992.7M shares'212022: 961.2M shares'222023: 876.7M shares'232024: 817.5M shares'242025: 783.3M shares'25
Buybacks Stock-based comp
$0$5.19B$10.38B2016 buybacks: $1.01B2016 stock comp: $0'162017 buybacks: $1.83B2017 stock comp: $0'172018 buybacks: $5.97B2018 stock comp: $0'182019 buybacks: $8.19B2019 stock comp: $0'192020 buybacks: $1.3B2020 stock comp: $0'202021 buybacks: $163.0M2021 stock comp: $0'212022 buybacks: $6.62B2022 stock comp: $0'222023 buybacks: $10.38B2023 stock comp: $0'232024 buybacks: $6.51B2024 stock comp: $0'242025 buybacks: $6.44B2025 stock comp: $0'25

How patient are the owners?

Institutional shares by how long they've been held
5+ years81% 3–5 years5% 1–3 years7% Under 1 year6%
Quarterly turnover
1070.4%
of institutional shares changed hands
Top 10 managers, median time held
5 years

Super Investors

Investment managers reporting BKNG on Form 13F
B
BlackRock, Inc.
Shares
65.3M
% of company
8.70%
Change vs last qtr
+62.7M (+2362.8%)
Held since
≤2021
VC
Vanguard Capital Management LLC
Shares
50.6M
% of company
6.74%
Change vs last qtr
+48.5M (+2337.2%)
Held since
≤2021

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Institutional Funds

Mutual funds and ETFs reporting BKNG on Form N-PORT; together they hold 37.8% of the company
VT
Position value
$4.38B
% of company
3.27%
% of the fund
0.19%
As of
June 30, 2026
V5
Vanguard Index Funds
Position value
$3.58B
% of company
2.67%
% of the fund
0.21%
As of
June 30, 2026

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Insiders and 5%+ holders

From Forms 3/4/5 and Schedules 13D/G
FG
Fogel Glenn D
Insider
Shares
15.4M
% of company
2.06%
Change vs last qtr
—
Held since
—
MP
Millones Peter J
Insider
Shares
375.0K
% of company
0.05%
Change vs last qtr
—
Held since
—

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