Bonk Inc (BNKK) is a consumer packaged goods company that commercializes dietary supplement beverages, operating under its predecessor identity as Safety Shot, Inc. The company generates revenue through the transactional sale of its primary product, the Sure Shot Dietary Supplement, a 12-ounce over-the-counter beverage formulated to support metabolism of alcohol using 28 active ingredients classified under the FDA's Generally Recognized As Safe (GRAS) category. The product launched in December 2023 following the August 2023 acquisition of certain assets from GBB Drink Lab Inc. In January 2025, the company entered into an Arrangement Agreement to acquire Yerbaé Brands Corp. in an all-stock transaction, with the Yerbaé acquisition reflected in the December 31, 2025 balance sheet. CEO Jarrett Boon and CFO Markita Russell signed the 10-K filed March 31, 2026. The company carries fully reserved deferred tax assets of $8,957,037 as of December 31, 2025, reflecting a complete valuation allowance due to its lack of earnings history. Research and development expenses totaled $24,190 for the year ended December 31, 2025.

Revenue model

Transactional product sales of the Sure Shot dietary supplement beverage (12-ounce format). No subscription or licensing revenue streams are disclosed in the filing excerpts.

Products and services

Sure Shot Dietary Supplement: a 12-ounce over-the-counter beverage containing 28 GRAS-classified active ingredients designed to support alcohol metabolism, launched December 2023. A powdered stick pack version is disclosed as a planned future product. The company previously sold CBD-containing products, which it no longer offers as of the filing date. Additional pipeline items disclosed include hair loss treatments, vitiligo solutions, and sexual wellness products, though the filing states focus remains on the Sure Shot beverage.

Customers and end markets

Health-conscious consumers and individuals seeking over-the-counter dietary supplements in the alcohol recovery category. No specific customer counts, retail distribution partners, or customer concentration data are disclosed in the filing excerpts.

Value-chain role

Brand owner and commercializer. Manufacturing is outsourced through co-packers. Raw material suppliers named in the filing include Jiaherb, Compound Solutions, Kyowa-Hakko, Mitsubishi Ingredients, Nura, Sensapure Flavors, Brenntag, E3 Ingredients, and Ingredients Online.

Geographic exposure

No specific geographic revenue breakdown is disclosed in the filing excerpts. The company is incorporated and files in the United States; financials are reported in U.S. dollars under U.S. GAAP.

Source: SEC 10-K, filed 2026-03-31

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