Brady Corporation

bradyid.com

What Do They Do?

Sells identification and workplace-safety products, such as labels, printing systems and safety signs, to manufacturers, healthcare organizations and other businesses.

How Do They Make Money?

Customers mainly pay for identification and workplace-safety products when they are shipped or delivered; extended warranties and some software and services are paid for in advance and provided over time.

revenue

Segment	Share	How money arrives
Safety and Facility Identification Sold outright	39% FY2023: 46%	Sold outright
Product Identification Sold outright	30% FY2023: 19%	Sold outright
Wire Identification Sold outright	17% FY2023: 16%	Sold outright
Healthcare Identification Sold outright	8.5% FY2023: 11%	Sold outright
People Identification Sold outright	5.2% FY2023: 8.2%	Sold outright

Who Are Their Customers?

Sells through distributors, value-added resellers, a direct sales force and digital channels; its products serve businesses across manufacturing, healthcare, utilities, retail and other industries.

Do Revenues Turn Into Profits?

Yes. It kept 12 cents of every revenue dollar as net income in FY2026 and turned 12 cents into free cash flow.

Operating income, FY2026

16% of revenue

▲ +11% vs FY2025 ($236.6M, 16%)

Net income, FY2026

12% of revenue

▲ +9% vs FY2025 ($189.3M, 13%)

Free cash flow, FY2026

12% of revenue

▲ +25% vs FY2025 ($153.6M, 10%)

How Are They Changing?

Growing. Revenue grew 28% in 4 years, from $1.3B in FY2022 to $1.7B in FY2026, about 6% a year.

Expanded product-identification description The latest report adds direct part marking, engraving equipment, and asset tracking labels and tags to its description of product identification, alongside materials, printing systems, scanners and track-and-trace products.

Revenue over time

Safety and Facility Identification Product Identification Wire Identification Healthcare Identification People Identification

$2B$1B$0

FY2022 FY2023 FY2024 FY2025 FY2026

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