C&F Financial Corporation (NASDAQ: CFFI) is a Virginia-based bank holding company that operates through three segments: community banking, mortgage banking, and consumer finance. It earns revenue from net interest income on loans and investment securities, mortgage loan origination and sale gains, automobile loan interest, and fee income across deposit accounts, wealth management, and title services. The community banking segment, conducted through C&F Bank, held $2.7 billion in assets as of December 31, 2025, and generated net income of $27.2 million for the year ended December 31, 2025. The mortgage banking segment, operated through C&F Mortgage and its 51%-owned subsidiary C&F Select LLC, originates residential mortgage loans and earns gains on loan sales plus servicing fees. The consumer finance segment, C&F Finance, purchases automobile retail installment contracts from franchised and independent dealerships across the Mid-Atlantic, Midwest, and Southern United States, serving both prime and non-prime borrowers at above-market interest rates. Thomas F. Cherry has served as President and Chief Executive Officer since 2019. Larry G. Dillon, who founded C&F Bank's current leadership structure in 1989, serves as Executive Chairman.

Revenue model

Net interest income from community banking loans and investment securities; gains on mortgage loan sales; mortgage banking and lender services fees; automobile loan interest income from retail installment contracts purchased at a spread; deposit account fees and debit card interchange; wealth management and insurance product revenues.

Products and services

Community banking loans (commercial real estate, construction, land acquisition and development, residential mortgage); deposit accounts; debit card services; wealth management brokerage services through C&F Investments; insurance products through C&F Insurance; title and settlement services through CVB Title; residential mortgage origination through C&F Mortgage and C&F Select LLC; prime and non-prime automobile financing through C&F Finance.

Customers and end markets

Retail and commercial banking customers in Virginia; residential mortgage borrowers in Virginia; prime and non-prime automobile buyers purchasing through manufacturer-franchised dealerships and selected independent dealerships in the Mid-Atlantic, Midwest, and Southern United States; residential builders and developers for construction and land acquisition loans.

Value-chain role

Direct lender and deposit-taker in community banking; mortgage loan originator that sells loans into the secondary market; indirect automobile lender purchasing retail installment contracts from dealerships; distributor of third-party brokerage, insurance, and title services at branch locations.

Geographic exposure

Primary operations in Virginia for community banking and mortgage banking; C&F Finance purchases automobile loans across the Mid-Atlantic, Midwest, and Southern United States.

Competitors

ACNB Corporation, Carter Bankshares, Inc., Capital City Bank Group, Inc., Citizens Financial Services, Inc., First Community Bankshares, Inc., HomeTrust Bancshares, Inc., MainStreet Bancshares, Inc., National Bankshares, Inc., Primis Financial Corp., Southern First Bancshares, Inc.

Source: SEC 10-K, filed 2026-03-03

Industry: State Commercial Banks Peers: CODORUS VALLEY BANCORP INC REPUBLIC FIRST BANCORP INC GRANDSOUTH BANCORPORATION LCNB Corp Meridian Corp Princeton Bancorp Inc PNC Financial Services Group Inc Virginia National Bankshares Corp