CROWN CRAFTS INC
crowncrafts.comCrown Crafts Inc (NASDAQ: CRWS) is a consumer products company that designs and markets infant, toddler, and juvenile products including developmental toys, bedding, bibs, diaper bags, blankets, and feeding goods. Revenue is generated through transactional sales made primarily to retailers, with products sold under Company-owned trademarks, licensed trademarks, and as private label goods. The Company operates indirectly through three wholly-owned subsidiaries: NoJo Baby & Kids, Inc., Sassy Baby, Inc., and Manhattan Toy Europe Limited. Incorporated in Georgia in 1957 and reincorporated in Delaware in 2003, Crown Crafts is headquartered in Gonzales, Louisiana. Products marketed under Company-owned trademarks, including Sassy, Manhattan Toy, NoJo, Baby Boom, and Neat Solutions, accounted for 39% of total gross sales in fiscal year 2025 and 38% in fiscal year 2024. Most products are manufactured by foreign and domestic contract manufacturers, with the largest concentration in China. The Company sells to mass merchants, large chain stores, mid-tier retailers, juvenile specialty stores, value channel stores, grocery and drug stores, wholesale clubs, and internet-based retailers.
Products & Services
Infant and toddler bedding, diaper bags, reusable and disposable bibs, developmental toys, dolls and plush toys, blankets and swaddle blankets, nursery and toddler accessories, room décor, burp cloths, reusable and disposable placemats and floor mats, disposable toilet seat covers and changing mats, feeding and care goods, and other infant, toddler and juvenile soft goods. Key owned brands include Sassy, Manhattan Toy, NoJo, Baby Boom, and Neat Solutions.
Revenue Model
Transactional product sales to retailers and direct-to-consumer channels. Revenue is recognized at point of transfer of control. Products are sold under Company-owned trademarks, licensed trademarks, and as private label goods. Shipping and handling charges to customers are included in net sales.
Customers & Markets
Primary customers are retailers including mass merchants, large chain stores, mid-tier retailers, juvenile specialty stores, value channel stores, grocery and drug stores, restaurants, wholesale clubs, and internet-based retailers. End market is infant, toddler, and juvenile consumer products. Customer returns of merchandise shipped are historically less than 1% of gross sales (per FY2025 10-K).
Geographic Exposure
Primary sales market is the United States. Manufacturing is concentrated in China. The Company operates in multiple tax jurisdictions including the U.S., several U.S. states, and China. Manhattan Toy Europe Limited indicates some international presence.
Financial Snapshot
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