Digital Brands Group (NASDAQ: DBGI) is a lifestyle apparel company that owns and operates a portfolio of fashion brands sold through direct-to-consumer and wholesale distribution channels. Revenue is generated through brand websites, showrooms, wholesale placements in specialty stores and select department stores, and license agreements. The company was founded as a digital-first retailer and has expanded into physical retail and wholesale. Its brand portfolio includes Bailey 44, DSTLD, Stateside, and Sundry, with product design headquartered in Los Angeles, CA. In 2025, DBGI launched a collegiate name, image and likeness (NIL) apparel program, entering multi-year agreements with AAA Tuscaloosa (University of Alabama), Traffic Holdco, The Grove Collective (Ole Miss), and Learfield/Buffalo Sports Properties (University at Buffalo). The company raised approximately $7.5 million in gross proceeds through a registered offering in February 2025. The 10-K for the fiscal year ended December 31, 2025 discloses substantial doubt about the company's ability to continue as a going concern.

Revenue model

Transactional sales through direct-to-consumer websites and showrooms, wholesale distribution to specialty and department stores, and license revenue. The company targets customer lifetime value through an omnichannel strategy blending digital retention marketing with physical brand awareness.

Products and services

Lifestyle apparel under the Bailey 44, DSTLD, Stateside, and Sundry brands. In 2025, the company added a collegiate NIL apparel program with university partners including the University of Alabama, Ole Miss, and the University at Buffalo. Products are designed in Los Angeles, CA and manufactured through third-party suppliers with no long-term supply contracts.

Customers and end markets

Direct consumers purchasing through brand websites and showrooms, wholesale buyers at specialty stores and select department stores, and collegiate athletics partners through the NIL program. The company targets fashion-conscious consumers seeking lifestyle apparel across multiple price points and brand aesthetics.

Value-chain role

Brand owner and multi-channel retailer. Design and product development are performed in-house in Los Angeles. Manufacturing is outsourced to third-party suppliers. Distribution spans owned digital channels, owned showrooms, and third-party wholesale accounts.

Geographic exposure

The filing indicates product design is based in Los Angeles, CA. No specific geographic revenue breakdown is supported by the filing excerpts.

Source: SEC 10-K, filed 2026-04-15

Industry: Retail-Apparel & Accessory Stores Peers: Amazon.com Inc Scienture Holdings Inc SFLMaven Corp. Fovea Jewelry Holdings Ltd. Vortex Brands Co. SHARING SERVICES GLOBAL Corp SHONGHOYA INTERNATIONAL GROUP INC.