Digital Brands Group Inc

digitalbrandsgroup.co

What Do They Do?

Sells lifestyle clothing to consumers and wholesale retailers, including collegiate-branded apparel through university channels.

How Do They Make Money?

The company earns money from apparel sales to consumers through its websites and showrooms and to wholesale buyers; a sale is counted when the product ships.

FY2025 revenue

Who Are Their Customers?

Consumers shop through the company’s websites and showrooms, while specialty and department stores buy through its wholesale channel. The company also works directly with colleges and universities on collegiate apparel.

Do Revenues Turn Into Profits?

No. It lost $28.3M in FY2025.

Operating income, FY2025

−400% of revenue

▲ +190% (Loss) vs FY2024 (−$10.2M, −88%)

Net income, FY2025

−383% of revenue

▲ +116% (Loss) vs FY2024 (−$13.1M, −113%)

How Are They Changing?

Since the FY2025 annual report

Latest quarter: Q2 FY2026, the three months to Jun 30, 2026

Revenue: ▼ −46%; vs $2.3M in Q2 FY2025
Net income: ▲ +324% (Loss); vs −$2.1M in Q2 FY2025

Sep 10, 2026 Board continues review of possible company sale The board's 60-day period for competing bids ends October 5, 2026, while advisers review the proposal and other expressions of interest.
Sep 2, 2026 Company secures guaranteed cash flow under U.S. program The contract guarantees $3.3 million from September 1 through December 31, 2026, within a two-year $165 million U.S. program.
Aug 6, 2026 Shareholder proposes buying company; board evaluates offer An existing shareholder proposed acquiring all common shares for $77.58 per share in cash; the board is evaluating the proposal with its financial adviser.
Jul 27, 2026 U.S. program expands to include new apparel and footwear categories The secured U.S. program expanded to $165 million, adding apparel and footwear categories and $40 million of incremental revenue.

Flat. Revenue was $7.4M in FY2025, about the same as the $7.6M of FY2021.

Collegiate apparel The older report described Harper & Jones as a custom-suiting brand; the latest describes Avo as collegiate loungewear made with colleges and universities.

Royalty revenue Royalty revenue appears in the latest channel description, while the older report listed websites, wholesale and company-owned stores.

Who Do They Compete With?

Competes with Vince, James Perse, Rag & Bone, Madewell, AG, FRAME, All Saints, and Vouri

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