DriveItAway Holdings Inc (OTC Pink: DWAY) is an automotive technology company that operates a subscription and flexible lease-to-own platform enabling consumers to access vehicles through franchise car dealerships. Revenue is generated through per-subscription fees and dealer platform arrangements, with the company targeting subprime and deep subprime consumers who are screened via an app-based process covering identity, driving history, income verification, and credit tier without requiring a minimum credit score. The platform connects franchise dealers with consumers seeking flexible, no-down-payment vehicle access, positioning dealerships as an alternative to Buy Here/Pay Here operators. As of July 2025, DriveItAway entered a national partnership with Stellantis mobility division Free2move, branded 'Free2move Powered by DriveItAway.' As of September 30, 2025, the company carried a net loss of $4,902,480, an accumulated deficit of $10,461,619, a working capital deficiency of $8,988,114, and $39,930 in cash, with auditors noting substantial doubt about its ability to continue as a going concern. Common stock trades on OTC Pink under the symbol DWAY, with 120,025,082 shares outstanding as of January 13, 2026.

Revenue model

Subscription and micro-lease fees collected from vehicle drivers through the DriveItAway app, with dealers acting as distribution partners. The company also records deferred revenue, shown at $15,740 as of September 30, 2025, suggesting prepaid subscription collections.

Products and services

App-based flexible lease-to-own vehicle subscription platform; no-credit-check, no-down-payment consumer vehicle access programs; dealer-facing subscription and micro-lease administration tools; used electric vehicle inventory monetization program for dealers.

Customers and end markets

Two-sided market: franchise auto dealers (supply side) and subprime and deep subprime vehicle consumers (demand side). End markets include traditional internal combustion vehicle subscriptions and used electric vehicles, where falling EV values create inventory pressure for dealers.

Value-chain role

Technology intermediary between franchise auto dealers and subprime consumers; handles applicant screening, subscription administration, and payment collection through a proprietary app; does not operate as a Buy Here/Pay Here lender directly.

Geographic exposure

United States national market, based on the Free2move national partnership announced July 2025 and SEC filing address. No specific state-level or international revenue breakdown disclosed in the filing.

Source: SEC 10-K, filed 2026-01-13

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