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$ELF
$112.94 -$1.30 (1.14%) Close

Ownership

13F as of Q2 2026 · 59.0M shares outstanding

Who owns ELF?

By type of holder
Institutions 86.7% Insiders 0.1% Everyone else 13.2%
Concentration Top 10 holders own 47.1%
Baillie Gifford & Co 12.0% · BlackRock, Inc. 9.8%
Institutional ownership
86.7%
-10.6 pts vs last qtr
Institutional holders
431
-22 vs last qtr
Net shares bought
−6.2M
by institutions in Q2 2026
New / sold out
72 / 94
positions opened vs closed

How is ownership changing?

Institutions, last 8 quarters

Biggest buyers in Q2 2026
  • Holocene Advisors, LP NEW +1.4M
  • Goldman Sachs Group Inc +1.2M

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Biggest sellers in Q2 2026
  • Price T Rowe Associates Inc /MD/ −2.0M
  • Clearbridge Investments, LLC −1.5M

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Who is planning to sell?

Notices of proposed sale, last 12 months
$20M
11 notices from 6 people
Shares covered
243.9K
0.41% of the company
Arranged in advance
96%
of the value is under a 10b5-1 plan
Under a 10b5-1 plan No plan
$0$2.8M$5.6MNov 2025: $269.5K without a planNovDecJanFebMarApr 2026: $3.2M under a 10b5-1 planAprMay 2026: $434.4K without a planMayJunJul 2026: $5.6M under a 10b5-1 planJulAug 2026: $1.5M under a 10b5-1 planAug 2026: $96.3K without a planAugSep 2026: $4.2M under a 10b5-1 planSepOct 2026: $4.7M under a 10b5-1 planOct
Largest proposed sellers
  • Tarang Amin Director 10b5-1 $11.7M
  • Joshua Franks Officer 10b5-1 $2.93M

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Every notice on Red Flags →

A Form 144 is notice of a planned sale, not the sale itself. What insiders actually sold is on Insider Transactions.

Is your stake being diluted?

Diluted share count, FY2016–FY2026
+370.8%
+18.78% a year
Each share's claim on the business
−78.8%
shrank without buying or selling a share
Spent on buybacks vs paid in stock
$125M vs $321M
over 10 fiscal years
Diluted shares, split-adjusted
12.2M36.1M59.9M2016: 12.6M shares'162017: 49.4M shares'172018: 49.3M shares'182020: 50.8M shares'202021: 52.0M shares'212022: 53.7M shares'222023: 55.3M shares'232024: 57.8M shares'242025: 58.3M shares'252026: 59.4M shares'26
Buybacks Stock-based comp
$0$43.5M$86.9M2016 buybacks: $02016 stock comp: $7.1M'162017 buybacks: $02017 stock comp: $13.5M'172018 buybacks: $02018 stock comp: $16.8M'182020 buybacks: $7.9M2020 stock comp: $15.5M'202021 buybacks: $02021 stock comp: $19.7M'212022 buybacks: $02022 stock comp: $19.6M'222023 buybacks: $02023 stock comp: $29.1M'232024 buybacks: $02024 stock comp: $40.6M'242025 buybacks: $67.1M2025 stock comp: $71.8M'252026 buybacks: $50.0M2026 stock comp: $86.9M'26

How patient are the owners?

Institutional shares by how long they've been held
5+ years57% 3–5 years4% 1–3 years30% Under 1 year9%
Quarterly turnover
21.5%
of institutional shares changed hands
Top 10 managers, median time held
5 years

Super Investors

Investment managers reporting ELF on Form 13F
BG
Baillie Gifford & Co
Shares
7.0M
% of company
11.95%
Change vs last qtr
−139.3K (−1.9%)
Held since
2024
B
BlackRock, Inc.
Shares
5.8M
% of company
9.81%
Change vs last qtr
+238.1K (+4.3%)
Held since
≤2021

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Institutional Funds

Mutual funds and ETFs reporting ELF on Form N-PORT; together they hold 37.2% of the company
IC
Position value
$149M
% of company
3.42%
% of the fund
0.12%
As of
June 30, 2026
SW
SMALLCAP World Fund Inc
Position value
$145M
% of company
3.32%
% of the fund
0.15%
As of
June 30, 2026

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Insiders and 5%+ holders

From Forms 3/4/5 and Schedules 13D/G
HJ
Hartnett Jennifer Catherine
Insider
Shares
54.2K
% of company
0.09%
Change vs last qtr
—
Held since
—
DT
Daniele Tiffany F.
Insider
Shares
6.8K
% of company
0.01%
Change vs last qtr
—
Held since
—

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