Exceed World, Inc. (OTC: EXDW) is a Japan-based e-learning company that sells digital educational content through a multilevel marketing membership structure called Force Club. Revenue comes from monthly membership fees paid by premium members, who receive lifetime access to the company's e-learning content library via a tablet device. The company operates exclusively in Japan, with no retail storefronts, distributing all content through online downloads compatible with iOS and Android devices. Force Club has three membership tiers: standard, support, and premium. Premium members also earn commissions by recruiting new members, creating a direct sales network that has been the company's primary growth channel since 2007. As of the 10-K filing date of January 13, 2026, Exceed World employed 57 full-time staff. The company's registered address is 1-23-38-6F, Esakacho, Suita-shi, Osaka, Japan, and it operates as a smaller reporting company. Tomoo Yoshida serves as both Chief Executive Officer and Chief Financial Officer.

Revenue model

Monthly membership fees from Force Club premium members, supplemented by fees related to membership cancellation and other contractual stipulations. Premium members pay a recurring monthly fee for lifetime access to the e-learning content library; failure to pay results in suspension of services and loss of recruitment commissions.

Products and services

Digital e-learning courses delivered via online download, compatible with iOS and Android smartphones and tablets. Content titles include English-language programs (ENGLISH MONSTERS, Romantic English Conversation London Ver., Romantic English Conversation College Life Ver., ENGLISH MONSTERS AR) targeting primary school students and adults, music education programs for infants (The Blue Danube, The Nutcracker, Peter and the Wolf, The Four Seasons, The Carnival of the Animals), and early-learning apps (Play A,B,C on the Keyboard, Say Hello to English Words!, Force Paint, Force Musician). Premium members receive a tablet device bundling access to the full content library.

Customers and end markets

Individual consumers in Japan across three age segments: infants, primary school students, and adults (age 18 and over). Customers join as Force Club members at standard, support, or premium tiers. Premium members also act as a distribution channel by recruiting new members for commission.

Value-chain role

Content developer and direct-to-consumer distributor of digital educational programs, using a multilevel marketing network rather than retail or third-party distribution. The company produces its own e-learning content and delivers it through the Force Club membership platform.

Geographic exposure

Japan only. Principal offices located at 1-23-38-6F, Esakacho, Suita-shi, Osaka, Japan. Office space is provided rent-free by e-Learning Laboratory Co., Ltd. No operations outside Japan are disclosed in the filing.

Source: SEC 10-K, filed 2026-01-13

Industry: Services-Educational Services