Franklin Electric Co Inc (NASDAQ: FELE) is an industrial manufacturing company that designs, manufactures, and distributes water and fuel pumping systems. Revenue is transactional, generated through sales of submersible motors, pumps, electronic controls, water treatment systems, and related parts and equipment to customers worldwide via an employee sales force and independent manufacturing representatives. Franklin Electric reported approximately $2.1 billion in revenue for FY2025. Founded in 1944 and incorporated in 1946 in Indiana, the company claims origin as the manufacturer of the first water-lubricated submersible motor for water systems and the first submersible motor for fueling systems. Its water pumping systems serve residential, agricultural, and industrial end markets, including groundwater equipment sold to well installation contractors through company-owned and third-party distribution branches in the U.S. The company also supplies submersible fueling systems, pumps, pipes, electronic controls, and monitoring devices for gas stations globally.
- Revenue model
- Transactional product sales of submersible motors, pumps, electronic controls, water treatment systems, and related parts and equipment. Products are sold through an employee sales force and independent manufacturing representatives under normal trade terms. No material extended-payment arrangements disclosed (10-K, filed 2026-02-20).
- Products and services
- Submersible motors, submersible pumps, electronic controls, water treatment systems, submersible fueling systems, pipes, monitoring devices, and related parts and equipment. The company also distributes groundwater equipment products through company-owned and third-party distribution branches in the U.S. (10-K, filed 2026-02-20).
- Customers and end markets
- Residential, agricultural, and other industrial end markets for water pumping systems. Well installation contractors for groundwater equipment. Gas stations for submersible fueling systems. Products sold worldwide (10-K, filed 2026-02-20).
- Value-chain role
- Vertically integrated designer, manufacturer, and distributor of water and fuel pumping systems. Operates both direct distribution branches and third-party distribution channels.
- Geographic exposure
- Products sold worldwide. U.S. distribution branches for groundwater equipment. Global footprint for fueling systems supply to gas stations (10-K, filed 2026-02-20).
Source: SEC 10-K, filed 2026-02-20
Industry:
Motors & Generators
Peers:
Crane NXT Co
Flowserve Corp
Evoqua Water Technologies Corp.
Illinois Tool Works Inc
Mueller Industries Inc
Timken Co
Watts Water Technologies Inc