Fox Factory Holding Corp (NASDAQ: FOXF) is a performance vehicle components company that designs, engineers, manufactures, and markets suspension systems and related products for bikes, off-road vehicles, trucks, side-by-sides, ATVs, snowmobiles, specialty vehicles, and premium baseball and softball equipment. Revenue comes from selling these products through two channels: OEM supply agreements with vehicle and equipment manufacturers, and an aftermarket distribution network of thousands of retail dealers and distributors worldwide. The company operates across multiple consumer end markets, with products sold under the Fox, Race Face, Easton, Method, and Marucci brands, among others. Fox Factory competes on product performance tied to elite racing credentials, including the Olympic Games, UCI Mountain Bike World Cup, Dakar Rally, and Major League Baseball. The company distributes internationally and has stated intentions to expand infrastructure in developing markets where demand for premium performance bikes and powered vehicles is growing.

Revenue model

Transactional product sales through OEM supply relationships and an aftermarket dealer and distributor network. No subscription or royalty model is described in the filing excerpts.

Products and services

Suspension shocks and forks including Live Valve semi-active electronic suspension, position-sensitive damping systems, and Dual Live Valve shocks for trucks and UTVs; Race Face mountain bike wheels, hubs, and cranksets; Easton road and gravel bike cranksets; Method wheels; Marucci baseball and softball bats (CATX2, CATX Puck Knob), footwear (MXB with BOA Fit System); Fox upfitted vehicles such as the Fox Factory Silverado 1500; FOX Live Valve Aftermarket Kit for SUVs and trucks; suspension struts for vans.

Customers and end markets

OEM manufacturers of bikes, off-road trucks, UTVs, side-by-sides, ATVs, snowmobiles, and specialty vehicles; aftermarket retail dealers and distributors worldwide; performance and enthusiast consumers seeking high-end suspension and premium baseball and softball gear.

Value-chain role

Designer, engineer, and manufacturer of performance components sold to both OEM vehicle and equipment makers and through aftermarket distribution channels. Operates integrated manufacturing facilities and performance testing centers.

Geographic exposure

United States domestic market plus international markets accessed through dealers, distributors, and OEM partners. Filing cites international expansion focus in developing markets; specific country or regional revenue breakdowns not provided in excerpts.

Source: SEC 10-K, filed 2026-02-27

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