Gaia Inc (NASDAQ: GAIA) is a digital media company that operates a global subscription streaming service focused on consciousness-expanding, wellness, and alternative content. Revenue comes entirely from recurring member subscriptions that provide unlimited, commercial-free access to a library of over 10,000 titles, 90% of which is exclusively available on the platform (per the 10-K filed 2026-03-06). Content is organized around four channels: Seeking Truth, Transformation, Alternative Healing, and yoga and movement programming. Gaia launched its streaming service in 2013 and divested all physical product businesses in 2016 to concentrate solely on subscription growth. The service is accessible on Apple TV, iPad, iPhone, Android, Roku, Amazon Fire, select smart TVs, and Chromecast. Gaia offers content in English, Spanish, German, and French, positioning it as a niche complement to entertainment-driven streaming services rather than a direct competitor to them.

Revenue model

Recurring digital subscription fees. Members pay for unlimited, commercial-free on-demand access to the full content library across internet-connected devices. No advertising revenue or transactional sales are referenced in the filing excerpts.

Products and services

Streaming video subscription service with a library of over 10,000 titles (as of the 10-K filed 2026-03-06). Content categories include Seeking Truth (alternative media, speakers, authors), Transformation (meditation, spirituality, consciousness), Alternative Healing (neuroplasticity, integrative health), and yoga and movement. Live events and live communications are also included. Original programming is produced in Spanish, German, and French.

Customers and end markets

Individual consumers seeking spirituality, wellness, consciousness, and alternative media content. The filing describes the member base as a 'unique, underserved' audience distinct from mainstream entertainment streaming consumers. No customer concentration data is disclosed in the excerpts.

Value-chain role

Direct-to-consumer content owner and distributor. Gaia acquires, produces, and exclusively licenses the majority of its content, then streams it directly to subscribers via third-party cloud computing infrastructure and third-party content delivery networks.

Geographic exposure

Global service with domestic and international members. International content offered in Spanish, German, and French, with original programming produced in those languages. Specific revenue breakdowns by geography are not disclosed in the filing excerpts.

Source: SEC 10-K, filed 2026-03-06

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