General Motors Co (NYSE: GM) is an automotive company that designs, builds, and sells trucks, crossovers, cars, and automobile parts, and provides software-enabled services and subscriptions worldwide. Revenue comes primarily from wholesale vehicle sales to dealers and distributors, supplemented by automotive financing through its General Motors Financial Company subsidiary and software-enabled service subscriptions. GM held a 17.2% share of the U.S. vehicle market in FY2025, selling 2,853 thousand units domestically, and sold 6,184 thousand vehicles worldwide across its GM North America and GM International segments. Brands include Buick, Cadillac, Chevrolet, and GMC in North America and internationally, plus Baojun and Wuling through equity-owned joint ventures in China. GM was incorporated as a Delaware corporation in 2009 and has manufacturing, assembly, distribution, or warehousing operations in 33 countries. In December 2024, GM announced it would cease funding Cruise's robotaxi development, refocusing autonomous driving efforts on personal vehicles and advanced driver-assistance systems.

Revenue model

GM generates revenue through wholesale vehicle sales to dealers and distributors (and the U.S. Government), retail automotive financing and leasing through GM Financial, and software-enabled services and subscriptions. Warranty and recall liabilities totaled $13.6 billion as of December 31, 2025, reflecting the scale of post-sale obligations embedded in vehicle transactions.

Products and services

Trucks, crossovers, cars, and automobile parts sold under the Buick, Cadillac, Chevrolet, and GMC brands in North America and international markets; Baojun and Wuling branded vehicles through China joint ventures. Software-enabled services and subscriptions, including Super Cruise advanced driver-assistance systems. Automotive financing products through GM Financial, including consumer loans and leases. Cruise autonomous driving systems are being transitioned from robotaxi use to personal vehicle ADAS applications.

Customers and end markets

Primary customers are franchised dealers and distributors who resell to retail consumers; the U.S. Government is also a direct wholesale customer. End markets are retail vehicle buyers across the truck, crossover, and car segments. In FY2025, GM sold 1,517 thousand trucks in the U.S. (33.0% market share in that segment), 1,280 thousand crossovers (13.7% share), and 57 thousand cars (2.1% share). GM Financial serves retail consumers and dealers through auto loans and lease products.

Value-chain role

GM operates as a vertically integrated original equipment manufacturer, handling vehicle design, manufacturing, assembly, and distribution across 33 countries. It also operates a captive finance arm, GM Financial, which provides consumer and dealer financing. Cruise technical capabilities have been absorbed into GMNA to support ADAS development for the production vehicle lineup.

Geographic exposure

GM North America (GMNA) is the primary segment, with the U.S. accounting for 2,853 thousand wholesale vehicle sales in FY2025 at a 17.2% market share. GM International (GMI) covers markets outside North America, including China (1,880 thousand units, 7.1% share in FY2025 via joint ventures), Brazil (276 thousand units), South Korea, and others. Major manufacturing and assembly facilities outside the U.S. are in Canada, Mexico, Brazil, China, and South Korea. GM Financial has 32 facilities, of which 20 are in the U.S., with major international facilities in Brazil, Canada, China, and Mexico.

Source: SEC 10-K, filed 2026-01-27

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