$GPRO

$1.03 +$0.02 (1.98%) Close

$GPRO Overview Financial Statements SEC Filings Executives News Red Flags Capital Raising Ownership Insider Transactions Congressional Trades

Ownership

13F as of Q2 2026 · 163.2M shares outstanding

Who owns GPRO?

By type of holder

Institutions 38.2% Insiders 0.0% Everyone else 61.8%

Concentration Top 10 holders own 54.1%

Woodman Nicholas 28.3% · BlackRock, Inc. 5.7%

Institutional ownership

38.2%

+10.5 pts vs last qtr

Institutional holders

139

+17 vs last qtr

Net shares bought

+17.1M

by institutions in Q2 2026

New / sold out

41 / 24

positions opened vs closed

How is ownership changing?

Institutions, last 8 quarters

Biggest buyers in Q2 2026

BlackRock, Inc. +6.9M
Yorkville Advisors Global, LP NEW +2.9M

Biggest sellers in Q2 2026

Prentice Capital Management, LP SOLD OUT −1.8M
Charles Schwab Investment Management Inc −1.6M

Who is planning to sell?

Notices of proposed sale, last 12 months

$244K

6 notices from 2 people

Shares covered

243.0K

0.15% of the company

Arranged in advance

100%

of the value is under a 10b5-1 plan

Under a 10b5-1 plan No plan

Largest proposed sellers

Brian Mcgee Officer 10b5-1 $181K
Jason Stephen Officer 10b5-1 $62.7K

Every notice on Red Flags →

A Form 144 is notice of a planned sale, not the sale itself. What insiders actually sold is on Insider Transactions.

Is your stake being diluted?

Diluted share count, FY2015–FY2025

+8.3%

+0.89% a year

Each share's claim on the business

−7.6%

shrank without buying or selling a share

Spent on buybacks vs paid in stock

$193M vs $436M

over 10 fiscal years

Diluted shares, split-adjusted

Buybacks Stock-based comp

How patient are the owners?

Institutional shares by how long they've been held

5+ years63% 3–5 years3% 1–3 years25% Under 1 year10%

Quarterly turnover

36.4%

of institutional shares changed hands

Top 10 managers, median time held

5 years

Super Investors

Investment managers reporting GPRO on Form 13F

Holder	Shares	% of company	Change vs last qtr	Held since	% of their book
B BlackRock, Inc.	9.4M	5.73%	+6.9M (+278.5%)	≤2021	0.0%
Shares held by quarter Peak holding11.2M (Q3'24) Change over 8 quarters−1.8M Share of the company5.730% BlackRock, Inc.'s full portfolio →
CS Charles Schwab Investment Management Inc	4.4M	2.69%	−1.6M (−26.4%)	≤2021	0.0%
Shares held by quarter Peak holding7.3M (Q4'25) Change over 8 quarters+2.9M Share of the company2.690% Charles Schwab Investment Management Inc's full portfolio →

BlackRock, Inc.

9.4M

% of company

5.73%

Change vs last qtr

+6.9M (+278.5%)

Held since

≤2021

Charles Schwab Investment Management Inc

4.4M

% of company

2.69%

Change vs last qtr

−1.6M (−26.4%)

Held since

≤2021

28 more super investors behind a free account

See every manager holding GoPro Inc, how their position has changed, and how long they've held it.

Institutional Funds

Mutual funds and ETFs reporting GPRO on Form N-PORT; together they hold 16.0% of the company

Fund	Position value	Shares	% of company	% of the fund	As of
SF Schwab Fundamental U.S. Small Company ETF Schwab Strategic Trust	$4.56M	3.6M	2.23%	0.05%	May 31, 2026
VT Vanguard Total Stock Market Index Fund Vanguard Index Funds	$3.36M	4.3M	2.64%	0.00%	June 30, 2026

Schwab Fundamental U.S. Small Company ETF

Schwab Strategic Trust

Position value

$4.56M

% of company

2.23%

% of the fund

0.05%

As of

May 31, 2026

Vanguard Total Stock Market Index Fund

Vanguard Index Funds

Position value

$3.36M

% of company

2.64%

% of the fund

0.00%

As of

June 30, 2026

23 more funds behind a free account

See every fund holding GoPro Inc and how much of the fund the position is.

Insiders and 5%+ holders

From Forms 3/4/5 and Schedules 13D/G

Holder	Shares	% of company	Change vs last qtr	8 quarters	Held since	% of their book
WN Woodman Nicholas 5%+ holder 13D · 20.3%	46.2M	28.33%	—	—	—	—
This holder reports through Schedule 13D/G, not a quarterly 13F. Share of the company28.330% Disclosed stake13D · 20.3% View the 13D/G filing →

Woodman Nicholas

5%+ holder13D · 20.3%

46.2M

% of company

28.33%

Change vs last qtr

—

Held since

—

Comments