GoPro Inc (NASDAQ: GPRO) is a consumer electronics company that designs and sells action cameras, accessories, and related software subscriptions. Revenue comes from two streams: hardware sales, which accounted for $545.3 million (83.7% of total revenue) in FY2025, and subscription and services, which contributed $106.3 million (16.3%) in FY2025, for total revenue of $651.5 million. Hardware is sold through retail channels (74.0% of FY2025 revenue) and directly via GoPro.com (26.0%). The company shipped 1.826 million camera units in FY2025 at an average selling price of $357, down from 2.431 million units at $330 in FY2024. GoPro competes directly against enhanced smartphone camera capabilities from Apple, Google, and Samsung, as well as dedicated camera makers such as Insta360. The company does not manufacture internally, relying on contract manufacturers located in China, Japan, Malaysia, Taiwan, Thailand, Vietnam, and elsewhere.

Revenue model

Hardware sales (transactional, through retail and GoPro.com) plus a recurring subscription and services segment. Hardware was $545.3 million (83.7% of revenue) and subscription and services was $106.3 million (16.3% of revenue) in FY2025. Retail channels generated $481.9 million (74.0%) and GoPro.com generated $169.6 million (26.0%) in FY2025.

Products and services

Core products include HERO-series action cameras (HERO13 Black, HERO12 Black, HERO11 Black). Accessories include the Fluid Pro AI gimbal (launched 2025), and camera Mods such as the Ultra Wide Lens Mod, Macro Lens Mod, ND Filter 4-Pack, Anamorphic Lens Mod, Media Mod, Light Mod, and Display Mod. Software offerings include the Quik mobile app. The company also markets tech-enabled helmets as a product focus area.

Customers and end markets

End customers are consumers using cameras for action sports, outdoor activities, and content creation. Distribution is split between third-party retail accounts and direct-to-consumer via GoPro.com. No single customer concentration figures are disclosed in the excerpts.

Value-chain role

GoPro designs products and owns the brand and IP portfolio, including trademarks (GOPRO, HERO) and patents. It outsources all manufacturing to contract manufacturers and component vendors. The company has initiated patent infringement litigation, including a March 2024 complaint against Insta360 at the U.S. International Trade Commission and in U.S. District Court.

Geographic exposure

Americas: $383.5 million (58.9% of FY2025 revenue). EMEA: $190.8 million (29.3%). APAC: $77.3 million (11.8%). All figures for the year ended December 31, 2025.

Competitors

Apple, Google, Samsung, Insta360 (Arashi Vision Inc.)

Source: SEC 10-K, filed 2026-03-12

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