GoPro Inc
gopro.comWhat Do They Do?
Sells cameras, mounts and accessories, plus subscriptions and services, to consumers, retailers and distributors worldwide.
10-K for FY2025, filed Mar 12, 2026GoPro helps the world capture and share itself in immersive and exciting ways. Our cameras, mountable and wearable accessories…View ↗
We offer our hardware products in over 100 countries through our retail sales channel to retailers and distributors, and through our…View ↗
We sell directly to most of our retailers in the United States, some of our retailers in Europe, and through GoPro.com to consumers…View ↗
Who Are Their Customers?
Consumers buy directly through GoPro.com. GoPro sells directly to many U.S. retailers and some in Europe; distributors resell its hardware to retailers in other markets.
10-K for FY2025, filed Mar 12, 2026We sell directly to most of our retailers in the United States, some of our retailers in Europe, and through GoPro.com to consumers…View ↗
GoPro.com. We sell our full line of hardware and software products to consumers worldwide through our online store at GoPro.com, which we…View ↗
DistributionView ↗
How Are They Changing?
- Net income
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Sources
10-Q for Q2 FY2026, filed Aug 10, 2026
−$51MView ↗
- ▲ +211% (Loss)
- vs −$16.4M in Q2 FY2025
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Sep 2, 2026
GoPro agreed to merge with Action Acquisitions
If completed, GoPro would become a subsidiary of Parent, and stockholders would receive cash and shares.
Sources
8-K, filed Sep 2, 2026
On September 1, 2026, GoPro, Inc., a Delaware corporation (the “Company”), entered into an Agreement and Plan of Merger (the “Merger…View ↗
AI-training content program
Adds an AI-training program that lets opted-in subscribers monetize GoPro cloud content, alongside its camera, editing, storage and streaming offerings.
10-K for FY2022, filed Feb 10, 2023 10-K for FY2025, filed Mar 12, 2026MAX is our 360-degree waterproof camera featuring MAX HyperSmooth image stabilization, 360-degree MAX TimeWarp Video, MAX SuperView…View ↗
In August 2025, we launched an AI Training program which enables U.S. subscribers who opted in to monetize their GoPro cloud-based content…View ↗
Who Do They Compete With?
Competes with Canon, Nikon, Samsung Electronics, Sony, Garmin, Ricoh, Arashi Vision, SZ DJI Technology, Apple, and Google
10-K for FY2025, filed Mar 12, 2026We compete against established, well-known camera manufacturers such as Canon Inc. and Nikon Corporation, as well as large, diversified…View ↗
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