Goosehead Insurance, Inc.
ir.gooseheadinsurance.comWhat Do They Do?
Distributes personal and commercial property and casualty insurance, including home and auto coverage, to individuals and businesses through its agent network.
10-K for FY2025, filed Feb 19, 2026Goosehead provides personal and commercial property and casualty insurance brokerage services for its clients through a network of…View ↗
Independent agents typically work on outdated technology platforms, leading to delays in insurance quotes and coverage issuance. We have…View ↗
Agents in both corporate sales and franchise sales are primarily responsible for acquiring new clients. Agents are encouraged to procure…View ↗
How Do They Make Money?
Insurance buyers pay policy premiums to carriers, and carriers pay Goosehead commissions tied to those premiums when a policy takes effect or renews. Clients also pay agency fees when a policy takes effect; franchisees pay initial fees over the franchise term and royalties as they place policies.
10-K for FY2025, filed Feb 19, 2026The Company earns commissions, which are paid as a percentage of the policy premiums placed by the Company, by performing its obligation to…View ↗
After the initial policy term for a given insurance product, the Company earns Renewal Commissions by assisting the customer to make…View ↗
For Agency Fees, the Company enters into a contract with the insured, in which the Company's performance obligation is to place an…View ↗
Revenue from Initial Franchise Fees is generated from a contract between the Company and a franchisee. The Company's performance obligation…View ↗
Revenue from New and Renewal Royalty Fees is recorded by applying the sales- and usage-based royalties exception. Under the sales- and…View ↗
$365.3M
-
10-K for FY2025, filed Feb 19, 2026
$365.3M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Commissions and agency fees
Sold outright
10-K for FY2025, filed Feb 19, 2026 |
43%
FY2022: 48%
|
Commissions and agency fees, FY2025
$155.4M Sources
|
Sold outright |
|
Franchise revenues
Mix
10-K for FY2025, filed Feb 19, 2026 |
57%
FY2022: 51%
|
Franchise revenues, FY2025
$209.2M Sources
|
Mix |
|
Interest income
|
0.2%
FY2022: 0.7%
|
Interest income, FY2025
$670K Sources
|
Who Are Their Customers?
Insurance buyers purchase coverage through corporate and franchise agents, or use the online quoting platform and complete the purchase with an agent. Mortgage, real estate, auto, fintech and financial services businesses work with the enterprise sales team to simplify insurance for their clients.
10-K for FY2025, filed Feb 19, 2026Not only do we provide our clients choice in product, we also provide them with choice on how they wish to interact with us. Today, clients…View ↗
Digital Agent provides clients an opportunity to bind quotes directly within the platform for a limited number of carriers, or clients can…View ↗
Our business model allows both our corporate and franchise sales agents to concentrate on sales and marketing activities related to…View ↗
Agents in both corporate sales and franchise sales are primarily responsible for acquiring new clients. Agents are encouraged to procure…View ↗
10-K for FY2025, filed Feb 19, 2026
The Company represents over 200 Carriers, of which 76 provide national coverage. During 2025, two carriers represented more than 10% of…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 8 cents of every revenue dollar as net income in FY2025 and turned 24 cents into free cash flow.
10-K for FY2025, filed Feb 19, 2026
$74.4MView ↗
10-K for FY2025, filed Feb 19, 2026
$27.8MView ↗
10-K for FY2025, filed Feb 19, 2026
$86.1MView ↗
How Are They Changing?
10-Q for Q2 FY2026, filed Jul 23, 2026
Open tableView ↗
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Jul 22, 2026
Goosehead names a successor CEO and raises 2026 revenue guidance
Mark Miller will retire December 31, 2026; Mark Jones Jr. succeeds him January 1, 2027, and full-year organic revenue growth guidance rose to 12%–19%.
Sources
8-K, filed Jul 22, 2026
On July 22, 2026, Mark Miller, the Chief Executive Officer (“CEO”) of Goosehead Insurance, Inc. (the “Company”) notified the Company that…View ↗
Growing. Revenue grew 2.4x in 4 years, from $151.3M in FY2021 to $365.3M in FY2025, about 25% a year.
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