Goosehead Insurance Inc

ir.gooseheadinsurance.com

Goosehead Insurance (NASDAQ: GSHD) is a personal lines insurance distribution company that operates both corporate and franchise sales channels to place clients with carriers across home, auto, and related coverage. Revenue comes from two primary streams: commissions paid directly by carriers on policies sold through corporate agents, and royalty fees collected from franchisees tied to the gross commissions those franchisees earn on new and renewal business. Both streams split into New Business Revenue (lower margin, transactional) and Renewal Revenue (higher margin, recurring), which together form what the company calls Core Revenue. As of the FY2025 10-K filed 2026-02-19, Goosehead works with over 200 carriers and has more than 2,600 licensed agents across its corporate and franchise network. Average commission rates in 2025 were 14% on new business premium and 12% on renewal business premium. The franchise model also generates Cost Recovery Revenue through initial franchise fees and interest income. The Digital Agent platform supports quoting and binding across the U.S.