Insider Transactions

What Harley-Davidson Inc's executives and directors are doing with their own shares, from SEC Form 3/4/5 filings — separating what the filings state (awards, withholding, disclosed plans) from what only the pattern of dates shows.

Insider trades

	3 months	12 months
Open-market buys	3	6
Sells	3	10
Total trades	6	77

Shares traded

	3 months	12 months
Acquired	57,500	193,659
Disposed	4,662	63,639
Net activity	+52,838	+130,020

See the story behind these numbers

View rich charts and dive into the patterns of specific insiders — who is accumulating, who is winding down, and which sale explanations the filings actually support.

Open-market buyer Disclosed 10b5-1 Heavy discretionary Sign up free

All transactions

All Buys Sells

Insider	Relation	Date	Transaction	Shares	Price	Value	Shares held
Root Jonathan R	CFO and CCO	Sep 01	Open-market sale · S	−1,554	$27.46	−$42.7K	26,292
Littleton Gayle	CLO, CCO, CAO & Corp Sec	Aug 11	Open-market buy · P	+7,500	$26.38	+$198K	7,500
Starrs Artie	President & CEO	Aug 10	Open-market buy · P	+10,000	$25.89	+$259K	25,000
Root Jonathan R	CFO and CCO	Aug 03	Open-market sale · S	−1,554	$24.88	−$38.7K	27,846
Nova Daniel J	Director	Jul 31	Open-market buy · P	+40,000	$24.57	+$983K	47,605
Root Jonathan R	CFO and CCO	Jul 01	Open-market sale · S	−1,554	$24.44	−$38K	29,400
Root Jonathan R	CFO and CCO	Jun 01	Open-market sale · S	−1,554	$23.87	−$37.1K	30,954
Nova Daniel J	Director	May 21	Grant / award · A	+4,742	—	—	7,605
Reintjes Matthew J	Director	May 21	Grant / award · A	+2,479	—	—	2,479
Root Jonathan R	CFO and CCO	May 19	Open-market sale · S	−1,554	$24.21	−$37.6K	32,508
Farley James D	Director	May 14	Exercise / conversion · M	+6,015	—	—	22,220
Alstead Troy	Director	May 14	Exercise / conversion · M	+6,015	—	—	41,249
Golston Allan C.	Director	May 14	Exercise / conversion · M	+3,008	—	—	7,310
Sylvester Maryrose	Director	May 14	Exercise / conversion · M	+6,015	—	—	27,890
Masood Rafeh	Director	May 14	Exercise / conversion · M	+6,015	—	—	13,495
Flees Lori Ann	Director	May 14	Exercise / conversion · M	+6,015	—	—	17,223
Krause Paul J	Chief Legal Officer	May 11	Open-market sale · S	−1,564	$26.00	−$40.7K	30,012
Do Charles	Sr. Vice President, HDFSI	Mar 12	Open-market sale · S	−4,241	$18.10	−$76.7K	183
Starrs Artie	President & CEO	Mar 09	Open-market buy · P	+15,000	$19.10	+$287K	15,000
Flees Lori Ann	Director	Mar 09	Open-market buy · P	+4,000	$18.89	+$75.5K	11,208

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