$HOG

$28.85 -$0.11 (0.38%) Close

$HOG Overview Financial Statements SEC Filings Executives News Red Flags Capital Raising Ownership Insider Transactions Congressional Trades

Ownership

13F as of Q2 2026 · 104.1M shares outstanding

Who owns HOG?

By type of holder

Institutions 100.0% Insiders 0.0% Everyone else 0.0%

Concentration Top 10 holders own 54.5%

BlackRock, Inc. 9.8% · Donald Smith & Co., Inc. 8.9%

Institutional ownership

100.0%

0 pts vs last qtr

Institutional holders

440

+41 vs last qtr

Net shares bought

+2.1M

by institutions in Q2 2026

New / sold out

97 / 56

positions opened vs closed

How is ownership changing?

Institutions, last 8 quarters

Biggest buyers in Q2 2026

FIFTHDELTA Ltd +2.2M
Jane Street Group, LLC +1.3M

Biggest sellers in Q2 2026

Citadel Advisors LLC −1.5M
Two Sigma Investments, LP −1.2M

Who is planning to sell?

Notices of proposed sale, last 12 months

$1.34M

12 notices from 5 people

Shares covered

57.2K

0.05% of the company

Arranged in advance

21%

of the value is under a 10b5-1 plan

Under a 10b5-1 plan No plan

Largest proposed sellers

Farley JR James D Ceo $517K
Mansfield Luke Christopher Officer $267K

Every notice on Red Flags →

A Form 144 is notice of a planned sale, not the sale itself. What insiders actually sold is on Insider Transactions.

Is your stake being diluted?

Diluted share count, FY2016–FY2025

−32.8%

−4.33% a year

Each share's claim on the business

+48.9%

grew without buying or selling a share

Spent on buybacks vs paid in stock

$3.15B vs $418M

over 10 fiscal years

Diluted shares, split-adjusted

Buybacks Stock-based comp

How patient are the owners?

Institutional shares by how long they've been held

5+ years66% 3–5 years1% 1–3 years14% Under 1 year19%

Quarterly turnover

15.6%

of institutional shares changed hands

Top 10 managers, median time held

5 years

Super Investors

Investment managers reporting HOG on Form 13F

Holder	Shares	% of company	Change vs last qtr	Held since	% of their book
B BlackRock, Inc.	10.2M	9.80%	−409.8K (−3.9%)	≤2021	0.0%
Shares held by quarter Peak holding11.1M (Q1'25) Change over 8 quarters−382.8K Share of the company9.800% BlackRock, Inc.'s full portfolio →
DS Donald Smith & Co., Inc.	9.3M	8.92%	−737.8K (−7.4%)	2024	4.0%
Shares held by quarter Peak holding10.0M (Q1'26) Change over 8 quarters+9.3M Share of the company8.920% Donald Smith & Co., Inc.'s full portfolio →

BlackRock, Inc.

10.2M

% of company

9.80%

Change vs last qtr

−409.8K (−3.9%)

Held since

≤2021

Donald Smith & Co., Inc.

9.3M

% of company

8.92%

Change vs last qtr

−737.8K (−7.4%)

Held since

2024

28 more super investors behind a free account

See every manager holding Harley-Davidson Inc, how their position has changed, and how long they've held it.

Institutional Funds

Mutual funds and ETFs reporting HOG on Form N-PORT; together they hold 46.8% of the company

Fund	Position value	Shares	% of company	% of the fund	As of
AU Avantis U.S. Small Cap Value ETF American Century ETF Trust	$108M	4.4M	4.27%	0.40%	May 31, 2026
IC iShares Core S&P Mid-Cap ETF iShares Trust	$88M	3.6M	3.46%	0.07%	June 30, 2026

Avantis U.S. Small Cap Value ETF

American Century ETF Trust

Position value

$108M

% of company

4.27%

% of the fund

0.40%

As of

May 31, 2026

iShares Core S&P Mid-Cap ETF

iShares Trust

Position value

$88M

% of company

3.46%

% of the fund

0.07%

As of

June 30, 2026

23 more funds behind a free account

See every fund holding Harley-Davidson Inc and how much of the fund the position is.

Insiders and 5%+ holders

From Forms 3/4/5 and Schedules 13D/G

Holder	Shares	% of company	Change vs last qtr	8 quarters	Held since	% of their book
ZJ Zeitz Jochen Insider	656.8K	0.63%	—	—	—	—
Insider holdings come from Form 3/4/5 filings, which are not quarterly. Share of the company0.630% Zeitz Jochen's insider activity →
ND Nova Daniel J Insider	52.8K	0.05%	—	—	—	—
Insider holdings come from Form 3/4/5 filings, which are not quarterly. Share of the company0.050% Nova Daniel J's insider activity →

Zeitz Jochen

Insider

656.8K

% of company

0.63%

Change vs last qtr

—

Held since

—

Nova Daniel J

Insider

52.8K

% of company

0.05%

Change vs last qtr

—

Held since

—

21 more holders behind a free account

See every insider and 5%+ holder of Harley-Davidson Inc.

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