Ilustrato Pictures International Inc (OTC: ILUS) is a fire and rescue equipment company that designs, manufactures, and distributes firefighting vehicles, equipment, and related products through its subsidiaries, including the FireBug brand. Revenue is generated through transactional product sales across an e-commerce platform, a retail location in Canton, Georgia, and field sales representatives, supplemented by participation in industry trade shows. The company holds patents on water mist firefighting technology and lightweight polypropylene rapid response vehicle construction, which it positions against competitors including Oshkosh Corp's Pierce Manufacturing, REV Fire Group, IDEX Corporation, and Rosenbauer. The filing, a 10-K for fiscal year ended December 31, 2023, filed May 1, 2024, reflects restated consolidated financial statements and indicates the company is incorporated in Nevada. Specific FY2023 revenue and profitability figures are not legible from the available filing excerpts. The company was pursuing an acquisition of ASSS with a staged payment structure totaling up to approximately $1.02 million contingent on revenue and EBITDA targets through mid-2024.

Revenue model

Transactional product sales of firefighting vehicles and equipment through an e-commerce website (georgiafirerescue.com), a retail location in Canton, Georgia, and field sales representatives. Staged acquisition-related payments to sellers are contingent on revenue and EBITDA performance milestones, per the FY2023 10-K filed May 1, 2024.

Products and services

FireBug brand firefighting products including: Mongoose external firefighting lance, MistMax and Maverick firefighting pumps, floating pumps, Firefighting BacPac, E-Raptor Commercial Electric Utility Vehicle, Rapid Intervention Vehicles, and lightweight co-polymer vehicle bodies and water tanks. Patented technologies include the BacPac fire-fighting apparatus (GB2520561), Spinning Regulating Unit fluid mixer (GB2548074), and Mongoose fire-fighting apparatus (GB2568684), per the FY2023 10-K filed May 1, 2024.

Customers and end markets

Fire departments and rescue services. End markets include structural and wildland firefighting, rapid intervention, and commercial emergency response. Specific customer names or concentration data are not disclosed in the available filing excerpts.

Value-chain role

Manufacturer and distributor of fire and rescue vehicles and equipment. Sources materials from suppliers including Eastern Metal Supplies, Fastenal, McMaster Carr, Joseph T. Ryerson, and Triple S Steel. Sells directly via e-commerce, retail, and field sales. Holds the Bull Head Products trademark (Registration 3397385), per the FY2023 10-K filed May 1, 2024.

Geographic exposure

Retail presence in Canton, Georgia, USA. E-commerce sales through georgiafirerescue.com. Geographic revenue mix by region is not disclosed in the available filing excerpts.

Competitors

Oshkosh Corp (Pierce Manufacturing), REV Fire Group (Ferrara, KME, Spartan, E-ONE, Smeal), IDEX Corporation, Rosenbauer, Task Force Tips, Akron Brass, Elkhart Brass, Delta Fire, Ziegler, Iveco Magirus, WS Darley

Source: SEC 10-K, filed 2024-05-01

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