Sells health and nutritional supplements, cosmetics, and household products to consumers through an online platform and authorized retail stores.
20-F for FY2025, filed Apr 30, 2026We are one of the leading cosmetics, health and nutritional supplements and household products e-commerce platforms in China. We offer our…View ↗
Shanghai Juhao started its operation in 2012 and is among the first group of membership-based online-to-offline cosmetics, health and…View ↗
Since August 2017, we have been also selling our products in our authorized retail stores all across China. Operating under our brand name…View ↗
For the fiscal year ended December 31, 2025, approximately $134.1 million, or 81.3%, of our revenue were generated from the sales of health…View ↗
Jowell earns most of its product revenue by selling health and nutritional supplements; customers generally pay before delivery or upon delivery. It also charges third-party sellers marketplace fees earned over the contract period.
20-F for FY2025, filed Apr 30, 2026The Company through its websites mainly www.1juhao.com, www.jowell.com and mobile applications, engages primarily in online sale of…View ↗
Consistent with the criteria of ASC 606, the Company recognizes revenues when the Company satisfies a performance obligation by…View ↗
Other than revenue from online direct sales, the Company also earns service fees charged to third-party sellers for participating in the…View ↗
20-F for FY2025, filed Apr 30, 2026
FY2025 revenue by product or service ↗$165M
20-F for FY2025, filed Apr 30, 2026
$165M ↗| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Health and nutritional supplements
Sold outright
20-F for FY2025, filed Apr 30, 2026 |
79%
FY2022: 19%
|
Health and nutritional supplements, FY2025
$130.6M Sources
|
Sold outright |
|
Cosmetic products
Sold outright
20-F for FY2025, filed Apr 30, 2026 |
14%
FY2022: 47%
|
Cosmetic products, FY2025
$23.9M Sources
|
Sold outright |
|
Household products
Sold outright
|
6.3%
FY2022: 34%
|
Household products, FY2025
$10.4M Sources
|
Sold outright |
|
Others
Recurring
|
<0.1%
FY2022: 0.1%
|
Others, FY2025
$57.4K Sources
|
Recurring |
Online consumers buy through its platform; authorized retailers buy Jowell products for resale, and third-party merchants sell through stores on the marketplace.
20-F for FY2025, filed Apr 30, 2026Shanghai Juhao started its operation in 2012 and is among the first group of membership-based online-to-offline cosmetics, health and…View ↗
Authorized Retail Store Distribution. Authorized Retail Store Distribution refers to our authorized physical retail stores that distributed…View ↗
Third-party Merchants. We hold an EDI certificate approved by Shanghai Bureau of Communication Management pursuant to the requirement of…View ↗
20-F for FY2025, filed Apr 30, 2026
For the year ended December 31, 2025, one customer accounted for approximately 2.1% of the Company’s total sales. For the year ended…View ↗
No. It lost $6.3M in FY2025.
20-F for FY2025, filed Apr 30, 2026
−$5MView ↗
20-F for FY2025, filed Apr 30, 2026
−$6.3MView ↗
20-F for FY2025, filed Apr 30, 2026
−$1.5MView ↗
Flat. Revenue was $165M in FY2025, about the same as the $170.9M of FY2021.
Product mix
The older report presented cosmetics as the largest product category; the latest report presents health and nutritional supplements as the largest, changing the emphasis of product sales.
20-F for FY2022, filed May 15, 2023 20-F for FY2025, filed Apr 30, 2026For the fiscal year ended December 31, 2022, approximately $99.3 million or 47.3% of our revenue were generated from the sales of cosmetic…View ↗
For the fiscal year ended December 31, 2025, approximately $134.1 million, or 81.3%, of our revenue were generated from the sales of health…View ↗
Competes with Jumei, Lefeng, Suning.com, Alibaba Group, Amazon China, JD.com, Vipshop Holdings, and E-Commerce China Dangdang
20-F for FY2025, filed Apr 30, 2026The retail markets of health and nutritional supplements, cosmetics and household products in China are fragmented and highly competitive.…View ↗
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