LifeVantage Corp

lifevantage.com

What Do They Do?

Sells dietary supplements, skin and hair care products, and energy drink mixes to customers and independent consultants through a direct-selling business.

How Do They Make Money?

Customers and independent consultants generally pay by credit card before shipment; the company gets paid for product sales when products ship. Fees for event tickets are earned in the month the event is held, and consultant annual fees are paid up front for a year of access.

revenue

Segment	Share	How money arrives
Protandim® product line Sold outright	45% FY2023: 56%	Sold outright
TrueScience® product line Sold outright	21% FY2023: 23%	Sold outright
LifeVantage® product line Sold outright	18%	Sold outright
AXIO® product line Sold outright	8.2%	Sold outright
LoveBiome Product Line Sold outright	5.0%	Sold outright
Petandim® product line Sold outright	1.1%	Sold outright
Other	2.4% FY2023: 21%

Who Are Their Customers?

Customers buy products directly from the company through its website or independent consultants’ personalized websites, and orders ship directly to consumers. Independent consultants also sell products and receive commissions on sales.

Do Revenues Turn Into Profits?

Yes. It kept 3 cents of every revenue dollar as net income in FY2026 and turned 4 cents into free cash flow.

Operating income, FY2026

3% of revenue

▼ −50% vs FY2025 ($12.2M, 5%)

Net income, FY2026

3% of revenue

▼ −48% vs FY2025 ($9.8M, 4%)

Free cash flow, FY2026

4% of revenue

▼ −37% vs FY2025 ($10.5M, 5%)

How Are They Changing?

Shrinking. Revenue fell 12% in 4 years, from $206.4M in FY2022 to $182.6M in FY2026, about 3% a year.

Broader wellness offerings The earlier report described supplements, skin and hair care, bath and body, targeted relief products, nootropics, and a weight-management system. The latest report describes gut-health products and a gut-health system, while bath and body and targeted relief products are no longer part of its product description.

New consultant fee The latest report describes an annual consultant fee that provides access to product pricing, commission management, training, reporting, and support tools; the earlier report did not describe this fee.

Revenue over time

Protandim® product line TrueScience® product line LifeVantage® product line AXIO® product line LoveBiome Product Line Petandim® product line Other PhysIQ™ product line

$250M$125M$0

FY2022 FY2023 FY2024 FY2025 FY2026

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