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$LULU
$102.91 +$3.90 (3.94%) Live

Ownership

13F as of Q2 2026 · 105.6M shares outstanding

Who owns LULU?

By type of holder
Institutions 77.6% Insiders 0.4% Everyone else 21.9%
Concentration Top 10 holders own 45.5%
Dennis J. Wilson 9.1% · BlackRock, Inc. 8.4%
Institutional ownership
77.6%
-2.8 pts vs last qtr
Institutional holders
848
-111 vs last qtr
Net shares bought
−3.0M
by institutions in Q2 2026
New / sold out
123 / 234
positions opened vs closed

How is ownership changing?

Institutions, last 8 quarters

Biggest buyers in Q2 2026
  • FIL Ltd +2.0M
  • Norges Bank NEW +1.0M

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Biggest sellers in Q2 2026
  • FMR LLC −3.4M
  • Susquehanna International Group, LLP SOLD OUT −983.8K

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Who is planning to sell?

Notices of proposed sale, last 12 months
$3.42M
3 notices from 3 people
Shares covered
16.8K
0.02% of the company
Arranged in advance
0%
of the value is under a 10b5-1 plan
Under a 10b5-1 plan No plan
$0$1.7M$3.3MNovDec 2025: $3.3M without a planDecJanFebMarApr 2026: $100.1K without a planAprMayJunJulAugSepOct
Largest proposed sellers
  • Celeste Burgoyne Officer $2.76M
  • Meghan Frank Officer $562K

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Every notice on Red Flags →

A Form 144 is notice of a planned sale, not the sale itself. What insiders actually sold is on Insider Transactions.

Is your stake being diluted?

Diluted share count, FY2017–FY2026
−13.3%
−1.57% a year
Each share's claim on the business
+15.3%
grew without buying or selling a share
Spent on buybacks vs paid in stock
$5.6B vs $552M
over 10 fiscal years
Diluted shares, split-adjusted
115.5M127.1M138.7M2017: 137.3M shares'172018: 136.2M shares'182019: 134.0M shares'192020: 131.0M shares'202021: 130.9M shares'212022: 130.3M shares'222023: 128.0M shares'232024: 127.1M shares'242025: 123.9M shares'252026: 119.1M shares'26
Buybacks Stock-based comp
$0$818.4M$1.64B2017 buybacks: $29.3M2017 stock comp: $16.8M'172018 buybacks: $100.3M2018 stock comp: $17.6M'182019 buybacks: $598.3M2019 stock comp: $28.6M'192020 buybacks: $173.4M2020 stock comp: $45.6M'202021 buybacks: $63.7M2021 stock comp: $50.8M'212022 buybacks: $812.6M2022 stock comp: $69.1M'222023 buybacks: $444.0M2023 stock comp: $78.1M'232024 buybacks: $558.7M2024 stock comp: $93.6M'242025 buybacks: $1.64B2025 stock comp: $90.0M'252026 buybacks: $1.18B2026 stock comp: $62.2M'26

How patient are the owners?

Institutional shares by how long they've been held
5+ years81% 3–5 years2% 1–3 years9% Under 1 year9%
Quarterly turnover
19.0%
of institutional shares changed hands
Top 10 managers, median time held
5 years

Super Investors

Investment managers reporting LULU on Form 13F
B
BlackRock, Inc.
Shares
8.9M
% of company
8.38%
Change vs last qtr
−650.9K (−6.9%)
Held since
≤2021
VC
Vanguard Capital Management LLC
Shares
6.8M
% of company
6.47%
Change vs last qtr
−100.6K (−1.5%)
Held since
≤2021

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Institutional Funds

Mutual funds and ETFs reporting LULU on Form N-PORT; together they hold 34.1% of the company
VT
Position value
$379M
% of company
3.14%
% of the fund
0.02%
As of
June 30, 2026
V5
Vanguard Index Funds
Position value
$310M
% of company
2.57%
% of the fund
0.02%
As of
June 30, 2026

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Insiders and 5%+ holders

From Forms 3/4/5 and Schedules 13D/G
DJ
Dennis J. Wilson
5%+ holder13D · 8.6%
Shares
9.6M
% of company
9.06%
Change vs last qtr
—
Held since
—
LI
LIPO Investments (USA), Inc.
5%+ holder13D · 3.1%
Shares
3.4M
% of company
3.22%
Change vs last qtr
—
Held since
—

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