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$LUV
$42.85 +$1.10 (2.63%) Close

Ownership

13F as of Q2 2026 · 489.6M shares outstanding

Who owns LUV?

By type of holder
Institutions 92.6% Insiders 1.2% Everyone else 6.2%
Concentration Top 10 holders own 55.5%
Primecap Management Co/ca/ 10.0% · Franklin Resources Inc 9.5%
Institutional ownership
92.6%
+3.7 pts vs last qtr
Institutional holders
931
+59 vs last qtr
Net shares bought
+18.0M
by institutions in Q2 2026
New / sold out
167 / 108
positions opened vs closed

How is ownership changing?

Institutions, last 8 quarters

Biggest buyers in Q2 2026
  • Goldman Sachs Group Inc +6.9M
  • Jpmorgan Chase & Co +4.5M

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Biggest sellers in Q2 2026
  • Elliott Investment Management L.P. −6.0M
  • Arrowstreet Capital, Limited Partnership −4.7M

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Who is planning to sell?

Notices of proposed sale, last 12 months
$800K
2 notices from 2 people
Shares covered
18.1K
0.00% of the company
Arranged in advance
0%
of the value is under a 10b5-1 plan
Under a 10b5-1 plan No plan
$0$249.0K$498.0KNovDec 2025: $302.1K without a planDecJanFeb 2026: $498.0K without a planFebMarAprMayJunJulAugSepOct
Largest proposed sellers
  • Cush C. David Director $498K
  • Jones Justin Officer $302K
Every notice on Red Flags →

A Form 144 is notice of a planned sale, not the sale itself. What insiders actually sold is on Insider Transactions.

Is your stake being diluted?

Diluted share count, FY2016–FY2025
−11.8%
−1.39% a year
Each share's claim on the business
+13.4%
grew without buying or selling a share
Spent on buybacks vs paid in stock
$10.6B vs —
over 10 fiscal years
Diluted shares, split-adjusted
522.8M586.1M649.4M2016: 633.0M shares'162017: 603.0M shares'172018: 574.0M shares'182019: 539.0M shares'192020: 565.0M shares'202021: 609.0M shares'212022: 642.0M shares'222023: 640.0M shares'232024: 643.0M shares'242025: 558.0M shares'25
Buybacks Stock-based comp
$0$1.28B$2.55B2016 buybacks: $1.75B2016 stock comp: $0'162017 buybacks: $1.6B2017 stock comp: $0'172018 buybacks: $2.0B2018 stock comp: $0'182019 buybacks: $2.0B2019 stock comp: $0'192020 buybacks: $451.0M2020 stock comp: $0'202021 buybacks: $02021 stock comp: $0'212022 buybacks: $02022 stock comp: $0'222023 buybacks: $02023 stock comp: $0'232024 buybacks: $250.0M2024 stock comp: $0'242025 buybacks: $2.55B2025 stock comp: $0'25

How patient are the owners?

Institutional shares by how long they've been held
5+ years82% 3–5 years2% 1–3 years11% Under 1 year5%
Quarterly turnover
10.0%
of institutional shares changed hands
Top 10 managers, median time held
5 years

Super Investors

Investment managers reporting LUV on Form 13F
PM
Primecap Management Co/ca/
Shares
48.8M
% of company
9.97%
Change vs last qtr
+1.7M (+3.7%)
Held since
≤2021
FR
Franklin Resources Inc
Shares
46.6M
% of company
9.51%
Change vs last qtr
+2.2M (+4.9%)
Held since
≤2021

28 more super investors behind a free account

See every manager holding Southwest Airlines Co, how their position has changed, and how long they've held it.

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Institutional Funds

Mutual funds and ETFs reporting LUV on Form N-PORT; together they hold 49.7% of the company
VP
Vanguard Chester Funds
Position value
$1.36B
% of company
5.38%
% of the fund
1.41%
As of
June 30, 2026
PL
Putnam Large Cap Value Fund
Position value
$863M
% of company
3.92%
% of the fund
1.56%
As of
July 31, 2026

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Insiders and 5%+ holders

From Forms 3/4/5 and Schedules 13D/G
GR
Gangwal Rakesh
Insider
Shares
3.6M
% of company
0.74%
Change vs last qtr
—
Held since
—
JR
Jordan Robert E
Insider
Shares
669.0K
% of company
0.14%
Change vs last qtr
—
Held since
—

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