MarketWise Inc

marketwise.com

What Do They Do?

Publishes investment research and sells financial software, education, and tools to self-directed investors.

How Do They Make Money?

Customers are typically billed in advance for research and software subscriptions; membership plans include an upfront payment and later annual maintenance fees. Other income comes from website advertising placements and fees on successful sales generated from the company’s customer list.

revenue

Segment	Share	Revenue	How money arrives
Subscriptions Recurring	98% FY2022: 99%		Recurring
Advertising Sold outright	<0.1% FY2022: 0.2%		Sold outright

Who Are Their Customers?

Individual self-directed investors buy research and software subscriptions through the company’s online platforms.

Do Revenues Turn Into Profits?

Yes. It kept 2 cents of every revenue dollar as net income in FY2025 and turned 14 cents into free cash flow.

Operating income, FY2025

19% of revenue

▼ −30% vs FY2024 ($89M, 22%)

Net income, FY2025

2% of revenue

▼ −20% vs FY2024 ($7.1M, 2%)

Free cash flow, FY2025

14% of revenue

▲ Now profitable vs FY2024 (−$22.3M, −5%)

How Are They Changing?

Since the FY2025 annual report

Latest quarter: Q2 FY2026, the three months to Jun 30, 2026

Revenue: ▼ −5%; vs $80M in Q2 FY2025
Net income: ▼ Now a loss; vs $1.3M in Q2 FY2025

Subscriptions share of revenue vs 99.2% in Q2 FY2025

Aug 6, 2026 Raises full-year billings guidance to $330 million It cited first-half billings growth when raising the target by 10%.

Shrinking. Revenue fell 40% in 4 years, from $549.2M in FY2021 to $328.1M in FY2025, about 12% a year.

Revenue over time

Subscriptions Advertising

$1B$500M$0

FY2021 FY2022 FY2023 FY2024 FY2025

Who Do They Compete With?

Competes with Yahoo! Finance, Seeking Alpha, Wall Street Journal, Investor’s Business Daily, Barron’s, The Motley Fool, Bloomberg, FactSet, IHS Markit, Atom Finance, and Stocktwits

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