My Size Inc (NASDAQ: MYSZ) is a fashion technology company that operates three businesses: Naiz Fit, a SaaS-based size and fit recommendation platform for apparel brands; Orgad, a wholesale third-party seller on Amazon's marketplace that helps fashion brands liquidate excess inventory; and Percentil, a managed recommerce subsidiary acquired in May 2025 focused on second-hand fashion in Spain and the broader European market. Revenue is generated through a combination of SaaS subscription and data service fees from Naiz Fit, transactional wholesale inventory sales through Orgad on Amazon, and recommerce services fees through Percentil's B2B Circular Solutions offering. The company is headquartered in Israel and operates across the United States, Europe, and Spain, serving fashion brands, retailers, and consumers seeking size accuracy, overstock liquidation, and second-hand apparel solutions.

Revenue model

Naiz Fit generates revenue through SaaS subscriptions and data service fees paid by apparel brands for size recommendation, fit analytics, and merchandising tools. Orgad generates transactional revenue as a third-party wholesale seller on Amazon, sourcing and reselling excess brand inventory. Percentil generates revenue through recommerce service fees under its B2B Circular Solutions offering targeting European fashion brands.

Products and services

Naiz Fit product suite includes: size recommendation engine for e-commerce; Product Measurement Audit for pre-production fit validation; Naiz Shopper (Phygital Sizing), a touchscreen in-store sizing solution available as smart mirrors, kiosk screens, and mobile companion apps with RFID and barcode scanning; and Naiz Merchandising, a data service for optimizing size distribution in buying and production. Orgad provides brands a channel to liquidate end-of-season surplus and overstock on Amazon using proprietary software for pricing and inventory optimization. Percentil offers managed recommerce and B2B Circular Solutions for second-hand fashion brands operating primarily in Spain.

Customers and end markets

Customers include apparel brands and fashion retailers seeking to reduce returns through size accuracy, liquidate excess inventory, and build recommerce programs. End markets include e-commerce fashion retail, in-store retail, and the European second-hand apparel market. The Spanish second-hand fashion market is cited as growing at approximately 8.1% CAGR through 2034 (per filing, 10-K filed 2026-04-15). Amazon's U.S. third-party seller marketplace, where Amazon generated approximately $440 billion in U.S. e-commerce sales in 2025, is the primary channel for Orgad.

Value-chain role

My Size Inc sits at multiple points in the fashion value chain. Naiz Fit operates upstream as a pre-purchase and pre-production data layer, reducing sizing errors and overstock creation for brands. Orgad operates as a downstream liquidation channel, monetizing unsold inventory on Amazon. Percentil operates as a circular economy intermediary, re-channeling second-hand goods back to consumers through managed recommerce.

Geographic exposure

Israel (headquarters), Spain (Percentil subsidiary, acquired May 2025), broader European market (Naiz Fit brand clients, Percentil), and the United States (Orgad selling on Amazon's U.S. marketplace).

Source: SEC 10-K, filed 2026-04-15

Industry: Services-Prepackaged Software Peers: Mind CTI Ltd