Sells consumer shopping measurement and behavior insights to brands and retailers, and provides customized analytics to guide product, pricing and marketing decisions.
10-K for FY2025, filed Feb 27, 2026
Clients pay for Intelligence data and services through annual or multi-year subscriptions, with service provided over the contract period. They also buy customized Activation analytics, usually delivered over time; NIQ generally expects payment within a year after providing its data or services.
10-K for FY2025, filed Feb 27, 2026Intelligence offerings are comprised of omnichannel measurement, consumer behavior and insights and retailer solutions, which are utilized…View ↗
NIQ’s revenue is primarily derived from solutions in two product groupings: (i) Intelligence and (ii) Activation. Intelligence solutions…View ↗
At the inception of a contract, NIQ generally expects the period between when it transfers its data and services to its clients and when…View ↗
10-K for FY2025, filed Feb 27, 2026
FY2025 revenue by product or service ↗$4.2B
10-K for FY2025, filed Feb 27, 2026
$4.2B ↗| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Intelligence
Recurring
10-K for FY2025, filed Feb 27, 2026 |
81% |
Intelligence, FY2025
$3.4B Sources
|
Recurring |
|
Activation
Recurring
10-K for FY2025, filed Feb 27, 2026 |
19% |
Activation, FY2025
$804.4M Sources
|
Recurring |
Consumer brands and retailers use NIQ's measurement and analytics; customers also include other companies and government entities, ranging from multinational businesses to small and midsize companies.
10-K for FY2025, filed Feb 27, 2026We provide brands, retailers and other clients a holistic view of consumer shopping behavior globally to drive mission-critical strategic…View ↗
The scale, breadth and depth of our data, combined with our deep industry knowledge, scalable AI-powered technology platform and strong…View ↗
We believe our client value proposition is reflected by our large and long-tenured client relationships. As of December 31, 2025, we served…View ↗
Not on paper. It lost $353.3M in FY2025, but brought in more cash than it spent: $264M of free cash flow.
10-K for FY2025, filed Feb 27, 2026
$85.4MView ↗
10-K for FY2025, filed Feb 27, 2026
−$353.3MView ↗
10-K for FY2025, filed Feb 27, 2026
$264MView ↗
10-Q for Q2 FY2026, filed Aug 10, 2026
−$30.5MView ↗
10-Q for Q2 FY2026, filed Aug 10, 2026
Open tableView ↗
8-K, filed Aug 10, 2026
Exceeded Revenue, Adjusted EBITDA and Adjusted EPS guidance Delivered 8.0% reported revenue growth, including 5.8% organic constant…View ↗
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