$NOW

$158.16 -$0.80 (0.5%) Live

$NOW Overview Financial Statements SEC Filings Executives News Red Flags Capital Raising Ownership Insider Transactions Congressional Trades

Ownership

13F as of Q2 2026 · 1.03B shares outstanding

Who owns NOW?

By type of holder

Institutions 80.6% Insiders 1.8% Everyone else 17.6%

Concentration Top 10 holders own 34.1%

BlackRock, Inc. 9.3% · Vanguard Capital Management LLC 6.5%

Institutional ownership

80.6%

-2.8 pts vs last qtr

Institutional holders

2,220

+22 vs last qtr

Net shares bought

−28.7M

by institutions in Q2 2026

New / sold out

325 / 303

positions opened vs closed

How is ownership changing?

Institutions, last 8 quarters

Biggest buyers in Q2 2026

Norges Bank NEW +12.5M
SG Americas Securities, LLC +5.1M

Biggest sellers in Q2 2026

Price T Rowe Associates Inc /MD/ −18.0M
Jpmorgan Chase & Co −17.0M

Who is planning to sell?

Notices of proposed sale, last 12 months

$8.97M

24 notices from 10 people

Shares covered

67.2K

0.01% of the company

Arranged in advance

49%

of the value is under a 10b5-1 plan

Under a 10b5-1 plan No plan

Largest proposed sellers

Tzitzon Nicholas Officer $2.13M
Fipps Paul Officer $1.76M

Every notice on Red Flags →

A Form 144 is notice of a planned sale, not the sale itself. What insiders actually sold is on Insider Transactions.

Is your stake being diluted?

Diluted share count, FY2013–FY2025

+54.6%

+4.96% a year

Each share's claim on the business

−35.3%

shrank without buying or selling a share

Spent on buybacks vs paid in stock

$3.13B vs $10.4B

over 10 fiscal years

Diluted shares, split-adjusted

Buybacks Stock-based comp

How patient are the owners?

Institutional shares by how long they've been held

5+ years81% 3–5 years4% 1–3 years7% Under 1 year7%

Quarterly turnover

13.5%

of institutional shares changed hands

Top 10 managers, median time held

5 years

Super Investors

Investment managers reporting NOW on Form 13F

Holder	Shares	% of company	Change vs last qtr	Held since	% of their book
B BlackRock, Inc.	96.1M	9.29%	−1.4M (−1.5%)	≤2021	0.1%
Shares held by quarter Peak holding97.5M (Q1'26) Change over 8 quarters+79.0M Share of the company9.290% BlackRock, Inc.'s full portfolio →
VC Vanguard Capital Management LLC	67.4M	6.51%	−628.4K (−0.9%)	≤2021	0.1%
Shares held by quarter Peak holding68.0M (Q1'26) Change over 8 quarters+67.4M Share of the company6.510% Vanguard Capital Management LLC's full portfolio →

BlackRock, Inc.

96.1M

% of company

9.29%

Change vs last qtr

−1.4M (−1.5%)

Held since

≤2021

Vanguard Capital Management LLC

67.4M

% of company

6.51%

Change vs last qtr

−628.4K (−0.9%)

Held since

≤2021

28 more super investors behind a free account

See every manager holding ServiceNow Inc, how their position has changed, and how long they've held it.

Institutional Funds

Mutual funds and ETFs reporting NOW on Form N-PORT; together they hold 27.0% of the company

Fund	Position value	Shares	% of company	% of the fund	As of
VT Vanguard Total Stock Market Index Fund Vanguard Index Funds	$3.25B	32.7M	3.17%	0.14%	June 30, 2026
V5 Vanguard 500 Index Fund Vanguard Index Funds	$2.65B	26.7M	2.58%	0.16%	June 30, 2026

Vanguard Total Stock Market Index Fund

Vanguard Index Funds

Position value

$3.25B

% of company

3.17%

% of the fund

0.14%

As of

June 30, 2026

Vanguard 500 Index Fund

Vanguard Index Funds

Position value

$2.65B

% of company

2.58%

% of the fund

0.16%

As of

June 30, 2026

23 more funds behind a free account

See every fund holding ServiceNow Inc and how much of the fund the position is.

Insiders and 5%+ holders

From Forms 3/4/5 and Schedules 13D/G

Holder	Shares	% of company	Change vs last qtr	8 quarters	Held since	% of their book
LF Luddy Frederic B Insider	17.0M	1.65%	—	—	—	—
Insider holdings come from Form 3/4/5 filings, which are not quarterly. Share of the company1.650% Luddy Frederic B's insider activity →
MJ Miller Jeffrey A Insider	420.5K	0.04%	—	—	—	—
Insider holdings come from Form 3/4/5 filings, which are not quarterly. Share of the company0.040% Miller Jeffrey A's insider activity →

Luddy Frederic B

Insider

17.0M

% of company

1.65%

Change vs last qtr

—

Held since

—

Miller Jeffrey A

Insider

420.5K

% of company

0.04%

Change vs last qtr

—

Held since

—

20 more holders behind a free account

See every insider and 5%+ holder of ServiceNow Inc.

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