ServiceNow Inc (NYSE: NOW) is an enterprise software company that provides a cloud-based platform for automating and digitizing workflows across organizations. Revenue comes primarily from subscription contracts for access to the ServiceNow AI Platform and its suite of applications, with a smaller professional services segment. The platform serves large enterprises and public sector organizations, targeting workflow automation across IT, HR, customer service, and other functional areas. ServiceNow reported GAAP income from operations of $1,824 million for the year ended December 31, 2025, up from $1,364 million in FY2024. The company had 603 customers with annual contract value greater than $5 million as of December 31, 2025, compared to 502 as of December 31, 2024. CEO William R. McDermott serves as Chairman and Chief Executive Officer, with Gina Mastantuono as President and Chief Financial Officer. The company executed a 5-for-1 stock split effective December 17, 2025.

Revenue model

Subscription contracts for access to the ServiceNow AI Platform and associated applications, plus a professional services segment. Professional services are delivered by both internal staff and third-party partners; third-party partner costs as a percentage of professional services revenues were 35% in FY2025, 24% in FY2024, and 10% in FY2023.

Products and services

ServiceNow AI Platform, a cloud-based workflow automation and digitalization platform. AI offering branded as Now Assist, which includes AI agents, out-of-the-box automation tools, and support for third-party and proprietary AI model integration. The platform covers workflows across IT, HR, customer service, and other enterprise departments.

Customers and end markets

Large enterprises and public sector organizations. 603 customers with ACV greater than $5 million as of December 31, 2025 (502 as of December 31, 2024; 420 as of December 31, 2023). Customers span private and public organizations across multiple industries and functional areas.

Value-chain role

Software platform provider sitting between existing enterprise technology infrastructure and end users, connecting disparate systems and automating cross-functional workflows without requiring replacement of underlying infrastructure.

Geographic exposure

The filing references multiple tax jurisdictions worldwide and global operations, but specific revenue breakdowns by geography are not provided in the available excerpts.

Source: SEC 10-K, filed 2026-01-29

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