Omnicom Group Inc

omnicomgroup.com

What Do They Do?

Provides media planning and buying, creative advertising, and marketing and communications services to global companies across industries.

How Do They Make Money?

Clients pay agreed hourly or project fees as agencies perform the work; media commissions are earned when the ads run.

revenue

Segment	Share	How money arrives
Media & Advertising	58% FY2022: 52%
Precision Marketing Recurring	11% FY2022: 10.0%	Recurring
Public Relations Recurring	9.3% FY2022: 11%	Recurring
Healthcare Recurring	8.0% FY2022: 9.3%	Recurring
Branding & Retail Commerce Recurring	3.6% FY2022: 5.9%	Recurring
Experiential Recurring	5.0% FY2022: 4.5%	Recurring
Execution & Support Recurring	4.9% FY2022: 7.5%	Recurring

Who Are Their Customers?

Clients in nearly every industry contract with Omnicom's agencies for marketing, sales, communications and commerce services; multiple agencies may serve different brands within one client.

Customers above 10% of revenue, FY2025

of revenue from one customer

Do Revenues Turn Into Profits?

Not on paper. It lost $54.5M in FY2025, but brought in more cash than it spent: $2.8B of free cash flow.

Operating income, FY2025

3% of revenue

▼ −80% vs FY2024 ($2.3B, 14%)

Net income, FY2025

0% of revenue

▼ Now a loss vs FY2024 ($1.5B, 9%)

Free cash flow, FY2025

16% of revenue

▲ +75% vs FY2024 ($1.6B, 10%)

How Are They Changing?

Since the FY2025 annual report

Latest quarter: Q3 FY2026, the three months to Sep 30, 2026

Revenue: ▲ +59%; vs $4B in Q3 FY2025
Net income: ▲ +92%; vs $341.3M in Q3 FY2025

Advertising share of revenue vs 18.0% in Q3 FY2025

Growing. Revenue grew 21% in 4 years, from $14.3B in FY2021 to $17.3B in FY2025, about 5% a year.

IPG agencies join the portfolio Adds IPG agencies to the combined network portfolio, including McCann, UM and Weber Shandwick; the older report describes a portfolio centered on Omnicom's listed networks and practice areas.

AI in client services Generative AI becomes part of the stated client focus, with AI tools integrated into planning, creative advertising, media and analytics workflows; the older report describes data and analytics platforms.

Revenue over time

Media & Advertising Precision Marketing Public Relations Healthcare Branding & Retail Commerce Experiential Execution & Support

$20B$10B$0

FY2021 FY2022 FY2023 FY2024 FY2025

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