$PEW GrabAGun Digital Holdings Inc

What Do They Do?

Sells firearms, ammunition and related accessories online to sportsmen, firearms enthusiasts and other consumers.

How Do They Make Money?

Customers pay online when they place an order; GrabAGun’s sales are counted when the goods are delivered to the customer’s chosen location.

revenue

Segment	Share	Revenue	How money arrives
Firearm Sales Sold outright	84%		Sold outright
Non-Firearm Sales Sold outright	16%		Sold outright

Who Are Their Customers?

Sportsmen, firearms enthusiasts and other consumers buy through GrabAGun’s online store. Firearms go to customers’ chosen licensed dealers for pickup, while most accessories and other eligible products ship directly to customers.

Do Revenues Turn Into Profits?

No. It lost $2.5M in FY2025.

Operating income, FY2025

−5% of revenue

▼ Now a loss vs FY2024 ($4.1M, 4%)

Net income, FY2025

−3% of revenue

▼ Now a loss vs FY2024 ($4.5M, 5%)

Free cash flow, FY2025

−9% of revenue

▼ Now a loss vs FY2024 ($1.8M, 2%)

How Are They Changing?

Since the FY2025 annual report

Latest quarter: Q2 FY2026, the three months to Jun 30, 2026

Revenue: ▲ +9%; vs $21.2M in Q2 FY2025
Net income: ▼ Now a loss; vs $823K in Q2 FY2025

Firearm Sales share of revenue vs 84.0% in Q2 FY2025

Sep 3, 2026 CFO Justin Hilty retired and left the company He agreed to provide at least 40 hours a month of advisory services through March 1, 2027.
Aug 13, 2026 Jonathan Terry was appointed CFO as Justin Hilty prepared to retire

Revenue over time

Firearm Sales Non-Firearm Sales

$100M$50M$0

FY2024 FY2025