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$PINS
$21.23 -$1.09 (4.88%) Close

Ownership

13F as of Q2 2026 · 562.9M shares outstanding

Who owns PINS?

By type of holder
Institutions 90.5% Insiders 9.0% Everyone else 0.4%
Concentration Top 10 holders own 51.6%
BlackRock, Inc. 8.4% · Goldman Sachs Group Inc 3.3%
Institutional ownership
90.5%
-3.6 pts vs last qtr
Institutional holders
672
-36 vs last qtr
Net shares bought
−20.5M
by institutions in Q2 2026
New / sold out
113 / 149
positions opened vs closed

How is ownership changing?

Institutions, last 8 quarters

Biggest buyers in Q2 2026
  • Ameriprise Financial Inc +26.3M
  • Norges Bank NEW +12.3M

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Biggest sellers in Q2 2026
  • Goldman Sachs Group Inc −33.6M
  • BlackRock, Inc. −16.7M

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Who is planning to sell?

Notices of proposed sale, last 12 months
$114M
67 notices from 8 people
Shares covered
5.4M
0.97% of the company
Arranged in advance
39%
of the value is under a 10b5-1 plan
Under a 10b5-1 plan No plan
$0$34.7M$69.5MNov 2025: $2.1M under a 10b5-1 planNovDec 2025: $745.3K under a 10b5-1 planDecJan 2026: $60.0K under a 10b5-1 planJanFeb 2026: $50.6K under a 10b5-1 planFebMar 2026: $59.1K under a 10b5-1 planMarApr 2026: $83.9K under a 10b5-1 planAprMay 2026: $626.2K under a 10b5-1 planMay 2026: $68.8M without a planMayJun 2026: $9.1M under a 10b5-1 planJun 2026: $200.3K without a planJunJul 2026: $7.4M under a 10b5-1 planJulAug 2026: $8.3M under a 10b5-1 planAugSep 2026: $10.0M under a 10b5-1 planSepOct 2026: $6.3M under a 10b5-1 planOct
Largest proposed sellers
  • Paul Sciarra Co-founder $65.6M
  • Silbermann Benjamin Director $38.1M

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Every notice on Red Flags →

A Form 144 is notice of a planned sale, not the sale itself. What insiders actually sold is on Insider Transactions.

Is your stake being diluted?

Diluted share count, FY2019–FY2025
+63.6%
+8.55% a year
Each share's claim on the business
−38.9%
shrank without buying or selling a share
Spent on buybacks vs paid in stock
$2.03B vs $4.91B
over 7 fiscal years
Diluted shares, split-adjusted
407.9M556.6M705.4M2019: 420.5M shares'192020: 596.3M shares'202021: 691.7M shares'212022: 665.7M shares'222023: 674.6M shares'232024: 698.4M shares'242025: 687.8M shares'25
Buybacks Stock-based comp
$0$688.9M$1.38B2019 buybacks: $02019 stock comp: $1.38B'192020 buybacks: $02020 stock comp: $321.0M'202021 buybacks: $02021 stock comp: $415.4M'212022 buybacks: $02022 stock comp: $497.1M'222023 buybacks: $500.0M2023 stock comp: $647.9M'232024 buybacks: $600.2M2024 stock comp: $765.8M'242025 buybacks: $927.0M2025 stock comp: $880.5M'25

How patient are the owners?

Institutional shares by how long they've been held
5+ years68% 3–5 years9% 1–3 years6% Under 1 year17%
Quarterly turnover
26.1%
of institutional shares changed hands
Top 10 managers, median time held
5 years

Super Investors

Investment managers reporting PINS on Form 13F
B
BlackRock, Inc.
Shares
47.4M
% of company
8.42%
Change vs last qtr
−16.7M (−26.1%)
Held since
≤2021
GS
Goldman Sachs Group Inc
Shares
18.3M
% of company
3.26%
Change vs last qtr
−33.6M (−64.7%)
Held since
≤2021

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Institutional Funds

Mutual funds and ETFs reporting PINS on Form N-PORT; together they hold 34.6% of the company
CS
Columbia Funds Series Trust II
Position value
$473M
% of company
4.19%
% of the fund
1.68%
As of
May 31, 2026
IC
Position value
$347M
% of company
2.93%
% of the fund
0.28%
As of
June 30, 2026

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Insiders and 5%+ holders

From Forms 3/4/5 and Schedules 13D/G
SB
Silbermann Benjamin
Insider
Shares
50.8M
% of company
9.03%
Change vs last qtr
—
Held since
—

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