Pinterest, Inc.

investor.pinterestinc.com

What Do They Do?

Runs a visual search and discovery platform where people find ideas and shop, and sells digital ads to brands and retailers.

How Do They Make Money?

Advertisers pay for ads shown on Pinterest’s website and app, with charges tied to clicks, ad views, video views, or a set campaign period. Payment timing varies by customer type and location.

FY2025 revenue

Who Are Their Customers?

Retailers and consumer brands, along with advertisers in sectors such as finance, technology, travel and auto, use the platform. Most use Ads Manager; Pinterest’s sales team works directly with advertisers and ad agencies, and third parties support sales in some geographies.

Do Revenues Turn Into Profits?

Yes. It kept 10 cents of every revenue dollar as net income in FY2025 and turned 30 cents into free cash flow.

Operating income, FY2025

8% of revenue

▲ +78% vs FY2024 ($179.8M, 5%)

Net income, FY2025

10% of revenue

▼ −78% vs FY2024 ($1.9B, 51%)

Free cash flow, FY2025

30% of revenue

▲ +33% vs FY2024 ($940M, 26%)

How Are They Changing?

Since the FY2025 annual report

Latest quarter: Q2 FY2026, the three months to Jun 30, 2026

Revenue: ▲ +18%; vs $998.2M in Q2 FY2025
Net income: ▼ Now a loss; vs $38.8M in Q2 FY2025

Aug 28, 2026 Chief financial officer resigns Julia Brau Donnelly plans to leave on October 30, 2026; Vikram Naidu will become interim principal financial officer that day.
Aug 4, 2026 Provides third-quarter financial guidance For Q3 2026, expected revenue is $1,190 million to $1,210 million, with adjusted EBITDA of $335 million to $355 million.

Growing. Revenue grew 64% in 4 years, from $2.6B in FY2021 to $4.2B in FY2025, about 13% a year.

Who Do They Compete With?

Competes with Amazon, Meta, Google, OpenAI, Snap, Reddit, and TikTok

Comments