$PRPL
Purple Innovation, Inc. Stock $prpl

$prpl Overview Financials Valuation SEC Filings Company Website

2023 Q4 Form 10-K Financial Statement

#000121390024021861 Filed on March 12, 2024

Income Statement

Concept	2023 Q4	2023 Q1	2023
Revenue	$145.9M	$109.4M	$510.5M
YoY Change	0.56%	-23.61%	-11.32%
Cost Of Revenue	$97.47M	$66.15M	$338.7M
YoY Change	3.26%	-27.75%	-7.23%
Gross Profit	$48.46M	$43.22M	$171.8M
YoY Change	-4.47%	-16.28%	-18.4%
Gross Profit Margin	33.21%	39.52%	33.66%
Selling, General & Admin	$61.76M	$61.84M	$266.8M
YoY Change	4.83%	-8.85%	10.19%
% of Gross Profit	127.44%	143.07%	155.25%
Research & Development	$2.897M	$3.372M	$11.90M
YoY Change	-1.36%	57.35%	35.9%
% of Gross Profit	5.98%	7.8%	6.92%
Depreciation & Amortization	$6.143M	$6.883M	$25.11M
YoY Change	16.3%	79.15%	43.57%
% of Gross Profit	12.68%	15.92%	14.61%
Operating Expenses	$64.66M	$65.21M	$278.7M
YoY Change	4.53%	-6.83%	11.09%
Operating Profit	-$16.20M	-$21.99M	-$106.8M
YoY Change	45.6%	19.74%	165.34%
Interest Expense	-$819.0K	$202.0K	-$1.967M
YoY Change	-15.31%	-93.05%	-343.74%
% of Operating Profit
Other Income/Expense, Net	-$1.513M	-$1.346M	-$2.398M
YoY Change	-100.94%	-8017.65%	-101.48%
Pretax Income	-$18.53M	-$23.34M	-$121.2M
YoY Change	-112.41%	51.11%	-198.59%
Income Tax	-$154.0K	$72.00K	$8.000K
% Of Pretax Income
Net Earnings	-$18.33M	-$23.30M	-$120.8M
YoY Change	-73.86%	72.57%	34.64%
Net Earnings / Revenue	-12.56%	-21.3%	-23.65%
Basic Earnings Per Share		-$0.24	-$1.17
Diluted Earnings Per Share	-$0.17	-$0.24	-$1.17
COMMON SHARES
Basic Shares Outstanding		98.40K shares	103.6M shares
Diluted Shares Outstanding		98.85K shares	103.9M shares

Balance Sheet

Concept	2023 Q4	2023 Q1	2023
SHORT-TERM ASSETS
Cash & Short-Term Investments	$26.86M	$54.53M	$26.86M
YoY Change	-35.68%	-13.03%	-35.68%
Cash & Equivalents	$26.86M	$54.53M	$26.86M
Short-Term Investments
Other Short-Term Assets	$10.27M	$4.598M	$10.27M
YoY Change	-13.95%	-63.92%	-13.95%
Inventory	$66.88M	$87.68M	$66.88M
Prepaid Expenses	$8.536M	$7.537M
Receivables	$37.80M	$14.44M	$37.80M
Other Receivables	$0.00	$0.00	$0.00
Total Short-Term Assets	$141.8M	$168.8M	$141.8M
YoY Change	-12.17%	-19.73%	-12.17%
LONG-TERM ASSETS
Property, Plant & Equipment	$224.4M	$134.1M	$224.4M
YoY Change	-6.18%	-31.42%	-6.18%
Goodwill		$4.897M
YoY Change
Intangibles	$22.20M	$24.30M
YoY Change	-15.35%
Long-Term Investments
YoY Change
Other Assets	$2.191M	$2.856M	$2.191M
YoY Change	41.72%	-98.71%	41.72%
Total Long-Term Assets	$248.8M	$267.7M	$248.8M
YoY Change	-8.48%	-37.83%	-8.48%
TOTAL ASSETS
Total Short-Term Assets	$141.8M	$168.8M	$141.8M
Total Long-Term Assets	$248.8M	$267.7M	$248.8M
Total Assets	$390.6M	$436.5M	$390.6M
YoY Change	-9.86%	-31.89%	-9.86%
SHORT-TERM LIABILITIES
YoY Change
Accounts Payable	$49.83M	$46.84M	$49.83M
YoY Change	7.3%	-25.52%	7.3%
Accrued Expenses	$50.80M	$37.89M	$50.80M
YoY Change	32.68%	-4.53%	32.68%
Deferred Revenue	$5.700M
YoY Change
Short-Term Debt	$0.00	$0.00	$0.00
YoY Change
Long-Term Debt Due	$2.129M		$2.129M
YoY Change
Total Short-Term Liabilities	$111.0M	$89.60M	$111.0M
YoY Change	11.63%	-19.55%	11.63%
LONG-TERM LIABILITIES
Long-Term Debt	$26.91M		$26.91M
YoY Change	24.87%		24.87%
Other Long-Term Liabilities	$137.1M	$17.75M	$137.1M
YoY Change	2.74%	-93.32%	2.74%
Total Long-Term Liabilities	$164.0M	$17.75M	$164.0M
YoY Change	5.81%	-94.15%	5.81%
TOTAL LIABILITIES
Total Short-Term Liabilities	$111.0M	$89.60M	$111.0M
Total Long-Term Liabilities	$164.0M	$17.75M	$164.0M
Total Liabilities	$275.2M	$222.7M	$275.2M
YoY Change	7.77%	-46.41%	7.77%
SHAREHOLDERS EQUITY
Retained Earnings	-$476.0M	-$374.8M
YoY Change	35.41%
Common Stock	$591.4M	$11.00K
YoY Change	6570788.89%
Preferred Stock
YoY Change
Treasury Stock (at cost)
YoY Change
Treasury Stock Shares
Shareholders Equity	$115.4M	$213.0M	$115.4M
YoY Change
Total Liabilities & Shareholders Equity	$390.6M	$436.5M	$390.6M
YoY Change	-9.86%	-31.89%	-9.86%

Cashflow Statement

Concept	2023 Q4	2023 Q1	2023
OPERATING ACTIVITIES
Net Income	-$18.33M	-$23.30M	-$120.8M
YoY Change	-73.86%	72.57%	34.64%
Depreciation, Depletion And Amortization	$6.143M	$6.883M	$25.11M
YoY Change	16.3%	79.15%	43.57%
Cash From Operating Activities	$1.146M	-$13.50M	-$54.66M
YoY Change	-32.63%	-69.51%	89.98%
INVESTING ACTIVITIES
Capital Expenditures	$5.878M	$2.943M	$15.24M
YoY Change	43.3%	-122.5%	-60.08%
Acquisitions
YoY Change
Other Investing Activities	$4.000K		-$826.0K
YoY Change	-66.67%		-122.57%
Cash From Investing Activities	-$5.878M	-$3.098M	-$16.06M
YoY Change	43.72%	-76.31%	-53.45%
FINANCING ACTIVITIES
Cash Dividend Paid		$100.0K
YoY Change
Common Stock Issuance & Retirement, Net			$60.30M
YoY Change			-38.7%
Debt Paid & Issued, Net
YoY Change
Cash From Financing Activities	4.983M	$29.38M	55.83M
YoY Change	-133.22%	3.29%	316.24%
NET CHANGE
Cash From Operating Activities	1.146M	-$13.50M	-54.66M
Cash From Investing Activities	-5.878M	-$3.098M	-16.06M
Cash From Financing Activities	4.983M	$29.38M	55.83M
Net Change In Cash	251.0K	$12.78M	-14.90M
YoY Change	-101.44%	-144.18%	-70.12%
FREE CASH FLOW
Cash From Operating Activities	$1.146M	-$13.50M	-$54.66M
Capital Expenditures	$5.878M	$2.943M	$15.24M
Free Cash Flow	-$4.732M	-$16.45M	-$69.90M
YoY Change	97.08%	-47.29%	4.43%

Facts In Submission

Frame	Concept Type	Concept / XBRL Key	Value	Unit
CY2022	us-gaap	Gains Losses On Extinguishment Of Debt GainsLossesOnExtinguishmentOfDebt		usd
CY2023Q4	us-gaap	Lessee Operating Lease Liability Payments Due Year Two LesseeOperatingLeaseLiabilityPaymentsDueYearTwo	21231000	usd
CY2023Q4	us-gaap	Goodwill Goodwill		usd
CY2022	prpl	Net Income Loss Attributable To Noncontrolling Interest Excluding Antidilutive NetIncomeLossAttributableToNoncontrollingInterestExcludingAntidilutive		usd
CY2022	us-gaap	Antidilutive Securities Excluded From Computation Of Earnings Per Share Amount AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount		shares
CY2023	dei	Document Type DocumentType	10-K
CY2023	dei	Document Annual Report DocumentAnnualReport	true
CY2023	dei	Document Period End Date DocumentPeriodEndDate	2023-12-31
CY2023	dei	Current Fiscal Year End Date CurrentFiscalYearEndDate	--12-31
CY2023	dei	Document Fiscal Year Focus DocumentFiscalYearFocus	2023
CY2023	dei	Document Transition Report DocumentTransitionReport	false
CY2023	dei	Entity File Number EntityFileNumber	001-37523
CY2023	dei	Entity Registrant Name EntityRegistrantName	PURPLE INNOVATION, INC.
CY2023	dei	Entity Incorporation State Country Code EntityIncorporationStateCountryCode	DE
CY2023	dei	Entity Tax Identification Number EntityTaxIdentificationNumber	47-4078206
CY2023	dei	Entity Address Address Line1 EntityAddressAddressLine1	4100 NORTH CHAPEL RIDGE ROAD
CY2023	dei	Entity Address Address Line2 EntityAddressAddressLine2	SUITE 200
CY2023	dei	Entity Address City Or Town EntityAddressCityOrTown	LEHI
CY2023	dei	Entity Address Postal Zip Code EntityAddressPostalZipCode	84043
CY2023	dei	City Area Code CityAreaCode	(801)
CY2023	dei	Local Phone Number LocalPhoneNumber	756-2600
CY2023	dei	Security12b Title Security12bTitle	Class A Common Stock, par value $0.0001 per share
CY2023	dei	Trading Symbol TradingSymbol	PRPL
CY2023	dei	Security Exchange Name SecurityExchangeName	NASDAQ
CY2023	dei	Entity Well Known Seasoned Issuer EntityWellKnownSeasonedIssuer	No
CY2023	dei	Entity Voluntary Filers EntityVoluntaryFilers	No
CY2023	dei	Entity Current Reporting Status EntityCurrentReportingStatus	Yes
CY2023	dei	Entity Interactive Data Current EntityInteractiveDataCurrent	Yes
CY2023	dei	Entity Filer Category EntityFilerCategory	Accelerated Filer
CY2023	dei	Entity Small Business EntitySmallBusiness	true
CY2023	dei	Entity Emerging Growth Company EntityEmergingGrowthCompany	false
CY2023	dei	Icfr Auditor Attestation Flag IcfrAuditorAttestationFlag	true
CY2023	dei	Document Fin Stmt Error Correction Flag DocumentFinStmtErrorCorrectionFlag	true
CY2023	dei	Document Fin Stmt Restatement Recovery Analysis Flag DocumentFinStmtRestatementRecoveryAnalysisFlag	false
CY2023	dei	Entity Shell Company EntityShellCompany	false
CY2023Q2	dei	Entity Public Float EntityPublicFloat	153600000	usd
CY2023	dei	Auditor Name AuditorName	BDO USA, P.C
CY2023	dei	Auditor Location AuditorLocation	Salt Lake City, Utah
CY2023	dei	Auditor Firm AuditorFirmId	243
CY2023Q4	ecd	Non Rule10b51 Arr Adopted Flag NonRule10b51ArrAdoptedFlag	false
CY2023Q4	ecd	Rule10b51 Arr Adopted Flag Rule10b51ArrAdoptedFlag	false
CY2023Q4	ecd	Non Rule10b51 Arr Trmntd Flag NonRule10b51ArrTrmntdFlag	false
CY2023Q4	ecd	Rule10b51 Arr Trmntd Flag Rule10b51ArrTrmntdFlag	false
CY2023Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	26857000	usd
CY2022Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	41754000	usd
CY2023Q4	us-gaap	Accounts Receivable Net Current AccountsReceivableNetCurrent	37802000	usd
CY2022Q4	us-gaap	Accounts Receivable Net Current AccountsReceivableNetCurrent	34566000	usd
CY2023Q4	us-gaap	Inventory Net InventoryNet	66878000	usd
CY2022Q4	us-gaap	Inventory Net InventoryNet	73197000	usd
CY2023Q4	us-gaap	Prepaid Expense Current PrepaidExpenseCurrent	8536000	usd
CY2022Q4	us-gaap	Prepaid Expense Current PrepaidExpenseCurrent	7821000	usd
CY2023Q4	us-gaap	Other Assets Current OtherAssetsCurrent	1737000	usd
CY2022Q4	us-gaap	Other Assets Current OtherAssetsCurrent	4117000	usd
CY2023Q4	us-gaap	Assets Current AssetsCurrent	141810000	usd
CY2022Q4	us-gaap	Assets Current AssetsCurrent	161455000	usd
CY2023Q4	us-gaap	Property Plant And Equipment Net PropertyPlantAndEquipmentNet	128661000	usd
CY2022Q4	us-gaap	Property Plant And Equipment Net PropertyPlantAndEquipmentNet	136673000	usd
CY2023Q4	us-gaap	Operating Lease Right Of Use Asset OperatingLeaseRightOfUseAsset	95767000	usd
CY2022Q4	us-gaap	Operating Lease Right Of Use Asset OperatingLeaseRightOfUseAsset	102541000	usd
CY2022Q4	us-gaap	Goodwill Goodwill	4897000	usd
CY2023Q4	us-gaap	Intangible Assets Net Excluding Goodwill IntangibleAssetsNetExcludingGoodwill	22196000	usd
CY2022Q4	us-gaap	Intangible Assets Net Excluding Goodwill IntangibleAssetsNetExcludingGoodwill	26221000	usd
CY2023Q4	us-gaap	Other Assets Noncurrent OtherAssetsNoncurrent	2191000	usd
CY2022Q4	us-gaap	Other Assets Noncurrent OtherAssetsNoncurrent	1546000	usd
CY2023Q4	us-gaap	Assets Assets	390625000	usd
CY2022Q4	us-gaap	Assets Assets	433333000	usd
CY2023Q4	us-gaap	Accounts Payable Current AccountsPayableCurrent	49831000	usd
CY2022Q4	us-gaap	Accounts Payable Current AccountsPayableCurrent	46441000	usd
CY2023Q4	us-gaap	Customer Advances Current CustomerAdvancesCurrent	5718000	usd
CY2022Q4	us-gaap	Customer Advances Current CustomerAdvancesCurrent	4452000	usd
CY2023Q4	prpl	Accrued Rebates And Allowances Current AccruedRebatesAndAllowancesCurrent	13243000	usd
CY2022Q4	prpl	Accrued Rebates And Allowances Current AccruedRebatesAndAllowancesCurrent	9804000	usd
CY2023Q4	us-gaap	Other Accounts Payable And Accrued Liabilities OtherAccountsPayableAndAccruedLiabilities	9793000	usd
CY2022Q4	us-gaap	Other Accounts Payable And Accrued Liabilities OtherAccountsPayableAndAccruedLiabilities	5803000	usd
CY2023Q4	us-gaap	Operating Lease Liability Current OperatingLeaseLiabilityCurrent	14843000	usd
CY2022Q4	us-gaap	Operating Lease Liability Current OperatingLeaseLiabilityCurrent	13708000	usd
CY2023Q4	us-gaap	Other Liabilities Current OtherLiabilitiesCurrent	17554000	usd
CY2022Q4	us-gaap	Other Liabilities Current OtherLiabilitiesCurrent	17921000	usd
CY2023Q4	us-gaap	Liabilities Current LiabilitiesCurrent	110982000	usd
CY2022Q4	us-gaap	Liabilities Current LiabilitiesCurrent	98129000	usd
CY2023Q4	us-gaap	Long Term Debt Noncurrent LongTermDebtNoncurrent	26909000	usd
CY2022Q4	us-gaap	Long Term Debt Noncurrent LongTermDebtNoncurrent	23657000	usd
CY2023Q4	us-gaap	Other Liabilities Noncurrent OtherLiabilitiesNoncurrent	25798000	usd
CY2022Q4	us-gaap	Other Liabilities Noncurrent OtherLiabilitiesNoncurrent	18660000	usd
CY2023Q4	us-gaap	Operating Lease Liability Noncurrent OperatingLeaseLiabilityNoncurrent	109094000	usd
CY2022Q4	us-gaap	Operating Lease Liability Noncurrent OperatingLeaseLiabilityNoncurrent	115599000	usd
CY2023Q4	us-gaap	Asset Retirement Obligations Noncurrent AssetRetirementObligationsNoncurrent	2235000	usd
CY2022Q4	us-gaap	Asset Retirement Obligations Noncurrent AssetRetirementObligationsNoncurrent	2117000	usd
CY2023Q4	us-gaap	Liabilities Liabilities	275018000	usd
CY2022Q4	us-gaap	Liabilities Liabilities	258162000	usd
CY2023Q4	us-gaap	Additional Paid In Capital Common Stock AdditionalPaidInCapitalCommonStock	591380000	usd
CY2022Q4	us-gaap	Additional Paid In Capital Common Stock AdditionalPaidInCapitalCommonStock	529466000	usd
CY2023Q4	us-gaap	Retained Earnings Accumulated Deficit RetainedEarningsAccumulatedDeficit	-475969000	usd
CY2022Q4	us-gaap	Retained Earnings Accumulated Deficit RetainedEarningsAccumulatedDeficit	-355212000	usd
CY2023Q4	us-gaap	Stockholders Equity StockholdersEquity	115422000	usd
CY2022Q4	us-gaap	Stockholders Equity StockholdersEquity	174263000	usd
CY2023Q4	us-gaap	Minority Interest MinorityInterest	185000	usd
CY2022Q4	us-gaap	Minority Interest MinorityInterest	908000	usd
CY2023Q4	us-gaap	Stockholders Equity Including Portion Attributable To Noncontrolling Interest StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest	115607000	usd
CY2022Q4	us-gaap	Stockholders Equity Including Portion Attributable To Noncontrolling Interest StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest	175171000	usd
CY2023Q4	us-gaap	Liabilities And Stockholders Equity LiabilitiesAndStockholdersEquity	390625000	usd
CY2022Q4	us-gaap	Liabilities And Stockholders Equity LiabilitiesAndStockholdersEquity	433333000	usd
CY2023	us-gaap	Revenues Revenues	510541000	usd
CY2022	us-gaap	Revenues Revenues	573201000	usd
CY2021	us-gaap	Revenues Revenues	724999000	usd
CY2023	us-gaap	Cost Of Revenue CostOfRevenue	338716000	usd
CY2022	us-gaap	Cost Of Revenue CostOfRevenue	365110000	usd
CY2021	us-gaap	Cost Of Revenue CostOfRevenue	431253000	usd
CY2023	us-gaap	Gross Profit GrossProfit	171825000	usd
CY2022	us-gaap	Gross Profit GrossProfit	208091000	usd
CY2021	us-gaap	Gross Profit GrossProfit	293746000	usd
CY2023	us-gaap	Selling And Marketing Expense SellingAndMarketingExpense	182313000	usd
CY2022	us-gaap	Selling And Marketing Expense SellingAndMarketingExpense	165388000	usd
CY2021	us-gaap	Selling And Marketing Expense SellingAndMarketingExpense	239290000	usd
CY2023	us-gaap	General And Administrative Expense GeneralAndAdministrativeExpense	84446000	usd
CY2022	us-gaap	General And Administrative Expense GeneralAndAdministrativeExpense	76702000	usd
CY2021	us-gaap	General And Administrative Expense GeneralAndAdministrativeExpense	72095000	usd
CY2023	us-gaap	Research And Development Expense ResearchAndDevelopmentExpense	11898000	usd
CY2022	us-gaap	Research And Development Expense ResearchAndDevelopmentExpense	8755000	usd
CY2021	us-gaap	Research And Development Expense ResearchAndDevelopmentExpense	6939000	usd
CY2023	us-gaap	Goodwill Impairment Loss GoodwillImpairmentLoss	6879000	usd
CY2023	us-gaap	Operating Expenses OperatingExpenses	285536000	usd
CY2022	us-gaap	Operating Expenses OperatingExpenses	250845000	usd
CY2021	us-gaap	Operating Expenses OperatingExpenses	318324000	usd
CY2023	us-gaap	Operating Income Loss OperatingIncomeLoss	-113711000	usd
CY2022	us-gaap	Operating Income Loss OperatingIncomeLoss	-42754000	usd
CY2021	us-gaap	Operating Income Loss OperatingIncomeLoss	-24578000	usd
CY2023	us-gaap	Interest Expense InterestExpense	1967000	usd
CY2022	us-gaap	Interest Expense InterestExpense	3536000	usd
CY2021	us-gaap	Interest Expense InterestExpense	1872000	usd
CY2023	us-gaap	Other Income OtherIncome	-1198000	usd
CY2022	us-gaap	Other Income OtherIncome	423000	usd
CY2021	us-gaap	Other Income OtherIncome	-194000	usd
CY2023	us-gaap	Gains Losses On Extinguishment Of Debt GainsLossesOnExtinguishmentOfDebt	-4331000	usd
CY2022	us-gaap	Fair Value Adjustment Of Warrants FairValueAdjustmentOfWarrants	-4343000	usd
CY2021	us-gaap	Fair Value Adjustment Of Warrants FairValueAdjustmentOfWarrants	-24054000	usd
CY2022	us-gaap	Income Tax Credits And Adjustments IncomeTaxCreditsAndAdjustments	-161970000	usd
CY2021	us-gaap	Income Tax Credits And Adjustments IncomeTaxCreditsAndAdjustments	-4016000	usd
CY2023	us-gaap	Other Nonoperating Income Expense OtherNonoperatingIncomeExpense	-7496000	usd
CY2022	us-gaap	Other Nonoperating Income Expense OtherNonoperatingIncomeExpense	163200000	usd
CY2021	us-gaap	Other Nonoperating Income Expense OtherNonoperatingIncomeExpense	26004000	usd
CY2023	us-gaap	Income Loss From Continuing Operations Before Income Taxes Extraordinary Items Noncontrolling Interest IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest	-121207000	usd
CY2022	us-gaap	Income Loss From Continuing Operations Before Income Taxes Extraordinary Items Noncontrolling Interest IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest	120446000	usd
CY2021	us-gaap	Income Loss From Continuing Operations Before Income Taxes Extraordinary Items Noncontrolling Interest IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest	1426000	usd
CY2023	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	8000	usd
CY2022	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	213169000	usd
CY2021	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	-1522000	usd
CY2023	us-gaap	Profit Loss ProfitLoss	-121215000	usd
CY2022	us-gaap	Profit Loss ProfitLoss	-92723000	usd
CY2021	us-gaap	Profit Loss ProfitLoss	2948000	usd
CY2023	us-gaap	Net Income Loss Attributable To Noncontrolling Interest NetIncomeLossAttributableToNoncontrollingInterest	-458000	usd
CY2022	us-gaap	Net Income Loss Attributable To Noncontrolling Interest NetIncomeLossAttributableToNoncontrollingInterest	-253000	usd
CY2021	us-gaap	Net Income Loss Attributable To Noncontrolling Interest NetIncomeLossAttributableToNoncontrollingInterest	-166000	usd
CY2023	us-gaap	Net Income Loss NetIncomeLoss	-120757000	usd
CY2022	us-gaap	Net Income Loss NetIncomeLoss	-92470000	usd
CY2021	us-gaap	Net Income Loss NetIncomeLoss	3114000	usd
CY2023	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	-1.17
CY2022	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	-1.13
CY2021	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	0.05
CY2023	us-gaap	Earnings Per Share Diluted EarningsPerShareDiluted	-1.17
CY2022	us-gaap	Earnings Per Share Diluted EarningsPerShareDiluted	-1.13
CY2021	us-gaap	Earnings Per Share Diluted EarningsPerShareDiluted	-0.31
CY2023	us-gaap	Weighted Average Number Of Shares Outstanding Basic WeightedAverageNumberOfSharesOutstandingBasic	103602000	shares
CY2022	us-gaap	Weighted Average Number Of Shares Outstanding Basic WeightedAverageNumberOfSharesOutstandingBasic	81779000	shares
CY2021	us-gaap	Weighted Average Number Of Shares Outstanding Basic WeightedAverageNumberOfSharesOutstandingBasic	65928000	shares
CY2023	us-gaap	Weighted Average Number Of Diluted Shares Outstanding WeightedAverageNumberOfDilutedSharesOutstanding	103936000	shares
CY2022	us-gaap	Weighted Average Number Of Diluted Shares Outstanding WeightedAverageNumberOfDilutedSharesOutstanding	81779000	shares
CY2021	us-gaap	Weighted Average Number Of Diluted Shares Outstanding WeightedAverageNumberOfDilutedSharesOutstanding	67302000	shares
CY2020Q4	us-gaap	Stockholders Equity Including Portion Attributable To Noncontrolling Interest StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest	67541000	usd
CY2021	us-gaap	Profit Loss ProfitLoss	2948000	usd
CY2021	us-gaap	Adjustments To Additional Paid In Capital Share Based Compensation Stock Options Requisite Service Period Recognition AdjustmentsToAdditionalPaidInCapitalShareBasedCompensationStockOptionsRequisiteServicePeriodRecognition	3366000	usd
CY2021	prpl	Shares Issued During Period Value Exercise Of Warrants SharesIssuedDuringPeriodValueExerciseOfWarrants	64427000	usd
CY2021	us-gaap	Stock Issued During Period Value Stock Options Exercised StockIssuedDuringPeriodValueStockOptionsExercised	1418000	usd
CY2021	prpl	Adjustments To Additional Paid In Capital Tax Receivable Agreement Liability AdjustmentsToAdditionalPaidInCapitalTaxReceivableAgreementLiability	-760000	usd
CY2021	prpl	Adjustmentsto Additional Paidin Capital Deferred Income Taxes AdjustmentstoAdditionalPaidinCapitalDeferredIncomeTaxes	2937000	usd
CY2021	prpl	Adjustmentsto Additional Paidin Capital Accrued Tax Distributions AdjustmentstoAdditionalPaidinCapitalAccruedTaxDistributions	-401000	usd
CY2021	us-gaap	Adjustments To Additional Paid In Capital Other AdjustmentsToAdditionalPaidInCapitalOther	4142000	usd
CY2021Q4	us-gaap	Stockholders Equity Including Portion Attributable To Noncontrolling Interest StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest	145618000	usd
CY2022	us-gaap	Profit Loss ProfitLoss	-92723000	usd
CY2022	us-gaap	Adjustments To Additional Paid In Capital Share Based Compensation Stock Options Requisite Service Period Recognition AdjustmentsToAdditionalPaidInCapitalShareBasedCompensationStockOptionsRequisiteServicePeriodRecognition	3366000	usd
CY2022	us-gaap	Stock Issued During Period Value Stock Options Exercised StockIssuedDuringPeriodValueStockOptionsExercised	166000	usd
CY2022	prpl	Issuance Of Stock Upon Underwritten Offering Net Of Costs IssuanceOfStockUponUnderwrittenOfferingNetOfCosts	92866000	usd
CY2022	us-gaap	Stock Issued During Period Value Acquisitions StockIssuedDuringPeriodValueAcquisitions	26106000	usd
CY2022	prpl	Adjustmentsto Additional Paidin Capital Accrued Tax Distributions AdjustmentstoAdditionalPaidinCapitalAccruedTaxDistributions	-228000	usd
CY2022Q4	us-gaap	Stockholders Equity Including Portion Attributable To Noncontrolling Interest StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest	175171000	usd
CY2023	us-gaap	Profit Loss ProfitLoss	-121215000	usd
CY2023	us-gaap	Adjustments To Additional Paid In Capital Share Based Compensation Stock Options Requisite Service Period Recognition AdjustmentsToAdditionalPaidInCapitalShareBasedCompensationStockOptionsRequisiteServicePeriodRecognition	4875000	usd
CY2023	us-gaap	Adjustments To Additional Paid In Capital Increase In Carrying Amount Of Redeemable Preferred Stock AdjustmentsToAdditionalPaidInCapitalIncreaseInCarryingAmountOfRedeemablePreferredStock	105000	usd
CY2023	prpl	Issuance Of Stock Upon Underwritten Offering Net Of Costs IssuanceOfStockUponUnderwrittenOfferingNetOfCosts	56999000	usd
CY2023	prpl	Stock Issued During Period Value Escrow Shares Cancelled In Connection With Intellibed Acquisition StockIssuedDuringPeriodValueEscrowSharesCancelledInConnectionWithIntellibedAcquisition	-118000	usd
CY2023Q4	us-gaap	Stockholders Equity Including Portion Attributable To Noncontrolling Interest StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest	115607000	usd
CY2023	us-gaap	Profit Loss ProfitLoss	-121215000	usd
CY2022	us-gaap	Profit Loss ProfitLoss	-92723000	usd
CY2021	us-gaap	Profit Loss ProfitLoss	2948000	usd
CY2023	us-gaap	Depreciation Depletion And Amortization DepreciationDepletionAndAmortization	25106000	usd
CY2022	us-gaap	Depreciation Depletion And Amortization DepreciationDepletionAndAmortization	17487000	usd
CY2021	us-gaap	Depreciation Depletion And Amortization DepreciationDepletionAndAmortization	9473000	usd
CY2023	us-gaap	Other Noncash Expense OtherNoncashExpense	1237000	usd
CY2022	us-gaap	Other Noncash Expense OtherNoncashExpense	1072000	usd
CY2021	us-gaap	Other Noncash Expense OtherNoncashExpense	517000	usd
CY2023	us-gaap	Goodwill Impairment Loss GoodwillImpairmentLoss	6879000	usd
CY2023	us-gaap	Gains Losses On Extinguishment Of Debt GainsLossesOnExtinguishmentOfDebt	-4331000	usd
CY2023	us-gaap	Gain Loss On Sale Of Property Plant Equipment GainLossOnSaleOfPropertyPlantEquipment	-1680000	usd
CY2022	us-gaap	Gain Loss On Sale Of Property Plant Equipment GainLossOnSaleOfPropertyPlantEquipment	-620000	usd
CY2022	us-gaap	Fair Value Adjustment Of Warrants FairValueAdjustmentOfWarrants	-4343000	usd
CY2021	us-gaap	Fair Value Adjustment Of Warrants FairValueAdjustmentOfWarrants	-24054000	usd
CY2022	prpl	Tax Receivable Agreement Income TaxReceivableAgreementIncome	-161970000	usd
CY2021	prpl	Tax Receivable Agreement Income TaxReceivableAgreementIncome	-4016000	usd
CY2023	us-gaap	Share Based Compensation ShareBasedCompensation	4875000	usd
CY2022	us-gaap	Share Based Compensation ShareBasedCompensation	3366000	usd
CY2021	us-gaap	Share Based Compensation ShareBasedCompensation	3366000	usd
CY2022	prpl	Gain From Effective Settlement Of Preexisting Relationship GainFromEffectiveSettlementOfPreexistingRelationship	1421000	usd
CY2022	us-gaap	Deferred Income Tax Expense Benefit DeferredIncomeTaxExpenseBenefit	213548000	usd
CY2021	us-gaap	Deferred Income Tax Expense Benefit DeferredIncomeTaxExpenseBenefit	-3608000	usd
CY2023	us-gaap	Increase Decrease In Accounts Receivable IncreaseDecreaseInAccountsReceivable	3651000	usd
CY2022	us-gaap	Increase Decrease In Accounts Receivable IncreaseDecreaseInAccountsReceivable	4112000	usd
CY2021	us-gaap	Increase Decrease In Accounts Receivable IncreaseDecreaseInAccountsReceivable	-3681000	usd
CY2023	us-gaap	Increase Decrease In Inventories IncreaseDecreaseInInventories	-5903000	usd
CY2022	us-gaap	Increase Decrease In Inventories IncreaseDecreaseInInventories	-28956000	usd
CY2021	us-gaap	Increase Decrease In Inventories IncreaseDecreaseInInventories	32964000	usd
CY2023	us-gaap	Increase Decrease In Prepaid Deferred Expense And Other Assets IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets	-1574000	usd
CY2022	us-gaap	Increase Decrease In Prepaid Deferred Expense And Other Assets IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets	-1757000	usd
CY2021	us-gaap	Increase Decrease In Prepaid Deferred Expense And Other Assets IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets	-1744000	usd
CY2023	us-gaap	Increase Decrease In Operating Lease Liability IncreaseDecreaseInOperatingLeaseLiability	1404000	usd
CY2022	us-gaap	Increase Decrease In Operating Lease Liability IncreaseDecreaseInOperatingLeaseLiability	7709000	usd
CY2021	us-gaap	Increase Decrease In Operating Lease Liability IncreaseDecreaseInOperatingLeaseLiability	2159000	usd
CY2023	us-gaap	Increase Decrease In Accounts Payable IncreaseDecreaseInAccountsPayable	4382000	usd
CY2022	us-gaap	Increase Decrease In Accounts Payable IncreaseDecreaseInAccountsPayable	-33609000	usd
CY2021	us-gaap	Increase Decrease In Accounts Payable IncreaseDecreaseInAccountsPayable	6796000	usd
CY2023	us-gaap	Increase Decrease In Contract With Customer Liability IncreaseDecreaseInContractWithCustomerLiability	1266000	usd
CY2022	us-gaap	Increase Decrease In Contract With Customer Liability IncreaseDecreaseInContractWithCustomerLiability	-6456000	usd
CY2021	us-gaap	Increase Decrease In Contract With Customer Liability IncreaseDecreaseInContractWithCustomerLiability	4601000	usd
CY2023	prpl	Increase Decrease Accrued Rebates And Allowances IncreaseDecreaseAccruedRebatesAndAllowances	3439000	usd
CY2022	prpl	Increase Decrease Accrued Rebates And Allowances IncreaseDecreaseAccruedRebatesAndAllowances	-365000	usd
CY2021	prpl	Increase Decrease Accrued Rebates And Allowances IncreaseDecreaseAccruedRebatesAndAllowances	-722000	usd
CY2023	prpl	Increase Decrease In Accrued Warranty Liabilities IncreaseDecreaseInAccruedWarrantyLiabilities	11128000	usd
CY2022	prpl	Increase Decrease In Accrued Warranty Liabilities IncreaseDecreaseInAccruedWarrantyLiabilities	6854000	usd
CY2021	prpl	Increase Decrease In Accrued Warranty Liabilities IncreaseDecreaseInAccruedWarrantyLiabilities	8195000	usd
CY2023	us-gaap	Increase Decrease In Other Accrued Liabilities IncreaseDecreaseInOtherAccruedLiabilities	-3000000	usd
CY2022	us-gaap	Increase Decrease In Other Accrued Liabilities IncreaseDecreaseInOtherAccruedLiabilities	-5143000	usd
CY2021	us-gaap	Increase Decrease In Other Accrued Liabilities IncreaseDecreaseInOtherAccruedLiabilities	-9019000	usd
CY2023	us-gaap	Net Cash Provided By Used In Operating Activities NetCashProvidedByUsedInOperatingActivities	-54662000	usd
CY2022	us-gaap	Net Cash Provided By Used In Operating Activities NetCashProvidedByUsedInOperatingActivities	-28773000	usd
CY2021	us-gaap	Net Cash Provided By Used In Operating Activities NetCashProvidedByUsedInOperatingActivities	-30903000	usd
CY2022	us-gaap	Payments To Acquire Businesses Net Of Cash Acquired PaymentsToAcquireBusinessesNetOfCashAcquired	-3660000	usd
CY2023	prpl	Excess Restricted Cash Returned To Acquiree ExcessRestrictedCashReturnedToAcquiree	-826000	usd
CY2023	us-gaap	Payments To Acquire Property Plant And Equipment PaymentsToAcquirePropertyPlantAndEquipment	14391000	usd
CY2022	us-gaap	Payments To Acquire Property Plant And Equipment PaymentsToAcquirePropertyPlantAndEquipment	35376000	usd
CY2021	us-gaap	Payments To Acquire Property Plant And Equipment PaymentsToAcquirePropertyPlantAndEquipment	53938000	usd
CY2023	us-gaap	Payments To Acquire Intangible Assets PaymentsToAcquireIntangibleAssets	844000	usd
CY2022	us-gaap	Payments To Acquire Intangible Assets PaymentsToAcquireIntangibleAssets	2785000	usd
CY2021	us-gaap	Payments To Acquire Intangible Assets PaymentsToAcquireIntangibleAssets	3121000	usd
CY2023	us-gaap	Net Cash Provided By Used In Investing Activities NetCashProvidedByUsedInInvestingActivities	-16061000	usd
CY2022	us-gaap	Net Cash Provided By Used In Investing Activities NetCashProvidedByUsedInInvestingActivities	-34501000	usd
CY2021	us-gaap	Net Cash Provided By Used In Investing Activities NetCashProvidedByUsedInInvestingActivities	-57059000	usd
CY2023	us-gaap	Proceeds From Short Term Debt ProceedsFromShortTermDebt	25000000	usd
CY2023	us-gaap	Proceeds From Lines Of Credit ProceedsFromLinesOfCredit	17000000	usd
CY2021	us-gaap	Proceeds From Lines Of Credit ProceedsFromLinesOfCredit	55000000	usd
CY2023	us-gaap	Repayments Of Debt RepaymentsOfDebt	24656000	usd
CY2022	us-gaap	Repayments Of Debt RepaymentsOfDebt	17531000	usd
CY2021	us-gaap	Repayments Of Debt RepaymentsOfDebt	2250000	usd
CY2023	us-gaap	Repayments Of Lines Of Credit RepaymentsOfLinesOfCredit	12000000	usd
CY2022	us-gaap	Repayments Of Lines Of Credit RepaymentsOfLinesOfCredit	55000000	usd
CY2023	us-gaap	Proceeds From Issuance Initial Public Offering ProceedsFromIssuanceInitialPublicOffering	60300000	usd
CY2022	us-gaap	Proceeds From Issuance Initial Public Offering ProceedsFromIssuanceInitialPublicOffering	98210000	usd
CY2023	us-gaap	Payments Of Stock Issuance Costs PaymentsOfStockIssuanceCosts	3301000	usd
CY2022	us-gaap	Payments Of Stock Issuance Costs PaymentsOfStockIssuanceCosts	5344000	usd
CY2021	us-gaap	Proceeds From Warrant Exercises ProceedsFromWarrantExercises	116000	usd
CY2022	us-gaap	Proceeds From Stock Options Exercised ProceedsFromStockOptionsExercised	166000	usd
CY2021	us-gaap	Proceeds From Stock Options Exercised ProceedsFromStockOptionsExercised	1418000	usd
CY2023	us-gaap	Payments Of Debt Issuance Costs PaymentsOfDebtIssuanceCosts	6143000	usd
CY2022	us-gaap	Payments Of Debt Issuance Costs PaymentsOfDebtIssuanceCosts	1242000	usd
CY2023	us-gaap	Payments For Repurchase Of Redeemable Preferred Stock PaymentsForRepurchaseOfRedeemablePreferredStock	105000	usd
CY2023	prpl	Tax Receivable Agreement Liabilities TaxReceivableAgreementLiabilities	269000	usd
CY2022	prpl	Tax Receivable Agreement Liabilities TaxReceivableAgreementLiabilities	5847000	usd
CY2021	prpl	Tax Receivable Agreement Liabilities TaxReceivableAgreementLiabilities	628000	usd
CY2021	prpl	Proceeds From Inno Hold Indemnification Payment ProceedsFromInnoHoldIndemnificationPayment	4142000	usd
CY2021	us-gaap	Payments Of Distributions To Affiliates PaymentsOfDistributionsToAffiliates	1175000	usd
CY2023	us-gaap	Net Cash Provided By Used In Financing Activities NetCashProvidedByUsedInFinancingActivities	55826000	usd
CY2022	us-gaap	Net Cash Provided By Used In Financing Activities NetCashProvidedByUsedInFinancingActivities	13412000	usd
CY2021	us-gaap	Net Cash Provided By Used In Financing Activities NetCashProvidedByUsedInFinancingActivities	56623000	usd
CY2023	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents Period Increase Decrease Excluding Exchange Rate Effect CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseExcludingExchangeRateEffect	-14897000	usd
CY2022	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents Period Increase Decrease Excluding Exchange Rate Effect CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseExcludingExchangeRateEffect	-49862000	usd
CY2021	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents Period Increase Decrease Excluding Exchange Rate Effect CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseExcludingExchangeRateEffect	-31339000	usd
CY2022Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	41754000	usd
CY2021Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	91616000	usd
CY2020Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	122955000	usd
CY2022	prpl	Cash Paid During The Period For Interest Net Amounts Capitalized CashPaidDuringThePeriodForInterestNetAmountsCapitalized	-2693000	usd
CY2021	prpl	Cash Paid During The Period For Interest Net Amounts Capitalized CashPaidDuringThePeriodForInterestNetAmountsCapitalized	-999000	usd
CY2023	us-gaap	Income Taxes Paid Net IncomeTaxesPaidNet	-385000	usd
CY2022	us-gaap	Income Taxes Paid Net IncomeTaxesPaidNet	-303000	usd
CY2021	us-gaap	Income Taxes Paid Net IncomeTaxesPaidNet	-4645000	usd
CY2023Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	26857000	usd
CY2022Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	41754000	usd
CY2021Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	91616000	usd
CY2023	prpl	Cash Paid During The Period For Interest Net Amounts Capitalized CashPaidDuringThePeriodForInterestNetAmountsCapitalized	-189000	usd
CY2023	us-gaap	Capital Expenditures Incurred But Not Yet Paid CapitalExpendituresIncurredButNotYetPaid	3232000	usd
CY2022	us-gaap	Capital Expenditures Incurred But Not Yet Paid CapitalExpendituresIncurredButNotYetPaid	4162000	usd
CY2021	us-gaap	Capital Expenditures Incurred But Not Yet Paid CapitalExpendituresIncurredButNotYetPaid	6443000	usd
CY2022	us-gaap	Proceeds From Issuance Or Sale Of Equity ProceedsFromIssuanceOrSaleOfEquity	26106000	usd
CY2023	prpl	Escorw Shares Cancelled In Connection With Intellibed Acquisition EscorwSharesCancelledInConnectionWithIntellibedAcquisition	118000	usd
CY2021	prpl	Noncash Leasehold Improvements NoncashLeaseholdImprovements	3238000	usd
CY2022	prpl	Accrued Distributions AccruedDistributions	228000	usd
CY2021	prpl	Accrued Distributions AccruedDistributions	401000	usd
CY2021	prpl	Tax Receivable Agreement Liability TaxReceivableAgreementLiability	760000	usd
CY2021	prpl	Deferred Income Taxes DeferredIncomeTaxes	2937000	usd
CY2021	prpl	Exercise Of Liability Warrants ExerciseOfLiabilityWarrants	64311000	usd
CY2023	prpl	Common Units Percentage CommonUnitsPercentage	0.998	pure
CY2023	us-gaap	Variable Interest Entity Similar Entity Aggregation Description VariableInterestEntitySimilarEntityAggregationDescription	At December 31, 2023, Purple Inc. had a 99.8% economic interest in Purple LLC and consolidated 100% of Purple LLC’s assets, liabilities and results of operations in the Company’s consolidated financial statements contained herein. The holders of Class B Units held 0.2% of the economic interest in Purple LLC as of December 31, 2023.
CY2023	us-gaap	Prior Period Reclassification Adjustment Description PriorPeriodReclassificationAdjustmentDescription	<p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><b><i>Reclassification</i></b></p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">Certain prior year amounts in the consolidated financial statements have been reclassified to conform to the current year presentation with no effect on previously reported net (loss) income, cash flows or stockholders’ equity. Accrued warranty liabilities, previously included in the consolidated balance sheet within other current liabilities and other long-term liabilities, net of current portion, are now presented separately. Also, the change in accrued warranty liabilities, previously reflected in the consolidated statement of cash flows within the change in other accrued liabilities, is now presented separately. In addition, accrued sales returns, accrued compensation and accrued sales and use tax, previously presented separately in the consolidated balance sheet, are now included within other current liabilities. Correspondingly, the changes in accrued sales returns and accrued compensation, previously reflected separately in the consolidated statement of cash flows, are now presented within the change in other current liabilities.</p>
CY2023	us-gaap	Use Of Estimates UseOfEstimates	<p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><b><i>Use of Estimates</i></b></p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">The accompanying consolidated financial statements have been prepared in accordance with generally accepted accounting principles in the United States (“GAAP”) and applicable rules and regulations of the Securities and Exchange Commission (“SEC”) and reflect the financial position, results of operations and cash flows of the Company. The preparation of consolidated financial statements in conformity with GAAP requires the Company to establish accounting policies and to make estimates and judgments that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities as of the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. The Company bases its estimates on historical experience and on various other assumptions believed to be reasonable, the results of which form the basis for making judgments about the carrying values of assets and liabilities. The Company regularly makes estimates and assumptions including, but not limited to, estimates that affect revenue recognition, accounts receivable and allowance for credit losses, valuation of inventories, sales returns, warranty returns, fair value of assets acquired and liabilities assumed in a business combination, impairment reviews of long-lived assets and definite-lived intangible assets whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable, warrant liabilities, stock based compensation, the recognition and measurement of loss contingencies, estimates of current and deferred income taxes, deferred income tax valuation allowances, and amounts associated with the Company’s tax receivable agreement with InnoHold, LLC (“InnoHold”). Predicting future events is inherently an imprecise activity and, as such, requires the use of judgment. Actual results could differ materially from those estimates.</p>
CY2022Q4	us-gaap	Restricted Cash And Cash Equivalents RestrictedCashAndCashEquivalents	1700000	usd
CY2023Q4	us-gaap	Lessee Operating Lease Remaining Lease Term LesseeOperatingLeaseRemainingLeaseTerm	P12M
CY2023	us-gaap	Goodwill Impairment Loss GoodwillImpairmentLoss	6900000	usd
CY2023Q4	us-gaap	Finite Lived Intangible Asset Useful Life FiniteLivedIntangibleAssetUsefulLife	P3Y
CY2023	us-gaap	Advertising Expense AdvertisingExpense	63800000	usd
CY2022	us-gaap	Advertising Expense AdvertisingExpense	61000000	usd
CY2021	us-gaap	Advertising Expense AdvertisingExpense	149800000	usd
CY2022Q4	us-gaap	Accrued Sales Commission Current And Noncurrent AccruedSalesCommissionCurrentAndNoncurrent	5107000	usd
CY2021Q4	us-gaap	Accrued Sales Commission Current And Noncurrent AccruedSalesCommissionCurrentAndNoncurrent	7116000	usd
CY2020Q4	us-gaap	Accrued Sales Commission Current And Noncurrent AccruedSalesCommissionCurrentAndNoncurrent	8428000	usd
CY2023	prpl	Additions That Reduced Net Revenue AdditionsThatReducedNetRevenue	34090000	usd
CY2022	prpl	Additions That Reduced Net Revenue AdditionsThatReducedNetRevenue	35479000	usd
CY2021	prpl	Additions That Reduced Net Revenue AdditionsThatReducedNetRevenue	45561000	usd
CY2023	prpl	Deduction From Reserves For Current Year Returns DeductionFromReservesForCurrentYearReturns	-33793000	usd
CY2022	prpl	Deduction From Reserves For Current Year Returns DeductionFromReservesForCurrentYearReturns	-37488000	usd
CY2021	prpl	Deduction From Reserves For Current Year Returns DeductionFromReservesForCurrentYearReturns	-46873000	usd
CY2023Q4	us-gaap	Accrued Sales Commission Current And Noncurrent AccruedSalesCommissionCurrentAndNoncurrent	5404000	usd
CY2022Q4	us-gaap	Accrued Sales Commission Current And Noncurrent AccruedSalesCommissionCurrentAndNoncurrent	5107000	usd
CY2021Q4	us-gaap	Accrued Sales Commission Current And Noncurrent AccruedSalesCommissionCurrentAndNoncurrent	7116000	usd
CY2023Q4	us-gaap	Defined Benefit Plan Funded Percentage DefinedBenefitPlanFundedPercentage	0.50	pure
CY2023	us-gaap	Effective Income Tax Rate Continuing Operations EffectiveIncomeTaxRateContinuingOperations	0.80	pure
CY2023	us-gaap	Effective Income Tax Rate Reconciliation Tax Contingencies Other EffectiveIncomeTaxRateReconciliationTaxContingenciesOther	0.80	pure
CY2022	us-gaap	Other Nonoperating Income OtherNonoperatingIncome	1400000	usd
CY2023Q1	us-gaap	Proceeds From Issuance Of Common Stock ProceedsFromIssuanceOfCommonStock	3300000	usd
CY2023Q1	prpl	Proceeds From Underwritten Offering ProceedsFromUnderwrittenOffering	57000000	usd
CY2022Q1	us-gaap	Shares Issued Price Per Share SharesIssuedPricePerShare	6.1
CY2022Q1	us-gaap	Proceeds From Issuance Of Common Stock ProceedsFromIssuanceOfCommonStock	5300000	usd
CY2022Q1	prpl	Proceeds From Underwritten Offering ProceedsFromUnderwrittenOffering	92900000	usd
CY2023Q4	us-gaap	Business Combination Recognized Identifiable Assets Acquired Goodwill And Liabilities Assumed Net BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedNet	28200000	usd
CY2023Q4	us-gaap	Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Noncurrent Liabilities Other BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentLiabilitiesOther	23069000	usd
CY2023Q4	prpl	Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Fair Value Of Common Stock Held In Escrow BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedFairValueOfCommonStockHeldInEscrow	1349000	usd
CY2023Q4	us-gaap	Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Contingent Liability BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedContingentLiability	1471000	usd
CY2023Q4	prpl	Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Fair Value Of Effective Settlement Of Preexisting Relationships BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedFairValueOfEffectiveSettlementOfPreexistingRelationships	1672000	usd
CY2023Q4	prpl	Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Transaction Expenses Paid On Behalf Of Intellibed BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedTransactionExpensesPaidOnBehalfOfIntellibed	546000	usd
CY2023Q4	prpl	Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Due To Seller BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDueToSeller	75000	usd
CY2023Q4	us-gaap	Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Net BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNet	-28182000	usd
CY2023	us-gaap	Business Combination Control Obtained Description BusinessCombinationControlObtainedDescription	The fair value of common stock issued at closing consisted of approximately 8.1 million shares of Class A common stock valued using the acquisition date closing price of $2.86. The fair value of common stock held in escrow consisted of 0.5 million shares of Class A common stock valued using the acquisition date closing price of $2.86. These shares were originally held in escrow pending resolution of net working capital adjustments and certain indemnification matters.
CY2023Q4	us-gaap	Business Combination Acquired Receivables Fair Value BusinessCombinationAcquiredReceivablesFairValue	1400000	usd
CY2023	prpl	Fair Value Acquisition Amount FairValueAcquisitionAmount	300000	usd
CY2022Q4	us-gaap	Business Combination Acquired Receivables Fair Value BusinessCombinationAcquiredReceivablesFairValue	300000	usd
CY2023	prpl	Measurement Period MeasurementPeriod	P1Y
CY2023Q4	us-gaap	Business Combination Assets And Liabilities Arising From Contingencies Amount Recognized Other Than At Fair Value BusinessCombinationAssetsAndLiabilitiesArisingFromContingenciesAmountRecognizedOtherThanAtFairValue	100000	usd
CY2023	us-gaap	Goodwill Impairment Loss GoodwillImpairmentLoss	6900000	usd
CY2023Q4	us-gaap	Restricted Cash And Cash Equivalents RestrictedCashAndCashEquivalents	1700000	usd
CY2023	prpl	Business Acquisition Escrow Account Balance Description BusinessAcquisitionEscrowAccountBalanceDescription	The Company recorded the escrow account balance of $1.7 million as an acquired restricted cash balance on the date of acquisition and used $0.9 million of the escrow account balance for actual expenses incurred. The excess escrow balance of $0.8 million was returned by the Company to the previous shareholders of Intellibed during the third quarter of 2023.
CY2022	us-gaap	Disposal Group Including Discontinued Operation Revenue DisposalGroupIncludingDiscontinuedOperationRevenue	603739000	usd
CY2021	us-gaap	Disposal Group Including Discontinued Operation Revenue DisposalGroupIncludingDiscontinuedOperationRevenue	773658000	usd
CY2022	us-gaap	Business Acquisitions Pro Forma Net Income Loss BusinessAcquisitionsProFormaNetIncomeLoss	-86119000	usd
CY2021	us-gaap	Business Acquisitions Pro Forma Net Income Loss BusinessAcquisitionsProFormaNetIncomeLoss	11680000	usd
CY2022	us-gaap	Increase Decrease In Operating Liabilities IncreaseDecreaseInOperatingLiabilities	1500000	usd
CY2021	us-gaap	Increase Decrease In Operating Liabilities IncreaseDecreaseInOperatingLiabilities	600000	usd
CY2023Q4	us-gaap	Customer Advances Current CustomerAdvancesCurrent	5700000	usd
CY2022Q4	us-gaap	Customer Advances Current CustomerAdvancesCurrent	4500000	usd
CY2023Q4	us-gaap	Inventory Raw Materials InventoryRawMaterials	23232000	usd
CY2022Q4	us-gaap	Inventory Raw Materials InventoryRawMaterials	31167000	usd
CY2023Q4	us-gaap	Inventory Work In Process InventoryWorkInProcess	5962000	usd
CY2022Q4	us-gaap	Inventory Work In Process InventoryWorkInProcess	2259000	usd
CY2023Q4	us-gaap	Inventory Finished Goods InventoryFinishedGoods	37684000	usd
CY2022Q4	us-gaap	Inventory Finished Goods InventoryFinishedGoods	39771000	usd
CY2023Q4	us-gaap	Inventory Net InventoryNet	66878000	usd
CY2022Q4	us-gaap	Inventory Net InventoryNet	73197000	usd
CY2023Q4	us-gaap	Machinery And Equipment Gross MachineryAndEquipmentGross	72424000	usd
CY2022Q4	us-gaap	Machinery And Equipment Gross MachineryAndEquipmentGross	66533000	usd
CY2023Q4	us-gaap	Construction In Progress Gross ConstructionInProgressGross	15077000	usd
CY2022Q4	us-gaap	Construction In Progress Gross ConstructionInProgressGross	19099000	usd
CY2023Q4	us-gaap	Leasehold Improvements Gross LeaseholdImprovementsGross	60563000	usd
CY2022Q4	us-gaap	Leasehold Improvements Gross LeaseholdImprovementsGross	56114000	usd
CY2023Q4	us-gaap	Furniture And Fixtures Gross FurnitureAndFixturesGross	31084000	usd
CY2022Q4	us-gaap	Furniture And Fixtures Gross FurnitureAndFixturesGross	26290000	usd
CY2023Q4	prpl	Office Equipment Gross OfficeEquipmentGross	2737000	usd
CY2022Q4	prpl	Office Equipment Gross OfficeEquipmentGross	4393000	usd
CY2023Q4	us-gaap	Property Plant And Equipment Gross PropertyPlantAndEquipmentGross	181885000	usd
CY2022Q4	us-gaap	Property Plant And Equipment Gross PropertyPlantAndEquipmentGross	172429000	usd
CY2023Q4	us-gaap	Accumulated Depreciation Depletion And Amortization Property Plant And Equipment AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment	53224000	usd
CY2022Q4	us-gaap	Accumulated Depreciation Depletion And Amortization Property Plant And Equipment AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment	35756000	usd
CY2023Q4	us-gaap	Property Plant And Equipment Net PropertyPlantAndEquipmentNet	128661000	usd
CY2022Q4	us-gaap	Property Plant And Equipment Net PropertyPlantAndEquipmentNet	136673000	usd
CY2023	us-gaap	Interest Costs Capitalized InterestCostsCapitalized	1500000	usd
CY2022	us-gaap	Interest Costs Capitalized InterestCostsCapitalized	700000	usd
CY2021	us-gaap	Interest Costs Capitalized InterestCostsCapitalized	1000000	usd
CY2023	us-gaap	Depreciation Depreciation	19700000	usd
CY2022	us-gaap	Depreciation Depreciation	16200000	usd
CY2021	us-gaap	Depreciation Depreciation	9200000	usd
CY2023Q4	us-gaap	Lessee Operating Lease Term Of Contract LesseeOperatingLeaseTermOfContract	P16Y
CY2023	us-gaap	Finance Lease Right Of Use Asset Amortization FinanceLeaseRightOfUseAssetAmortization	700000	usd
CY2022	us-gaap	Finance Lease Right Of Use Asset Amortization FinanceLeaseRightOfUseAssetAmortization	1000000	usd
CY2023	us-gaap	Operating Lease Cost OperatingLeaseCost	19466000	usd
CY2022	us-gaap	Operating Lease Cost OperatingLeaseCost	15743000	usd
CY2021	us-gaap	Operating Lease Cost OperatingLeaseCost	8910000	usd
CY2023	us-gaap	Variable Lease Cost VariableLeaseCost	4121000	usd
CY2022	us-gaap	Variable Lease Cost VariableLeaseCost	2311000	usd
CY2021	us-gaap	Variable Lease Cost VariableLeaseCost	2207000	usd
CY2022	us-gaap	Short Term Lease Cost ShortTermLeaseCost	11000	usd
CY2021	us-gaap	Short Term Lease Cost ShortTermLeaseCost	224000	usd
CY2023	us-gaap	Lease Cost LeaseCost	23587000	usd
CY2022	us-gaap	Lease Cost LeaseCost	18065000	usd
CY2021	us-gaap	Lease Cost LeaseCost	11341000	usd
CY2022Q4	us-gaap	Lessee Operating Lease Remaining Lease Term LesseeOperatingLeaseRemainingLeaseTerm	P5Y
CY2023Q4	us-gaap	Lessee Operating Lease Liability Payments Due Next Twelve Months LesseeOperatingLeaseLiabilityPaymentsDueNextTwelveMonths	20437000	usd
CY2023Q4	us-gaap	Lessee Operating Lease Liability Payments Due Year Three LesseeOperatingLeaseLiabilityPaymentsDueYearThree	19847000	usd
CY2023Q4	us-gaap	Lessee Operating Lease Liability Payments Due Year Four LesseeOperatingLeaseLiabilityPaymentsDueYearFour	19606000	usd
CY2023Q4	us-gaap	Lessee Operating Lease Liability Payments Due Year Five LesseeOperatingLeaseLiabilityPaymentsDueYearFive	19577000	usd
CY2023Q4	us-gaap	Lessee Operating Lease Liability Payments Due After Year Five LesseeOperatingLeaseLiabilityPaymentsDueAfterYearFive	54259000	usd
CY2023Q4	us-gaap	Lessee Operating Lease Liability Payments Due LesseeOperatingLeaseLiabilityPaymentsDue	154957000	usd
CY2023Q4	us-gaap	Lessee Operating Lease Liability Undiscounted Excess Amount LesseeOperatingLeaseLiabilityUndiscountedExcessAmount	31020000	usd
CY2023Q4	us-gaap	Operating Lease Liability OperatingLeaseLiability	123937000	usd
CY2023	prpl	Operating Lease Liability Undiscounted Cash Flows OperatingLeaseLiabilityUndiscountedCashFlows	21500000	usd
CY2023	prpl	Tenant Improvement Allowances TenantImprovementAllowances	1100000	usd
CY2023Q4	us-gaap	Operating Lease Weighted Average Remaining Lease Term1 OperatingLeaseWeightedAverageRemainingLeaseTerm1	P8Y
CY2022Q4	us-gaap	Operating Lease Weighted Average Remaining Lease Term1 OperatingLeaseWeightedAverageRemainingLeaseTerm1	P8Y9M18D
CY2023Q4	us-gaap	Operating Lease Weighted Average Discount Rate Percent OperatingLeaseWeightedAverageDiscountRatePercent	0.0577	pure
CY2022Q4	us-gaap	Operating Lease Weighted Average Discount Rate Percent OperatingLeaseWeightedAverageDiscountRatePercent	0.0551	pure
CY2022	us-gaap	Operating Lease Payments OperatingLeasePayments	9003000	usd
CY2021	us-gaap	Operating Lease Payments OperatingLeasePayments	2779000	usd
CY2023	us-gaap	Right Of Use Asset Obtained In Exchange For Operating Lease Liability RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability	8435000	usd
CY2022	us-gaap	Right Of Use Asset Obtained In Exchange For Operating Lease Liability RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability	38599000	usd
CY2021	us-gaap	Right Of Use Asset Obtained In Exchange For Operating Lease Liability RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability	31567000	usd
CY2022Q4	us-gaap	Asset Retirement Obligation Current AssetRetirementObligationCurrent	1700000	usd
CY2023	us-gaap	Results Of Operations Accretion Of Asset Retirement Obligations ResultsOfOperationsAccretionOfAssetRetirementObligations	100000	usd
CY2022	us-gaap	Results Of Operations Accretion Of Asset Retirement Obligations ResultsOfOperationsAccretionOfAssetRetirementObligations	400000	usd
CY2021	us-gaap	Results Of Operations Accretion Of Asset Retirement Obligations ResultsOfOperationsAccretionOfAssetRetirementObligations	100000	usd
CY2023	us-gaap	Asset Retirement Obligation Liabilities Incurred AssetRetirementObligationLiabilitiesIncurred	2200000	usd
CY2022	us-gaap	Asset Retirement Obligation Liabilities Incurred AssetRetirementObligationLiabilitiesIncurred	2100000	usd
CY2023Q4	us-gaap	Intangible Assets Gross Excluding Goodwill IntangibleAssetsGrossExcludingGoodwill	29329000	usd
CY2023Q4	prpl	Intangible Assets Accumulated Amortization IntangibleAssetsAccumulatedAmortization	-7133000	usd
CY2023Q4	us-gaap	Intangible Assets Net Excluding Goodwill IntangibleAssetsNetExcludingGoodwill	22196000	usd
CY2022Q4	us-gaap	Intangible Assets Gross Excluding Goodwill IntangibleAssetsGrossExcludingGoodwill	28087000	usd
CY2022Q4	prpl	Intangible Assets Accumulated Amortization IntangibleAssetsAccumulatedAmortization	-1866000	usd
CY2022Q4	us-gaap	Intangible Assets Net Excluding Goodwill IntangibleAssetsNetExcludingGoodwill	26221000	usd
CY2023	us-gaap	Amortization Of Intangible Assets AmortizationOfIntangibleAssets	5300000	usd
CY2022	us-gaap	Amortization Of Intangible Assets AmortizationOfIntangibleAssets	1200000	usd
CY2021	us-gaap	Amortization Of Intangible Assets AmortizationOfIntangibleAssets	300000	usd
CY2023Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense Next Twelve Months FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths	4343000	usd
CY2023Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense Year Two FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo	3242000	usd
CY2023Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense Year Three FiniteLivedIntangibleAssetsAmortizationExpenseYearThree	2399000	usd
CY2023Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense Year Four FiniteLivedIntangibleAssetsAmortizationExpenseYearFour	1403000	usd
CY2023Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense Year Five FiniteLivedIntangibleAssetsAmortizationExpenseYearFive	791000	usd
CY2023Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense After Year Five FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive	1532000	usd
CY2023Q4	us-gaap	Finite Lived Intangible Assets Net FiniteLivedIntangibleAssetsNet	13710000	usd
CY2023Q4	us-gaap	Accrued Sales Commission Current And Noncurrent AccruedSalesCommissionCurrentAndNoncurrent	5404000	usd
CY2022Q4	us-gaap	Accrued Sales Commission Current And Noncurrent AccruedSalesCommissionCurrentAndNoncurrent	5107000	usd
CY2023Q4	us-gaap	Employee Related Liabilities Current EmployeeRelatedLiabilitiesCurrent	5064000	usd
CY2022Q4	us-gaap	Employee Related Liabilities Current EmployeeRelatedLiabilitiesCurrent	6691000	usd
CY2023Q4	prpl	Longterm Debt And Unamortized Issuance Costs Current LongtermDebtAndUnamortizedIssuanceCostsCurrent	2129000	usd
CY2023Q4	us-gaap	Sales And Excise Tax Payable Current SalesAndExciseTaxPayableCurrent	1949000	usd
CY2022Q4	us-gaap	Sales And Excise Tax Payable Current SalesAndExciseTaxPayableCurrent	2978000	usd
CY2023Q4	us-gaap	Accrued Insurance Current AccruedInsuranceCurrent	1079000	usd
CY2022Q4	us-gaap	Accrued Insurance Current AccruedInsuranceCurrent	1010000	usd
CY2023Q4	us-gaap	Interest Payable Current InterestPayableCurrent	506000	usd
CY2022Q4	us-gaap	Interest Payable Current InterestPayableCurrent	7000	usd
CY2022Q4	prpl	Accrued Sales Tax Liability Assumed In Acquisition Current AccruedSalesTaxLiabilityAssumedInAcquisitionCurrent	753000	usd
CY2022Q4	prpl	Accruedtax Receivable Agreement Liability Current AccruedtaxReceivableAgreementLiabilityCurrent	269000	usd
CY2023Q4	us-gaap	Other Accrued Liabilities Current OtherAccruedLiabilitiesCurrent	1423000	usd
CY2022Q4	us-gaap	Other Accrued Liabilities Current OtherAccruedLiabilitiesCurrent	1106000	usd
CY2023Q4	us-gaap	Other Liabilities Current OtherLiabilitiesCurrent	17554000	usd
CY2022Q4	us-gaap	Other Liabilities Current OtherLiabilitiesCurrent	17921000	usd
CY2023Q4	us-gaap	Secured Debt SecuredDebt	25000000	usd
CY2022Q4	us-gaap	Secured Debt SecuredDebt	24656000	usd
CY2023Q4	us-gaap	Long Term Line Of Credit LongTermLineOfCredit	5000000	usd
CY2023Q4	us-gaap	Unamortized Debt Issuance Expense UnamortizedDebtIssuanceExpense	962000	usd
CY2022Q4	us-gaap	Unamortized Debt Issuance Expense UnamortizedDebtIssuanceExpense	999000	usd
CY2023Q4	us-gaap	Debt Current DebtCurrent	29038000	usd
CY2022Q4	us-gaap	Debt Current DebtCurrent	23657000	usd
CY2023Q4	us-gaap	Debt Instrument Unamortized Discount Premium And Debt Issuance Costs Net DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet	2129000	usd
CY2023Q4	us-gaap	Long Term Debt Noncurrent LongTermDebtNoncurrent	26909000	usd
CY2022Q4	us-gaap	Long Term Debt Noncurrent LongTermDebtNoncurrent	23657000	usd
CY2023Q4	us-gaap	Financing Receivable Revolving FinancingReceivableRevolving	50000000	usd
CY2023Q4	us-gaap	Bad Debt Reserve For Tax Purposes Of Qualified Lender BadDebtReserveForTaxPurposesOfQualifiedLender	5000000	usd
CY2023	us-gaap	Line Of Credit Facility Average Outstanding Amount LineOfCreditFacilityAverageOutstandingAmount	5000000	usd
CY2023	us-gaap	Line Of Credit Facility Description LineOfCreditFacilityDescription	(i) SOFR, plus a credit spread adjustment of 0.10% per annum, plus 2.75% per annum to (ii) SOFR, plus a credit spread adjustment of 0.10% per annum, plus 3.25% per annum, with a SOFR floor of 0% per annum.
CY2023Q1	us-gaap	Long Term Debt Average Amount Outstanding LongTermDebtAverageAmountOutstanding	24700000	usd
CY2023Q1	us-gaap	Debt Related Commitment Fees And Debt Issuance Costs DebtRelatedCommitmentFeesAndDebtIssuanceCosts	2900000	usd
CY2023Q1	us-gaap	Deferred Finance Costs Current Net DeferredFinanceCostsCurrentNet	1200000	usd
CY2023Q1	prpl	Aggregate Amount AggregateAmount	200000	usd
CY2023	us-gaap	Interest Expense Debt InterestExpenseDebt	1300000	usd
CY2022	us-gaap	Interest Expense Debt InterestExpenseDebt	4100000	usd
CY2021	us-gaap	Interest Expense Debt InterestExpenseDebt	2.4	usd
CY2023Q4	us-gaap	Long Term Debt Maturities Repayments Of Principal In Next Twelve Months LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths	2500000	usd
CY2023Q4	us-gaap	Long Term Debt Maturities Repayments Of Principal In Year Two LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo	2500000	usd
CY2023Q4	us-gaap	Long Term Debt Maturities Repayments Of Principal In Year Three LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree	25000000	usd
CY2023Q4	us-gaap	Long Term Debt LongTermDebt	30000000	usd
CY2023	us-gaap	Stockholders Equity Other Shares StockholdersEquityOtherShares	1	shares
CY2023	prpl	Schedule Of Fair Value Of Incremental Warrants ScheduleOfFairValueOfIncrementalWarrants	The Company determined the fair value of the sponsor warrants using a Black-Scholes model with the following assumptions:<table cellpadding="0" cellspacing="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td> </td><td style="font-weight: bold; padding-bottom: 1.5pt"> </td> <td colspan="6" style="border-bottom: Black 1.5pt solid; font-weight: bold; text-align: center">December 31,</td><td style="padding-bottom: 1.5pt; font-weight: bold"> </td></tr> <tr style="vertical-align: bottom"> <td> </td><td style="font-weight: bold; padding-bottom: 1.5pt"> </td> <td colspan="2" style="border-bottom: Black 1.5pt solid; font-weight: bold; text-align: center">2022</td><td style="padding-bottom: 1.5pt; font-weight: bold"> </td><td style="font-weight: bold; padding-bottom: 1.5pt"> </td> <td colspan="2" style="border-bottom: Black 1.5pt solid; font-weight: bold; text-align: center">2021</td><td style="padding-bottom: 1.5pt; font-weight: bold"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 76%; text-align: left">Trading price of common stock on measurement date</td><td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td><td style="width: 9%; text-align: right">4.79</td><td style="width: 1%; text-align: left"> </td><td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td><td style="width: 9%; text-align: right">13.27</td><td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td>Exercise price</td><td> </td> <td style="text-align: left">$</td><td style="text-align: right">5.75</td><td style="text-align: left"> </td><td> </td> <td style="text-align: left">$</td><td style="text-align: right">5.75</td><td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left">Risk free interest rate</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">4.04</td><td style="text-align: left">%</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">0.39</td><td style="text-align: left">%</td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">Warrant life in years</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">0.1</td><td style="text-align: left"> </td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">1.1</td><td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left">Expected volatility</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">80.59</td><td style="text-align: left">%</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">73.78</td><td style="text-align: left">%</td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">Expected dividend yield</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right"><div style="-sec-ix-hidden: hidden-fact-190">—</div></td><td style="text-align: left"> </td><td> </td> <td style="text-align: left"> </td><td style="text-align: right"><div style="-sec-ix-hidden: hidden-fact-191">—</div></td><td style="text-align: left"> </td></tr> </table>
CY2022Q4	us-gaap	Share Price SharePrice	4.79
CY2021Q4	us-gaap	Share Price SharePrice	13.27
CY2022Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Exercise Price ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExercisePrice	5.75
CY2021Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Exercise Price ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExercisePrice	5.75
CY2022	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Risk Free Interest Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate	0.0404	pure
CY2021	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Risk Free Interest Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate	0.0039	pure
CY2022	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Fair Value Assumptions Expected Term1 SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1	P0Y1M6D
CY2021	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Fair Value Assumptions Expected Term1 SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1	P1Y1M6D
CY2022	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.8059	pure
CY2021	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	0.7378	pure
CY2022	us-gaap	Business Combination Separately Recognized Transactions Revenues And Gains Recognized BusinessCombinationSeparatelyRecognizedTransactionsRevenuesAndGainsRecognized	4300000	usd
CY2021	us-gaap	Business Combination Separately Recognized Transactions Revenues And Gains Recognized BusinessCombinationSeparatelyRecognizedTransactionsRevenuesAndGainsRecognized	24100000	usd
CY2023	prpl	Net Taxable Income Percentage NetTaxableIncomePercentage	0.45	pure
CY2023	prpl	Tax Distributions TaxDistributions	1200000	usd
CY2022Q4	us-gaap	Income Tax Examination Interest Accrued IncomeTaxExaminationInterestAccrued	100000	usd
CY2023Q4	us-gaap	Income Tax Examination Interest Accrued IncomeTaxExaminationInterestAccrued	100000	usd
CY2023Q4	us-gaap	Class Of Warrant Or Right Outstanding ClassOfWarrantOrRightOutstanding	3300000	shares
CY2021Q2	prpl	Investors Price Per Share InvestorsPricePerShare	30
CY2021	us-gaap	Other General And Administrative Expense OtherGeneralAndAdministrativeExpense	7900000	usd
CY2023	prpl	Securities Exchanged For Shares SecuritiesExchangedForShares	0.2	shares
CY2022	prpl	Securities Exchanged For Shares SecuritiesExchangedForShares	100	shares
CY2023Q4	us-gaap	Liability For Claims And Claims Adjustment Expense LiabilityForClaimsAndClaimsAdjustmentExpense	3300000	usd
CY2022Q2	prpl	Seeks Over Damages SeeksOverDamages	100000	usd
CY2022Q2	us-gaap	Professional And Contract Services Expense ProfessionalAndContractServicesExpense	4000000	usd
CY2022Q4	us-gaap	Salaries Wages And Officers Compensation SalariesWagesAndOfficersCompensation	500000000	usd
CY2023	us-gaap	Repayments Of Related Party Debt RepaymentsOfRelatedPartyDebt	0.1	usd
	us-gaap	Payments For Fees PaymentsForFees	4000000	usd
CY2023	us-gaap	Related Party Transaction Effects Of Any Change In Method Of Establishing Terms RelatedPartyTransactionEffectsOfAnyChangeInMethodOfEstablishingTerms	44.7%
CY2021	us-gaap	Payments For Rent PaymentsForRent	900000	usd
CY2020Q3	us-gaap	Stock Issued During Period Value New Issues StockIssuedDuringPeriodValueNewIssues	5000000	usd
CY2021Q1	prpl	Recevied Reimbursement For Amounts ReceviedReimbursementForAmounts	4100000	usd
CY2021Q1	us-gaap	Related Party Transaction Amounts Of Transaction RelatedPartyTransactionAmountsOfTransaction	600000	usd
CY2023	prpl	Warrants Description WarrantsDescription	The Class B common stock is not entitled to receive dividends, if declared by the Board, or to receive any portion of any such assets in respect of their shares upon liquidation, dissolution, distribution of assets or winding-up of the Company in excess of the par value of such stock.
CY2023Q4	us-gaap	Preferred Stock Shares Authorized PreferredStockSharesAuthorized	5000000	shares
CY2023Q4	us-gaap	Preferred Stock Par Or Stated Value Per Share PreferredStockParOrStatedValuePerShare	0.0001
CY2022Q3	us-gaap	Preferred Stock Value PreferredStockValue	300000	usd
CY2021	prpl	Warrants Issued WarrantsIssued	6600000	shares
CY2021	us-gaap	Proceeds From Issuance Of Warrants ProceedsFromIssuanceOfWarrants	100000	usd
CY2023	prpl	Combined Non Controlling Interest Percentage CombinedNonControllingInterestPercentage	0.002	pure
CY2022	prpl	Combined Non Controlling Interest Percentage CombinedNonControllingInterestPercentage	0.005	pure
CY2023	us-gaap	Net Income Loss NetIncomeLoss	-120757000	usd
CY2022	us-gaap	Net Income Loss NetIncomeLoss	-92470000	usd
CY2021	us-gaap	Net Income Loss NetIncomeLoss	3114000	usd
CY2021	us-gaap	Fair Value Liabilities Measured On Recurring Basis Debt Instrument Valuation Techniques Change In Technique Quantification Of Effect FairValueLiabilitiesMeasuredOnRecurringBasisDebtInstrumentValuationTechniquesChangeInTechniqueQuantificationOfEffect	-24054000	usd
CY2023	prpl	Net Income Loss Attributable To Noncontrolling Interest Excluding Antidilutive NetIncomeLossAttributableToNoncontrollingInterestExcludingAntidilutive	-458000	usd
CY2021	prpl	Net Income Loss Attributable To Noncontrolling Interest Excluding Antidilutive NetIncomeLossAttributableToNoncontrollingInterestExcludingAntidilutive	-166000	usd
CY2023	us-gaap	Net Income Loss Available To Common Stockholders Diluted NetIncomeLossAvailableToCommonStockholdersDiluted	-121215000	usd
CY2022	us-gaap	Net Income Loss Available To Common Stockholders Diluted NetIncomeLossAvailableToCommonStockholdersDiluted	-92470000	usd
CY2021	us-gaap	Net Income Loss Available To Common Stockholders Diluted NetIncomeLossAvailableToCommonStockholdersDiluted	-21106000	usd
CY2023	us-gaap	Weighted Average Number Of Shares Outstanding Basic WeightedAverageNumberOfSharesOutstandingBasic	103602000	shares
CY2022	us-gaap	Weighted Average Number Of Shares Outstanding Basic WeightedAverageNumberOfSharesOutstandingBasic	81779000	shares
CY2021	us-gaap	Weighted Average Number Of Shares Outstanding Basic WeightedAverageNumberOfSharesOutstandingBasic	65928000	shares
CY2021	us-gaap	Antidilutive Securities Excluded From Computation Of Earnings Per Share Amount AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount	920000	shares
CY2023	us-gaap	Weighted Average Number Diluted Shares Outstanding Adjustment WeightedAverageNumberDilutedSharesOutstandingAdjustment	334000	shares
CY2021	us-gaap	Weighted Average Number Diluted Shares Outstanding Adjustment WeightedAverageNumberDilutedSharesOutstandingAdjustment	454000	shares
CY2023	us-gaap	Weighted Average Number Of Diluted Shares Outstanding WeightedAverageNumberOfDilutedSharesOutstanding	103936000	shares
CY2022	us-gaap	Weighted Average Number Of Diluted Shares Outstanding WeightedAverageNumberOfDilutedSharesOutstanding	81779000	shares
CY2021	us-gaap	Weighted Average Number Of Diluted Shares Outstanding WeightedAverageNumberOfDilutedSharesOutstanding	67302000	shares
CY2023	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	-1.17
CY2022	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	-1.13
CY2021	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	0.05
CY2023	us-gaap	Earnings Per Share Diluted EarningsPerShareDiluted	-1.17
CY2022	us-gaap	Earnings Per Share Diluted EarningsPerShareDiluted	-1.13
CY2021	us-gaap	Earnings Per Share Diluted EarningsPerShareDiluted	-0.31
CY2023	prpl	Shares Of Common Stock Issuable Upon Conversion Of Warrant SharesOfCommonStockIssuableUponConversionOfWarrant	3900000	shares
CY2022	prpl	Shares Of Common Stock Issuable Upon Conversion Of Warrant SharesOfCommonStockIssuableUponConversionOfWarrant	3500000	shares
CY2022	prpl	Shares Of Common Stock Paired Securities Convertible SharesOfCommonStockPairedSecuritiesConvertible	400000	shares
CY2021	prpl	Shares Of Common Stock Issuable Upon Conversion Of Warrant SharesOfCommonStockIssuableUponConversionOfWarrant	2600000	shares
CY2023Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Number ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber	863000	shares
CY2023	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Options Outstanding Weighted Average Remaining Contractual Term2 SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2	P2Y2M12D
CY2023Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Exercisable Number ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber	526000	shares
CY2023	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Options Exercisable Weighted Average Remaining Contractual Term1 SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1	P1Y6M
CY2022Q4	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Options Nonvested Number Of Shares SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsNonvestedNumberOfShares	307000	shares
CY2022Q4	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Options Nonvested Weighted Average Grant Date Fair Value SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsNonvestedWeightedAverageGrantDateFairValue	2.84
CY2023	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	295000	shares
CY2023	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue	0.22
CY2023	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Options Vested Number Of Shares SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedNumberOfShares	232000	shares
CY2023	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Options Vested Weighted Average Grant Date Fair Value SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedWeightedAverageGrantDateFairValue	2.55
CY2023	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Options Nonvested Options Forfeited Number Of Shares SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsNonvestedOptionsForfeitedNumberOfShares	33000	shares
CY2023	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Options Nonvested Options Forfeited Weighted Average Grant Date Fair Value SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsNonvestedOptionsForfeitedWeightedAverageGrantDateFairValue	5.69
CY2023Q4	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Options Nonvested Number Of Shares SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsNonvestedNumberOfShares	337000	shares
CY2023Q4	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Options Nonvested Weighted Average Grant Date Fair Value SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsNonvestedWeightedAverageGrantDateFairValue	0.41
CY2022	us-gaap	Employee Service Share Based Compensation Tax Benefit From Exercise Of Stock Options EmployeeServiceShareBasedCompensationTaxBenefitFromExerciseOfStockOptions	100000	usd
CY2021	us-gaap	Employee Service Share Based Compensation Tax Benefit From Exercise Of Stock Options EmployeeServiceShareBasedCompensationTaxBenefitFromExerciseOfStockOptions	2700000	usd
CY2023	prpl	Fair Value Of Stock Options Vested FairValueOfStockOptionsVested	600000	usd
CY2022	prpl	Fair Value Of Stock Options Vested FairValueOfStockOptionsVested	700000	usd
CY2021	prpl	Fair Value Of Stock Options Vested FairValueOfStockOptionsVested	1900000	usd
CY2022Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Vested And Expected To Vest Exercisable Weighted Average Exercise Price ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice	4.72
CY2021Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Vested And Expected To Vest Exercisable Weighted Average Exercise Price ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice	18.18
CY2023	prpl	Total Noncash Stock Compensation And Associated Line Item On Statement Of Operations TotalNoncashStockCompensationAndAssociatedLineItemOnStatementOfOperations	The table below summarizes the aggregate non-cash stock compensation recognized in the statement of operations for stock awards, employee stock options and the distribution by InnoHold of Paired Securities (in thousands).<table cellpadding="0" cellspacing="0" style="font: 10pt Times New Roman, Times, Serif; border-collapse: collapse; width: 100%"> <tr style="vertical-align: bottom"> <td> </td><td style="font-weight: bold; padding-bottom: 1.5pt"> </td> <td colspan="10" style="border-bottom: Black 1.5pt solid; font-weight: bold; text-align: center">Years Ended December 31,</td><td style="padding-bottom: 1.5pt; font-weight: bold"> </td></tr> <tr style="vertical-align: bottom"> <td> </td><td style="font-weight: bold; padding-bottom: 1.5pt"> </td> <td colspan="2" style="border-bottom: Black 1.5pt solid; font-weight: bold; text-align: center">2023</td><td style="padding-bottom: 1.5pt; font-weight: bold"> </td><td style="font-weight: bold; padding-bottom: 1.5pt"> </td> <td colspan="2" style="border-bottom: Black 1.5pt solid; font-weight: bold; text-align: center">2022</td><td style="padding-bottom: 1.5pt; font-weight: bold"> </td><td style="font-weight: bold; padding-bottom: 1.5pt"> </td> <td colspan="2" style="border-bottom: Black 1.5pt solid; font-weight: bold; text-align: center">2021</td><td style="padding-bottom: 1.5pt; font-weight: bold"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 64%; text-align: justify">Cost of revenues</td><td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td><td style="width: 9%; text-align: right">285</td><td style="width: 1%; text-align: left"> </td><td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td><td style="width: 9%; text-align: right">305</td><td style="width: 1%; text-align: left"> </td><td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td><td style="width: 9%; text-align: right">303</td><td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: justify">Marketing and sales</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">616</td><td style="text-align: left"> </td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">863</td><td style="text-align: left"> </td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">541</td><td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: justify">General and administrative</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">3,730</td><td style="text-align: left"> </td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">2,033</td><td style="text-align: left"> </td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">2,472</td><td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: justify; padding-bottom: 1.5pt">Research and development</td><td style="padding-bottom: 1.5pt"> </td> <td style="border-bottom: Black 1.5pt solid; text-align: left"> </td><td style="border-bottom: Black 1.5pt solid; text-align: right">244</td><td style="padding-bottom: 1.5pt; text-align: left"> </td><td style="padding-bottom: 1.5pt"> </td> <td style="border-bottom: Black 1.5pt solid; text-align: left"> </td><td style="border-bottom: Black 1.5pt solid; text-align: right">165</td><td style="padding-bottom: 1.5pt; text-align: left"> </td><td style="padding-bottom: 1.5pt"> </td> <td style="border-bottom: Black 1.5pt solid; text-align: left"> </td><td style="border-bottom: Black 1.5pt solid; text-align: right">50</td><td style="padding-bottom: 1.5pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-left: 0.125in; text-align: justify; padding-bottom: 4pt">Total non-cash stock compensation</td><td style="padding-bottom: 4pt"> </td> <td style="border-bottom: Black 4pt double; text-align: left">$</td><td style="border-bottom: Black 4pt double; text-align: right">4,875</td><td style="padding-bottom: 2.5pt; text-align: left"> </td><td style="padding-bottom: 4pt"> </td> <td style="border-bottom: Black 4pt double; text-align: left">$</td><td style="border-bottom: Black 4pt double; text-align: right">3,366</td><td style="padding-bottom: 2.5pt; text-align: left"> </td><td style="padding-bottom: 4pt"> </td> <td style="border-bottom: Black 4pt double; text-align: left">$</td><td style="border-bottom: Black 4pt double; text-align: right">3,366</td><td style="padding-bottom: 2.5pt; text-align: left"> </td></tr> </table>
CY2023	us-gaap	Allocated Share Based Compensation Expense AllocatedShareBasedCompensationExpense	4875000	usd
CY2022	us-gaap	Allocated Share Based Compensation Expense AllocatedShareBasedCompensationExpense	3366000	usd
CY2021	us-gaap	Allocated Share Based Compensation Expense AllocatedShareBasedCompensationExpense	3366000	usd
CY2023	us-gaap	Defined Contribution Plan Maximum Annual Contributions Per Employee Percent DefinedContributionPlanMaximumAnnualContributionsPerEmployeePercent	0.05	pure
CY2023	us-gaap	Revenues Revenues	510541000	usd
CY2022	us-gaap	Revenues Revenues	573201000	usd
CY2021	us-gaap	Revenues Revenues	724999000	usd
CY2023Q4	us-gaap	Cash Fdic Insured Amount CashFDICInsuredAmount	250000000	usd
CY2023	us-gaap	Income Loss From Continuing Operations Before Income Taxes Extraordinary Items Noncontrolling Interest IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest	-121200000	usd
CY2022	us-gaap	Income Loss From Continuing Operations Before Income Taxes Extraordinary Items Noncontrolling Interest IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest	120400000	usd
CY2021	us-gaap	Income Loss From Continuing Operations Before Income Taxes Extraordinary Items Noncontrolling Interest IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest	1400000	usd
CY2023	us-gaap	Current Federal Tax Expense Benefit CurrentFederalTaxExpenseBenefit	-167000	usd
CY2022	us-gaap	Current Federal Tax Expense Benefit CurrentFederalTaxExpenseBenefit	-1030000	usd
CY2021	us-gaap	Current Federal Tax Expense Benefit CurrentFederalTaxExpenseBenefit	1692000	usd
CY2023	us-gaap	Current State And Local Tax Expense Benefit CurrentStateAndLocalTaxExpenseBenefit	217000	usd
CY2022	us-gaap	Current State And Local Tax Expense Benefit CurrentStateAndLocalTaxExpenseBenefit	344000	usd
CY2021	us-gaap	Current State And Local Tax Expense Benefit CurrentStateAndLocalTaxExpenseBenefit	699000	usd
CY2023	us-gaap	Current Income Tax Expense Benefit CurrentIncomeTaxExpenseBenefit	50000	usd
CY2022	us-gaap	Current Income Tax Expense Benefit CurrentIncomeTaxExpenseBenefit	-686000	usd
CY2021	us-gaap	Current Income Tax Expense Benefit CurrentIncomeTaxExpenseBenefit	2391000	usd
CY2023	us-gaap	Deferred Federal Income Tax Expense Benefit DeferredFederalIncomeTaxExpenseBenefit	-42000	usd
CY2022	us-gaap	Deferred Federal Income Tax Expense Benefit DeferredFederalIncomeTaxExpenseBenefit	169180000	usd
CY2021	us-gaap	Deferred Federal Income Tax Expense Benefit DeferredFederalIncomeTaxExpenseBenefit	-6678000	usd
CY2022	us-gaap	Deferred State And Local Income Tax Expense Benefit DeferredStateAndLocalIncomeTaxExpenseBenefit	44675000	usd
CY2021	us-gaap	Deferred State And Local Income Tax Expense Benefit DeferredStateAndLocalIncomeTaxExpenseBenefit	2765000	usd
CY2023	us-gaap	Deferred Income Taxes And Tax Credits DeferredIncomeTaxesAndTaxCredits	-42000	usd
CY2022	us-gaap	Deferred Income Taxes And Tax Credits DeferredIncomeTaxesAndTaxCredits	213855000	usd
CY2021	us-gaap	Deferred Income Taxes And Tax Credits DeferredIncomeTaxesAndTaxCredits	-3913000	usd
CY2023	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	8000	usd
CY2022	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	213169000	usd
CY2021	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	-1522000	usd
CY2023	us-gaap	Income Tax Reconciliation Income Tax Expense Benefit At Federal Statutory Income Tax Rate IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate	-25454000	usd
CY2022	us-gaap	Income Tax Reconciliation Income Tax Expense Benefit At Federal Statutory Income Tax Rate IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate	25293000	usd
CY2021	us-gaap	Income Tax Reconciliation Income Tax Expense Benefit At Federal Statutory Income Tax Rate IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate	299000	usd
CY2023	us-gaap	Income Tax Reconciliation State And Local Income Taxes IncomeTaxReconciliationStateAndLocalIncomeTaxes	-6235000	usd
CY2022	us-gaap	Income Tax Reconciliation State And Local Income Taxes IncomeTaxReconciliationStateAndLocalIncomeTaxes	292000	usd
CY2021	us-gaap	Income Tax Reconciliation State And Local Income Taxes IncomeTaxReconciliationStateAndLocalIncomeTaxes	-821000	usd
CY2023	us-gaap	Noncontrolling Interest In Net Income Loss Other Noncontrolling Interests Nonredeemable NoncontrollingInterestInNetIncomeLossOtherNoncontrollingInterestsNonredeemable	96000	usd
CY2022	us-gaap	Noncontrolling Interest In Net Income Loss Other Noncontrolling Interests Nonredeemable NoncontrollingInterestInNetIncomeLossOtherNoncontrollingInterestsNonredeemable	59000	usd
CY2021	us-gaap	Noncontrolling Interest In Net Income Loss Other Noncontrolling Interests Nonredeemable NoncontrollingInterestInNetIncomeLossOtherNoncontrollingInterestsNonredeemable	-418000	usd
CY2022	prpl	Tax Receivables Agreement Liability TaxReceivablesAgreementLiability	-34014000	usd
CY2021	prpl	Tax Receivables Agreement Liability TaxReceivablesAgreementLiability	-843000	usd
CY2022	us-gaap	Increase Decrease In Deferred Liabilities IncreaseDecreaseInDeferredLiabilities	-912000	usd
CY2021	us-gaap	Increase Decrease In Deferred Liabilities IncreaseDecreaseInDeferredLiabilities	-5051000	usd
CY2023	us-gaap	Income Tax Reconciliation Change In Deferred Tax Assets Valuation Allowance IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance	35592000	usd
CY2022	us-gaap	Income Tax Reconciliation Change In Deferred Tax Assets Valuation Allowance IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance	189870000	usd
CY2023	us-gaap	Income Tax Reconciliation Foreign Income Tax Rate Differential IncomeTaxReconciliationForeignIncomeTaxRateDifferential	-31000	usd
CY2022	us-gaap	Income Tax Reconciliation Foreign Income Tax Rate Differential IncomeTaxReconciliationForeignIncomeTaxRateDifferential	2530000	usd
CY2021	us-gaap	Income Tax Reconciliation Foreign Income Tax Rate Differential IncomeTaxReconciliationForeignIncomeTaxRateDifferential	3287000	usd
CY2023	us-gaap	Income Tax Reconciliation Tax Credits Research IncomeTaxReconciliationTaxCreditsResearch	1113000	usd
CY2022	us-gaap	Income Tax Reconciliation Tax Credits Research IncomeTaxReconciliationTaxCreditsResearch	1763000	usd
CY2023	prpl	Remeasurement Of Investment RemeasurementOfInvestment	-4028000	usd
CY2022	prpl	Remeasurement Of Investment RemeasurementOfInvestment	29822000	usd
CY2021	prpl	Remeasurement Of Investment RemeasurementOfInvestment	1834000	usd
CY2023	us-gaap	Income Tax Reconciliation Nondeductible Expense IncomeTaxReconciliationNondeductibleExpense	281000	usd
CY2021	us-gaap	Income Tax Reconciliation Nondeductible Expense IncomeTaxReconciliationNondeductibleExpense	531000	usd
CY2023	us-gaap	Effective Income Tax Rate Reconciliation Share Based Compensation Excess Tax Benefit Amount EffectiveIncomeTaxRateReconciliationShareBasedCompensationExcessTaxBenefitAmount	605000	usd
CY2022	us-gaap	Effective Income Tax Rate Reconciliation Share Based Compensation Excess Tax Benefit Amount EffectiveIncomeTaxRateReconciliationShareBasedCompensationExcessTaxBenefitAmount	2303000	usd
CY2021	us-gaap	Effective Income Tax Rate Reconciliation Share Based Compensation Excess Tax Benefit Amount EffectiveIncomeTaxRateReconciliationShareBasedCompensationExcessTaxBenefitAmount	-330000	usd
CY2023	us-gaap	Income Tax Reconciliation Other Adjustments IncomeTaxReconciliationOtherAdjustments	295000	usd
CY2022	us-gaap	Income Tax Reconciliation Other Adjustments IncomeTaxReconciliationOtherAdjustments	-311000	usd
CY2021	us-gaap	Income Tax Reconciliation Other Adjustments IncomeTaxReconciliationOtherAdjustments	-10000	usd
CY2023	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	8000	usd
CY2022	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	213169000	usd
CY2021	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	-1522000	usd
CY2023Q4	us-gaap	Deferred Tax Assets Investments DeferredTaxAssetsInvestments	156521000	usd
CY2022Q4	us-gaap	Deferred Tax Assets Investments DeferredTaxAssetsInvestments	131260000	usd
CY2023Q4	us-gaap	Deferred Tax Assets Capital Loss Carryforwards DeferredTaxAssetsCapitalLossCarryforwards	78158000	usd
CY2022Q4	us-gaap	Deferred Tax Assets Capital Loss Carryforwards DeferredTaxAssetsCapitalLossCarryforwards	100413000	usd
CY2023Q4	prpl	Deferred Tax Assets Startup Costs DeferredTaxAssetsStartupCosts	405000	usd
CY2022Q4	prpl	Deferred Tax Assets Startup Costs DeferredTaxAssetsStartupCosts	449000	usd
CY2023Q4	us-gaap	Deferred Tax Assets Tax Deferred Expense Compensation And Benefits Share Based Compensation Cost DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost	999000	usd
CY2022Q4	us-gaap	Deferred Tax Assets Tax Deferred Expense Compensation And Benefits Share Based Compensation Cost DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost	874000	usd
CY2023Q4	us-gaap	Deferred Tax Asset Interest Carryforward DeferredTaxAssetInterestCarryforward	2314000	usd
CY2022Q4	us-gaap	Deferred Tax Asset Interest Carryforward DeferredTaxAssetInterestCarryforward	1573000	usd
CY2023Q4	us-gaap	Deferred Tax Assets In Process Research And Development DeferredTaxAssetsInProcessResearchAndDevelopment	2712000	usd
CY2022Q4	us-gaap	Deferred Tax Assets In Process Research And Development DeferredTaxAssetsInProcessResearchAndDevelopment	1389000	usd
CY2023Q4	us-gaap	Deferred Tax Assets Charitable Contribution Carryforwards DeferredTaxAssetsCharitableContributionCarryforwards	121000	usd
CY2022Q4	us-gaap	Deferred Tax Assets Charitable Contribution Carryforwards DeferredTaxAssetsCharitableContributionCarryforwards	77000	usd
CY2023Q4	us-gaap	Deferred Tax Assets Operating Loss Carryforwards DeferredTaxAssetsOperatingLossCarryforwards	62550000	usd
CY2022Q4	us-gaap	Deferred Tax Assets Operating Loss Carryforwards DeferredTaxAssetsOperatingLossCarryforwards	32681000	usd
CY2023Q4	us-gaap	Deferred Tax Assets Gross DeferredTaxAssetsGross	303780000	usd
CY2022Q4	us-gaap	Deferred Tax Assets Gross DeferredTaxAssetsGross	268716000	usd
CY2023Q4	us-gaap	Deferred Tax Assets Valuation Allowance DeferredTaxAssetsValuationAllowance	303780000	usd
CY2022Q4	us-gaap	Deferred Tax Assets Valuation Allowance DeferredTaxAssetsValuationAllowance	268716000	usd
CY2023	us-gaap	Deferred Compensation Arrangement With Individual Cash Awards Granted Percentage DeferredCompensationArrangementWithIndividualCashAwardsGrantedPercentage	0.80	pure
CY2023	us-gaap	Effective Income Tax Rate Reconciliation Other Reconciling Items Percent EffectiveIncomeTaxRateReconciliationOtherReconcilingItemsPercent	0.80	pure
CY2022	us-gaap	Income Tax Credits And Adjustments IncomeTaxCreditsAndAdjustments	-162000000	usd
CY2023	us-gaap	Noncontrolling Interest In Net Income Loss Operating Partnerships Redeemable NoncontrollingInterestInNetIncomeLossOperatingPartnershipsRedeemable	50000000	usd
CY2023Q4	us-gaap	Operating Loss Carryforwards OperatingLossCarryforwards	49500000	usd
CY2023Q4	us-gaap	Deferred Tax Assets Operating Loss Carryforwards Not Subject To Expiration DeferredTaxAssetsOperatingLossCarryforwardsNotSubjectToExpiration	500000	usd
CY2023	us-gaap	Interest Income Nontaxable Investment Security Increase Decrease InterestIncomeNontaxableInvestmentSecurityIncreaseDecrease	12600000	usd
CY2023Q4	us-gaap	Deferred Tax Assets Tax Credit Carryforwards Research DeferredTaxAssetsTaxCreditCarryforwardsResearch	2000000	usd
CY2023Q4	us-gaap	Deferred Tax Assets State Taxes DeferredTaxAssetsStateTaxes	1300000	usd
CY2022	us-gaap	Unrecognized Tax Benefits Increases Resulting From Current Period Tax Positions UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions	177000	usd
CY2022	us-gaap	Unrecognized Tax Benefits Increases Resulting From Prior Period Tax Positions UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions	264000	usd
CY2022	us-gaap	Unrecognized Tax Benefits Increases Resulting From Acquisition UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition	152000	usd
CY2022Q4	us-gaap	Unrecognized Tax Benefits UnrecognizedTaxBenefits	593000	usd
CY2023	us-gaap	Unrecognized Tax Benefits Increases Resulting From Current Period Tax Positions UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions	215000	usd
CY2023	us-gaap	Unrecognized Tax Benefits Increases Resulting From Prior Period Tax Positions UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions	291000	usd
CY2023	us-gaap	Unrecognized Tax Benefits Reductions Resulting From Lapse Of Applicable Statute Of Limitations UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations	153000	usd
CY2023Q4	us-gaap	Unrecognized Tax Benefits UnrecognizedTaxBenefits	946000	usd
CY2023Q4	us-gaap	Other Short Term Borrowings OtherShortTermBorrowings	61000000	usd
CY2023Q4	prpl	Term Loans Outstanding TermLoansOutstanding	25000000	usd
CY2023	us-gaap	Class Of Warrant Or Right Reason For Issuing To Nonemployees ClassOfWarrantOrRightReasonForIssuingToNonemployees	Warrants for redemption in whole and not in part at any time at a price of $0.01 per share of Class A common stock issuable upon exercise of the Warrants upon not less than 45 days’ prior written notice of redemption (the “45-day redemption period”) to each holder, provided that this redemption right is only available if the reported last sale price of the Class A common stock equals or exceeds $24.00 per share on each of 20 trading days within a 30-trading day period ending three business days before the Company sends the notice of redemption to the holders.
CY2023	prpl	Warrant Owned In Excess Percentage WarrantOwnedInExcessPercentage	0.499	pure
CY2023	us-gaap	Fair Value Adjustment Of Warrants FairValueAdjustmentOfWarrants		usd
CY2021	prpl	Stock Issued During Exchange Of Stock StockIssuedDuringExchangeOfStock		usd
CY2021	us-gaap	Stock Issued During Period Value New Issues StockIssuedDuringPeriodValueNewIssues		usd
CY2021	prpl	Stock Issued During Impact Of Transactions Affecting Nci StockIssuedDuringImpactOfTransactionsAffectingNCI		usd
CY2022	us-gaap	Stock Issued During Period Value Share Based Compensation StockIssuedDuringPeriodValueShareBasedCompensation		usd
CY2022	prpl	Stock Issued During Impact Of Transactions Affecting Nci StockIssuedDuringImpactOfTransactionsAffectingNCI		usd
CY2023	prpl	Stock Issued During Exchange Of Stock StockIssuedDuringExchangeOfStock		usd
CY2023	us-gaap	Stock Issued During Period Value Share Based Compensation StockIssuedDuringPeriodValueShareBasedCompensation		usd
CY2021	us-gaap	Gains Losses On Extinguishment Of Debt GainsLossesOnExtinguishmentOfDebt		usd
CY2021	us-gaap	Gain Loss On Sale Of Property Plant Equipment GainLossOnSaleOfPropertyPlantEquipment		usd
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CY2023	dei	Document Fiscal Period Focus DocumentFiscalPeriodFocus	FY
CY2023	dei	Entity Central Index Key EntityCentralIndexKey	0001643953

Files In Submission

Name	View Source	Status
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0001213900-24-021861-index.html	Edgar Link	pending
0001213900-24-021861.txt	Edgar Link	pending
0001213900-24-021861-xbrl.zip	Edgar Link	pending
f10k2023ex21-1_purpleinn.htm	Edgar Link	pending
f10k2023ex23-1_purpleinn.htm	Edgar Link	pending
f10k2023ex31-1_purpleinn.htm	Edgar Link	pending
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f10k2023ex32-1_purpleinn.htm	Edgar Link	pending
f10k2023ex32-2_purpleinn.htm	Edgar Link	pending
f10k2023ex4-2_purpleinn.htm	Edgar Link	pending
f10k2023ex97-1_purpleinn.htm	Edgar Link	pending
f10k2023_purpleinnov.htm	Edgar Link	pending
Financial_Report.xlsx	Edgar Link	pending
image_001.jpg	Edgar Link	pending
image_002.jpg	Edgar Link	pending
MetaLinks.json	Edgar Link	pending
prpl-20231231.xsd	Edgar Link	pending
R1.htm	Edgar Link	pending
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FilingSummary.xml	Edgar Link	unprocessable
prpl-20231231_cal.xml	Edgar Link	unprocessable
prpl-20231231_def.xml	Edgar Link	unprocessable
prpl-20231231_lab.xml	Edgar Link	unprocessable
prpl-20231231_pre.xml	Edgar Link	unprocessable

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2023 Q4 Form 10-K Financial Statement

#000121390024021861 Filed on March 12, 2024

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2023 Q4 Form 10-K Financial Statement

#000121390024021861 Filed on March 12, 2024

Income Statement

Balance Sheet

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Files In Submission

$PRPL
Purple Innovation, Inc. Stock $prpl