Purple Innovation Inc
purple.comWhat Do They Do?
Sells mattresses, pillows and other comfort products to consumers and retail partners.
10-K for FY2025, filed Mar 31, 2026
How Do They Make Money?
Online and showroom customers pay at purchase before products ship; wholesale customers pay under fixed payment terms.
10-K for FY2025, filed Mar 31, 2026Determine the transaction price. Payment for sale of products through the direct-to-consumer e-commerce channel and Purple showrooms is…View ↗
$468.7M
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10-K for FY2025, filed Mar 31, 2026
$468.7M ↗
Who Are Their Customers?
Consumers buy directly through Purple.com, online marketplaces, the contact center and showrooms; retail partners sell products through brick-and-mortar and online stores.
10-K for FY2025, filed Mar 31, 2026We sell our products via our DTC channel, which includes Purple.com (our direct-to-consumer e-commerce), Purple showrooms, our customer…View ↗
Our e-commerce distribution channel is a critical hub for consumer education and consumer engagement, as well as conversion. We have…View ↗
We sell our assortment of products through brick-and-mortar and online wholesale partners. We began selling mattresses and other sleep…View ↗
10-K for FY2025, filed Mar 31, 2026
The Company had one individual customer that accounted for approximately 39% and 29% of accounts receivable at December 31, 2025 and 2024…View ↗
Do Revenues Turn Into Profits?
No. It lost $51.4M in FY2025.
10-K for FY2025, filed Mar 31, 2026
−$43MView ↗
10-K for FY2025, filed Mar 31, 2026
−$51.4MView ↗
10-K for FY2025, filed Mar 31, 2026
−$41.9MView ↗
How Are They Changing?
- Net income
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Sources
10-Q for Q2 FY2026, filed Aug 11, 2026
−$3.2MView ↗
- ▼ −81% (Loss)
- vs −$17.3M in Q2 FY2025
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Aug 10, 2026
Cut 2026 revenue guidance and regained Nasdaq bid-price compliance
The company set its 2026 revenue outlook at $420 million to $440 million and adjusted EBITDA outlook at $20 million to $25 million.
Sources
8-K, filed Aug 10, 2026
Given the continued softness in the category, particularly in wholesale, we are lowering our revenue guidance in the range of $420 million…View ↗
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Jul 22, 2026
Nasdaq panel granted Purple a conditional listing exception
The panel required proof of bid-price compliance; a 1-for-25 reverse split took effect.
Sources
8-K, filed Jul 22, 2026
In connection with its compliance plan presented to the Panel, the Company's stockholders approved a reverse stock split (the “Reverse…View ↗
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Apr 28, 2026
A new CFO was appointed after the CFO resigned
Todd Vogensen resigned effective May 1, and Robert G. Lucian was appointed CFO effective the week of April 27.
Sources
8-K, filed Apr 28, 2026
Todd Vogensen, who currently serves as the Company’s Chief Financial Officer, provided notice to the Company of his resignation as Chief…View ↗
Shrinking. Revenue fell 35% in 4 years, from $725M in FY2021 to $468.7M in FY2025, about 10% a year.
Premium product lineup
The older report described premium and luxury collections as planned launches; the latest lists Essentials, Restore and Rejuvenate as its offerings and describes a refreshed Rejuvenate collection.
10-K for FY2022, filed Mar 22, 2023 10-K for FY2025, filed Mar 31, 2026In 2022, we acquired Advanced Comfort Technologies, Inc., dba Intellibed (“Intellibed”), a premium sleep and health wellness company that…View ↗
In 2022, we acquired Advanced Comfort Technologies, Inc., dba Intellibed (“Intellibed”), a premium sleep and health wellness company that…View ↗
Who Do They Compete With?
Competes with Tempur Sealy and Sleep Number
10-K for FY2025, filed Mar 31, 2026In general, direct-to-consumer mattress companies offer convenience, flexible shipping and returns, and low prices, while leveraging…View ↗
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