Purple Innovation, Inc.
purple.comPurple Innovation Inc (NASDAQ: PRPL) is a consumer sleep products company that designs, manufactures, and sells mattresses, pillows, cushions, bases, sheets, and related comfort products under the Purple brand. Revenue comes from two channels: direct-to-consumer (DTC) sales through its own e-commerce platform and 55 company-operated showrooms across the United States, and wholesale sales through third-party retail partners in the furniture, mattress specialty, and home décor categories. For FY2025, DTC accounted for 55.8% of net revenues and wholesale accounted for 44.2%, a shift toward wholesale compared to a 58.1%/41.9% split in FY2024. The company was founded as a digitally-native vertical brand and completed a reverse recapitalization on February 2, 2018, through which Purple Innovation, Inc. acquired Purple Innovation, LLC. As of March 31, 2026, Purple Inc. holds approximately 99.9% of Purple LLC's common units. The Board has formed a special committee of independent directors and engaged a financial advisor to evaluate potential strategic alternatives, including business combinations.
Products & Services
Mattresses (including the Rejuvenate 2.0 collection and the Purple Royale premium line developed with Mattress Firm), pillows, cushions, adjustable bases, sheets, and other comfort accessories. Products incorporate proprietary and patented comfort technologies developed through internal research and manufacturing capabilities.
Revenue Model
Transactional sales across two channels. DTC sales, which carry higher gross margins, are made through purple.com and 55 company-operated showrooms (as of December 31, 2025). Wholesale sales, which carry lower gross margins, are made through third-party retail partners. DTC represented 55.8% of net revenues in FY2025; wholesale represented 44.2%.
Customers & Markets
Individual consumers seeking premium sleep products. Wholesale customers include retailers in the furniture, mattress specialty, and home décor categories, including Mattress Firm as a named retail partner. The company serves customers across both online and brick-and-mortar retail touchpoints.
Geographic Exposure
United States. As of December 31, 2025, all 55 company-operated showrooms are located across the United States.
Financial Snapshot
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