Pursuit Attractions and Hospitality, Inc.
viad.comWhat Do They Do?
Runs sightseeing attractions, hotels and lodges, and resorts for leisure travelers visiting national parks and other destinations.
10-K for FY2025, filed Feb 25, 2026Pursuit Attractions and Hospitality, Inc. (“Pursuit”) is a global attractions and hospitality company that owns and operates a collection…View ↗
Our collection of experiences focuses on three distinct lines of business: Attractions (including food and beverage services and retail…View ↗
We are an attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences in iconic…View ↗
How Do They Make Money?
Pursuit earns service revenue from attraction admissions, rooms, transportation and other services as they are provided, and product revenue from food, beverage and retail sales when delivered. It also receives customer deposits before providing some services or products.
10-K for FY2025, filed Feb 25, 2026Service revenue is derived through ticket revenue, rooms revenue, and transportation and other services. Product revenue is derived through…View ↗
The Company’s performance obligations are short-term in nature and include the provision of a hotel room, an attraction admission, a…View ↗
A contract liability represents an entity’s obligation to transfer goods or services to a customer for which the entity has received…View ↗
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10-K for FY2025, filed Feb 25, 2026
FY2025 revenue by product or service ↗
$452.4M
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10-K for FY2025, filed Feb 25, 2026
$452.4M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Cost of Products
Sold outright
10-K for FY2025, filed Feb 25, 2026 |
25%
FY2022: 27%
|
Cost of Products, FY2025
$111.8M Sources
|
Sold outright |
|
Cost of services
Usage-based
10-K for FY2025, filed Feb 25, 2026 |
75%
FY2022: 73%
|
Cost of services, FY2025
$340.6M Sources
|
Usage-based |
Who Are Their Customers?
Leisure travelers book directly through Pursuit's digital channels and reservations team, or through online travel platforms, group bookings, and travel trade partners.
10-K for FY2025, filed Feb 25, 2026
Do Revenues Turn Into Profits?
Yes. It kept 5 cents of every revenue dollar as net income in FY2025.
10-K for FY2025, filed Feb 25, 2026
How Are They Changing?
10-Q for Q2 FY2026, filed Aug 5, 2026
Open tableView ↗
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Aug 5, 2026
Pursuit completed the Flyover sale, acquired Eagle Wing Tours, and raised full-year guidance
The updated guidance reflects Eagle Wing Tours and Flyover's contribution before the sale.
Sources
8-K, filed Aug 5, 2026
DENVER, August 5, 2026 -- Pursuit Attractions and Hospitality, Inc. (“Pursuit”) (NYSE: PRSU) today reported record second quarter 2026…View ↗
Shrinking. Revenue fell 11% in 4 years, from $507.3M in FY2021 to $452.4M in FY2025, about 3% a year.
Portfolio narrowed
The older report described Pursuit alongside Spiro and GES Exhibitions, including experiential marketing and exhibition services; the latest report describes Pursuit as an attractions and hospitality company after the GES business sale.
10-K for FY2022, filed Feb 28, 2023 10-K for FY2025, filed Feb 25, 2026We operate through three reportable business segments: Pursuit, Spiro, and GES Exhibitions.View ↗
During the first quarter of 2022, we rebranded GES’ brand experiences business and introduced Spiro to the market to accelerate our growth…View ↗
GES Exhibitions is a global exhibition services company that partners with leading exhibition and conference organizers as a full-service…View ↗
We are an attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences in iconic…View ↗
After a strategic review of the Company’s operations, with the goal of increasing shareholder value, Pursuit (formerly “Viad Corp”) entered…View ↗
The aggregate purchase price was $535 million, consisting of a base purchase price of $510 million, subject to customary adjustments for…View ↗
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