Reed's Inc
investor.reedsinc.comWhat Do They Do?
Sells ginger beverages, craft sodas and functional sodas to retailers, bars and restaurants, and consumers through online stores.
10-K for FY2025, filed Mar 25, 2026We are a branded beverage company offering a portfolio of natural, premium, and functional beverages under the Reed’s and Virgil’s brands.…View ↗
In 2025, we launched a new multi-functional soda line. This innovative lineup is formulated with pressed organic ginger, complex adaptogen…View ↗
We sell to well-known popular natural food and gourmet retailers, large grocery store chains, mass merchants, club stores, convenience and…View ↗
How Do They Make Money?
Retailers and distributors pay for Reed’s finished beverages when the products ship from company facilities.
10-K for FY2025, filed Mar 25, 2026Revenue RecognitionView ↗
$34.1M
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10-K for FY2025, filed Mar 25, 2026
$34.1M ↗
Who Are Their Customers?
Retailers, bars and restaurants are reached through natural-food wholesalers, beverage distributors and direct-to-store or customer-warehouse delivery; consumers can buy through Reed’s website, Amazon and third-party online retailers.
10-K for FY2025, filed Mar 25, 2026We sell to well-known popular natural food and gourmet retailers, large grocery store chains, mass merchants, club stores, convenience and…View ↗
Our products are brought to market through a flexible distribution model, which is a mix of direct-store-delivery, customer warehouse, and…View ↗
Direct to Natural & Specialty Wholesale DistributorsView ↗
Direct to Store Distribution (“DSD”) Through Non-Alcohol and Alcohol Beverage Distributor NetworkView ↗
Direct to Store Warehouse DistributionView ↗
Some of our products are delivered from our co-packers and warehouses directly to customer warehouses. Some retailers mandate we deliver…View ↗
10-K for FY2025, filed Mar 25, 2026
Net sales. During the year ended December 31, 2025, the Company’s largest customers accounted for 21%, 15% and 14% of net sales…View ↗
Do Revenues Turn Into Profits?
No. It lost $15.8M in FY2025.
10-K for FY2025, filed Mar 25, 2026
−$15.1MView ↗
10-K for FY2025, filed Mar 25, 2026
−$15.8MView ↗
10-K for FY2025, filed Mar 25, 2026
−$17.3MView ↗
How Are They Changing?
- Net income
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Sources
10-Q for Q2 FY2026, filed Aug 12, 2026
−$4.3MView ↗
- ▼ −29% (Loss)
- vs −$6M in Q2 FY2025
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Aug 14, 2026
NYSE American issues stockholders’ equity deficiency notice
The exchange accepted Reed’s plan; shares remain listed, but delisting proceedings could follow if Reed’s misses its November 29, 2027 compliance deadline.
Sources
8-K, filed Aug 14, 2026
As previously disclosed, in connection with its non-compliance with Section 1003(a)(ii) and Section 1003(a)(iii), the Company must submit a…View ↗
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Mar 27, 2026
CEO Cyril Wallace resigns; Neal Cohane becomes interim CEO
Sources
8-K, filed Mar 27, 2026
On March 23, 2026, Cyril A. Wallace, Jr. notified the Board of Directors (the “Board”) of Reed’s, Inc., a Delaware corporation (the…View ↗
Shrinking. Revenue fell 31% in 4 years, from $49.6M in FY2021 to $34.1M in FY2025, about 9% a year.
Functional soda added
The earlier report describes Reed’s ginger beverages and Virgil’s craft sodas; the latest report also describes a functional soda line made with ginger, mushroom extracts and prebiotic fiber.
10-K for FY2022, filed May 15, 2023
Who Do They Compete With?
Competes with Goslings, Barritt’s, Fever Tree, Bundaberg, Cock ‘n Bull, Stewart’s, IBC, Zevia, Henry Weinhard’s, Boylan, Sprechers, Jones Soda, Canada Dry, Schweppes, Seagram’s, Vernor’s, High Noon, Cutwater Spirits, and NUTRL
10-K for FY2025, filed Mar 25, 2026The non-alcohol beverage segment of the commercial beverage industry is highly competitive, consisting of numerous companies ranging from…View ↗
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