Re/Max Holdings Inc (NYSE: RMAX) is a real estate franchisor that licenses the RE/MAX brand to residential real estate brokerages worldwide and the Motto Mortgage brand to mortgage brokerages in the United States. Revenue comes primarily from recurring franchise fees paid by franchisees operating under the RE/MAX and Motto Mortgage brands, supplemented by ancillary fees for marketing services, technology platforms, and mortgage loan processing services provided through the wemlo brand. Because RMAX does not own or operate any brokerage offices itself, the model carries a low fixed-cost structure. RE/MAX was founded in 1973. The company operates two 100% franchised networks: REMAX for real estate brokerage and Motto Mortgage for mortgage brokerage, plus wemlo for mortgage loan processing services sold to the Motto network and third parties.

Revenue model

Recurring fee-based franchise revenue from RE/MAX real estate brokerage franchisees and Motto Mortgage brokerage franchisees, supplemented by fees for marketing services, technology platforms, and mortgage loan processing services via the wemlo brand.

Products and services

RE/MAX real estate brokerage franchise (REMAX brand), Motto Mortgage brokerage franchise (Motto brand), wemlo mortgage loan processing services, marketing services, and technology platforms for franchise networks.

Customers and end markets

Franchisees operating real estate brokerages (REMAX network) and mortgage brokerages (Motto Mortgage network) in the United States and internationally; residential real estate end market; U.S. mortgage origination end market.

Value-chain role

Franchisor and brand licensor sitting upstream of retail real estate and mortgage brokerage operations; provides brand rights, technology, marketing, and processing services to franchisee-owned and operated offices.

Geographic exposure

Worldwide for the REMAX real estate franchise network; United States for the Motto Mortgage franchise network.

Source: SEC 10-K, filed 2026-02-19

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