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About ROKU, INC
Roku, Inc. engages in the provision of a streaming platform for television. The company is headquartered in San Jose, California and currently employs 3,150 full-time employees. The company went IPO on 2017-09-28. The firm connects viewers to the streaming content they love, enable content publishers to build and monetize large audiences, and provides advertisers with capabilities to engage consumers. The Company’s segments include platform and devices. The platform segment is engaged in the sale of digital advertising (including direct and programmatic video advertising, media and entertainment promotional spending, and related services) and streaming services distribution (including subscription and transaction revenue shares, the sale of premium subscriptions, and the sale of branded app buttons on remote controls). The devices segment includes licensing arrangements with service operators and TV brands in addition to sales of streaming players, audio products, smart home products and services. Roku TV models are available in the United States and in select countries through licensing arrangements with TV OEM brands.
Industry: Cable & Other Pay Television Services Peers: NETFLIX INC AMC ENTERTAINMENT HOLDINGS, INC. Live Nation Entertainment, Inc. Warner Bros. Discovery, Inc. Endeavor Group Holdings, Inc. Madison Square Garden Sports Corp. Walt Disney Co Warner Music Group Corp. WORLD WRESTLING ENTERTAINMENT, LLC