$RUM
Rumble Inc. Stock $rum

$rum Overview Financials Valuation SEC Filings Company Website

2023 Q4 Form 10-K Financial Statement

#000121390024026599 Filed on March 27, 2024

Income Statement

Concept	2023 Q4	2023	2022
Revenue	$20.39M	$80.96M	$39.38M
YoY Change	2.16%	105.57%
Cost Of Revenue	$39.54M	$146.2M	$43.75M
YoY Change	36.02%	234.07%	507.64%
Gross Profit	-$19.15M	-$65.19M	-$4.360M
YoY Change	109.97%	1395.26%	-292.07%
Gross Profit Margin	-93.91%	-80.52%	-11.07%
Selling, General & Admin	$12.85M	$50.55M	$20.60M
YoY Change	87.65%	145.45%	573.04%
% of Gross Profit
Research & Development	$3.644M	$15.72M	$6.287M
YoY Change	40.68%	150.05%	287.57%
% of Gross Profit
Depreciation & Amortization	$1.771M	$4.851M	$1.556M
YoY Change	608.32%	211.74%	907.71%
% of Gross Profit
Operating Expenses	$18.06M	$69.20M	$75.03M
YoY Change	73.96%	-7.77%	2351.96%
Operating Profit	-$37.21M	-$134.4M	-$35.65M
YoY Change	90.8%	276.99%	239.12%
Interest Expense	$3.095M	$13.59M	$2.970M
YoY Change	10.94%	357.73%	-120.0%
% of Operating Profit
Other Income/Expense, Net	$1.511M	$2.240M	$21.01M
YoY Change	-90.12%	-89.34%	-752.48%
Pretax Income	-$32.60M	-$119.7M	-$11.62M
YoY Change	2662.84%	930.28%	-35.12%
Income Tax	-$3.324M	-$3.292M	-$215.4K
% Of Pretax Income
Net Earnings	-$29.28M	-$116.4M	-$11.40M
YoY Change	2021.54%	920.87%	-36.32%
Net Earnings / Revenue	-143.57%	-143.79%	-28.96%
Basic Earnings Per Share		-$0.58	-$0.05
Diluted Earnings Per Share	-$0.15	-$0.58	-$0.05
COMMON SHARES
Basic Shares Outstanding		201.4M shares	242.4M shares
Diluted Shares Outstanding		201.4M shares	242.4M shares

Balance Sheet

Concept	2023 Q4	2023	2022
SHORT-TERM ASSETS
Cash & Short-Term Investments	$219.5M	$219.5M	$338.3M
YoY Change	-35.12%	-35.12%	1353100.0%
Cash & Equivalents	$218.3M	$218.3M	$337.2M
Short-Term Investments	$1.135M	$1.135M	$1.100M
Other Short-Term Assets	$13.09M	$13.09M	$9.300M
YoY Change	40.75%	40.75%	1829.18%
Inventory
Prepaid Expenses
Receivables	$5.440M	$5.440M	$4.700M
Other Receivables	$0.00	$0.00	$0.00
Total Short-Term Assets	$238.0M	$238.0M	$352.4M
YoY Change	-32.45%	-32.46%	69397.31%
LONG-TERM ASSETS
Property, Plant & Equipment	$22.16M	$22.16M	$10.20M
YoY Change	150.6%	117.29%	264.29%
Goodwill	$10.66M
YoY Change	1507.39%
Intangibles	$23.26M
YoY Change	624.39%
Long-Term Investments
YoY Change
Other Assets	$1.627M	$1.627M	$500.0K
YoY Change	225.36%	225.36%	-99.83%
Total Long-Term Assets	$57.71M	$57.71M	$14.60M
YoY Change	294.66%	295.26%	-95.13%
TOTAL ASSETS
Total Short-Term Assets	$238.0M	$238.0M	$352.4M
Total Long-Term Assets	$57.71M	$57.71M	$14.60M
Total Assets	$295.7M	$295.7M	$367.0M
YoY Change	-19.42%	-19.42%	22.09%
SHORT-TERM LIABILITIES
YoY Change
Accounts Payable	$24.71M	$24.71M	$14.30M
YoY Change	72.82%	72.82%	107.25%
Accrued Expenses	$975.8K	$975.8K	$600.0K
YoY Change	62.64%	62.64%	-60.44%
Deferred Revenue	$7.004M
YoY Change
Short-Term Debt	$0.00	$0.00	$0.00
YoY Change			-100.0%
Long-Term Debt Due
YoY Change
Total Short-Term Liabilities	$33.56M	$33.56M	$15.90M
YoY Change	110.39%	111.05%	425.95%
LONG-TERM LIABILITIES
Long-Term Debt	$0.00	$0.00	$0.00
YoY Change
Other Long-Term Liabilities	$10.53M	$10.53M	$11.40M
YoY Change	2006.63%	-7.6%	-53.29%
Total Long-Term Liabilities	$10.53M	$10.53M	$11.40M
YoY Change	2006.63%	-7.6%	-53.29%
TOTAL LIABILITIES
Total Short-Term Liabilities	$33.56M	$33.56M	$15.90M
Total Long-Term Liabilities	$10.53M	$10.53M	$11.40M
Total Liabilities	$44.09M	$44.09M	$27.30M
YoY Change	61.22%	61.5%	-0.48%
SHAREHOLDERS EQUITY
Retained Earnings	-$145.2M
YoY Change	404.48%
Common Stock	$768.5K
YoY Change	0.02%
Preferred Stock
YoY Change
Treasury Stock (at cost)
YoY Change
Treasury Stock Shares
Shareholders Equity	$251.6M	$251.6M	$339.6M
YoY Change
Total Liabilities & Shareholders Equity	$295.7M	$295.7M	$367.0M
YoY Change	-19.42%	-19.42%	22.09%

Cashflow Statement

Concept	2023 Q4	2023	2022
OPERATING ACTIVITIES
Net Income	-$29.28M	-$116.4M	-$11.40M
YoY Change	2021.54%	920.87%	-36.32%
Depreciation, Depletion And Amortization	$1.771M	$4.851M	$1.556M
YoY Change	608.32%	211.74%	907.71%
Cash From Operating Activities	-$33.08M	-$92.91M	-$32.33M
YoY Change	115.94%	187.37%
INVESTING ACTIVITIES
Capital Expenditures	$5.568M	$17.49M	$9.040M
YoY Change	73.46%	93.45%	391.3%
Acquisitions		-$14.81K
YoY Change
Other Investing Activities	-$7.253M	-$6.283M	-$1.100M
YoY Change	559.39%	471.21%	-99.63%
Cash From Investing Activities	-$12.82M	-$23.77M	-$10.14M
YoY Change	197.48%	134.45%	-96.62%
FINANCING ACTIVITIES
Cash Dividend Paid
YoY Change
Common Stock Issuance & Retirement, Net	$0.00	$0.00	$11.00M
YoY Change		-100.0%
Debt Paid & Issued, Net
YoY Change
Cash From Financing Activities	-1.648M	-2.148M	$332.8M
YoY Change	-1473.32%	-100.65%	10.93%
NET CHANGE
Cash From Operating Activities	-33.08M	-92.91M	-$32.33M
Cash From Investing Activities	-12.82M	-23.77M	-$10.14M
Cash From Financing Activities	-1.648M	-2.148M	$332.8M
Net Change In Cash	-47.55M	-118.8M	$290.3M
YoY Change	143.72%	-140.93%
FREE CASH FLOW
Cash From Operating Activities	-$33.08M	-$92.91M	-$32.33M
Capital Expenditures	$5.568M	$17.49M	$9.040M
Free Cash Flow	-$38.65M	-$110.4M	-$41.37M
YoY Change	108.58%	166.85%	2148.45%

Facts In Submission

Frame	Concept Type	Concept / XBRL Key	Value	Unit
CY2023	dei	Document Type DocumentType	10-K
CY2023	dei	Document Annual Report DocumentAnnualReport	true
CY2023	dei	Document Period End Date DocumentPeriodEndDate	2023-12-31
CY2023	dei	Current Fiscal Year End Date CurrentFiscalYearEndDate	--12-31
CY2023	dei	Document Fiscal Year Focus DocumentFiscalYearFocus	2023
CY2023	dei	Document Transition Report DocumentTransitionReport	false
CY2023	dei	Entity File Number EntityFileNumber	001-40079
CY2023	dei	Entity Registrant Name EntityRegistrantName	Rumble Inc.
CY2023	dei	Entity Incorporation State Country Code EntityIncorporationStateCountryCode	DE
CY2023	dei	Entity Tax Identification Number EntityTaxIdentificationNumber	85-1087461
CY2023	dei	Entity Address Address Line1 EntityAddressAddressLine1	444 Gulf of Mexico Dr
CY2023	dei	Entity Address City Or Town EntityAddressCityOrTown	Longboat Key
CY2023	dei	Entity Address State Or Province EntityAddressStateOrProvince	FL
CY2023	dei	Entity Address Postal Zip Code EntityAddressPostalZipCode	34228
CY2023	dei	City Area Code CityAreaCode	(941)
CY2023	dei	Local Phone Number LocalPhoneNumber	210-0196
CY2023	dei	Entity Well Known Seasoned Issuer EntityWellKnownSeasonedIssuer	No
CY2023	dei	Entity Voluntary Filers EntityVoluntaryFilers	No
CY2023	dei	Entity Current Reporting Status EntityCurrentReportingStatus	Yes
CY2023	dei	Entity Interactive Data Current EntityInteractiveDataCurrent	Yes
CY2023	dei	Entity Emerging Growth Company EntityEmergingGrowthCompany	true
CY2023	dei	Entity Filer Category EntityFilerCategory	Non-accelerated Filer
CY2023	dei	Entity Small Business EntitySmallBusiness	true
CY2023	dei	Entity Ex Transition Period EntityExTransitionPeriod	false
CY2023	dei	Icfr Auditor Attestation Flag IcfrAuditorAttestationFlag	false
CY2023	dei	Document Fin Stmt Error Correction Flag DocumentFinStmtErrorCorrectionFlag	false
CY2023	dei	Entity Shell Company EntityShellCompany	false
CY2023Q2	dei	Entity Public Float EntityPublicFloat	699200000	usd
CY2023	dei	Auditor Firm AuditorFirmId	659
CY2023	dei	Auditor Name AuditorName	Moss Adams LLP
CY2023	dei	Auditor Location AuditorLocation	Seattle, Washington
CY2023	us-gaap	Revenues Revenues	80963451	usd
CY2022	us-gaap	Revenues Revenues	39384284	usd
CY2023	us-gaap	Other Cost And Expense Operating OtherCostAndExpenseOperating	146156734	usd
CY2022	us-gaap	Other Cost And Expense Operating OtherCostAndExpenseOperating	43745518	usd
CY2023	us-gaap	General And Administrative Expense GeneralAndAdministrativeExpense	37125296	usd
CY2022	us-gaap	General And Administrative Expense GeneralAndAdministrativeExpense	16086254	usd
CY2023	us-gaap	Research And Development Expense ResearchAndDevelopmentExpense	15721663	usd
CY2022	us-gaap	Research And Development Expense ResearchAndDevelopmentExpense	6342851	usd
CY2023	us-gaap	Selling And Marketing Expense SellingAndMarketingExpense	13427021	usd
CY2022	us-gaap	Selling And Marketing Expense SellingAndMarketingExpense	6137860	usd
CY2023	rum	Acquisition Related Transaction Costs AcquisitionRelatedTransactionCosts	1151318	usd
CY2022	rum	Acquisition Related Transaction Costs AcquisitionRelatedTransactionCosts	1116056	usd
CY2023	us-gaap	Depreciation And Amortization DepreciationAndAmortization	4850812	usd
CY2022	us-gaap	Depreciation And Amortization DepreciationAndAmortization	1556056	usd
CY2023	rum	Changes In Fair Value Of Contingent Considerations ChangesInFairValueOfContingentConsiderations	-1922381	usd
CY2023	us-gaap	Operating Expenses OperatingExpenses	216510463	usd
CY2022	us-gaap	Operating Expenses OperatingExpenses	74984595	usd
CY2023	us-gaap	Operating Income Loss OperatingIncomeLoss	-135547012	usd
CY2022	us-gaap	Operating Income Loss OperatingIncomeLoss	-35600311	usd
CY2023	us-gaap	Interest Income Other InterestIncomeOther	13594463	usd
CY2022	us-gaap	Interest Income Other InterestIncomeOther	3019456	usd
CY2023	us-gaap	Other Nonoperating Income Expense OtherNonoperatingIncomeExpense	-125511	usd
CY2022	us-gaap	Other Nonoperating Income Expense OtherNonoperatingIncomeExpense	-49067	usd
CY2023	us-gaap	Fair Value Adjustment Of Warrants FairValueAdjustmentOfWarrants	-2365895	usd
CY2022	us-gaap	Fair Value Adjustment Of Warrants FairValueAdjustmentOfWarrants	-21010500	usd
CY2023	us-gaap	Income Loss Attributable To Parent IncomeLossAttributableToParent	-119712165	usd
CY2022	us-gaap	Income Loss Attributable To Parent IncomeLossAttributableToParent	-11619422	usd
CY2022	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	-215428	usd
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CY2023	us-gaap	Net Income Loss NetIncomeLoss	-116420462	usd
CY2022	us-gaap	Net Income Loss NetIncomeLoss	-11403994	usd
CY2023	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	-0.58
CY2022	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	-0.05
CY2023	us-gaap	Weighted Average Number Of Shares Outstanding Basic WeightedAverageNumberOfSharesOutstandingBasic	201442321	shares
CY2022	us-gaap	Weighted Average Number Of Shares Outstanding Basic WeightedAverageNumberOfSharesOutstandingBasic	242443272	shares
CY2023	rum	Cost Of Servicescontent Hosting And Other CostOfServicescontentHostingAndOther	3994180	usd
CY2022	rum	Cost Of Servicescontent Hosting And Other CostOfServicescontentHostingAndOther	249781	usd
CY2023	rum	General And Administrative GeneralAndAdministrative	10686099	usd
CY2022	rum	General And Administrative GeneralAndAdministrative	1582678	usd
CY2023	rum	Research And Development ResearchAndDevelopment	1016627	usd
CY2022	rum	Research And Development ResearchAndDevelopment	55479	usd
CY2023	rum	Sales And Marketing SalesAndMarketing	437808	usd
CY2022	rum	Sales And Marketing SalesAndMarketing	45465	usd
CY2023	rum	Total Sharebased Compensation Expense And Other TotalSharebasedCompensationExpenseAndOther	16134714	usd
CY2022	rum	Total Sharebased Compensation Expense And Other TotalSharebasedCompensationExpenseAndOther	1933403	usd
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CY2023Q4	us-gaap	Marketable Securities Current MarketableSecuritiesCurrent	1135200	usd
CY2022Q4	us-gaap	Marketable Securities Current MarketableSecuritiesCurrent	1100000	usd
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CY2022Q4	us-gaap	Accounts Receivable Net Current AccountsReceivableNetCurrent	4748189	usd
CY2023Q4	us-gaap	Prepaid Expense And Other Assets Current PrepaidExpenseAndOtherAssetsCurrent	13090072	usd
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CY2023Q4	us-gaap	Property Plant And Equipment Net PropertyPlantAndEquipmentNet	19689987	usd
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CY2023Q4	us-gaap	Operating Lease Right Of Use Asset OperatingLeaseRightOfUseAsset	2473903	usd
CY2022Q4	us-gaap	Operating Lease Right Of Use Asset OperatingLeaseRightOfUseAsset	1356454	usd
CY2023Q4	us-gaap	Intangible Assets Net Excluding Goodwill IntangibleAssetsNetExcludingGoodwill	23262428	usd
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CY2022Q4	us-gaap	Accounts Payable And Accrued Liabilities Current AccountsPayableAndAccruedLiabilitiesCurrent	14324696	usd
CY2023Q4	us-gaap	Deferred Revenue Current DeferredRevenueCurrent	7003891	usd
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CY2023Q4	us-gaap	Preferred Stock Par Or Stated Value Per Share PreferredStockParOrStatedValuePerShare	0.0001
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CY2022	us-gaap	Adjustments To Additional Paid In Capital Other AdjustmentsToAdditionalPaidInCapitalOther	2265284	usd
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CY2022	us-gaap	Increase Decrease In Deferred Revenue IncreaseDecreaseInDeferredRevenue	1010605	usd
CY2023	us-gaap	Increase Decrease In Accrued Income Taxes Payable IncreaseDecreaseInAccruedIncomeTaxesPayable	-3323744	usd
CY2023	us-gaap	Increase Decrease In Operating Lease Liability IncreaseDecreaseInOperatingLeaseLiability	-770727	usd
CY2022	us-gaap	Increase Decrease In Operating Lease Liability IncreaseDecreaseInOperatingLeaseLiability	-496835	usd
CY2023	us-gaap	Net Cash Provided By Used In Operating Activities NetCashProvidedByUsedInOperatingActivities	-92911313	usd
CY2022	us-gaap	Net Cash Provided By Used In Operating Activities NetCashProvidedByUsedInOperatingActivities	-32285957	usd
CY2023	us-gaap	Payments To Acquire Property Plant And Equipment PaymentsToAcquirePropertyPlantAndEquipment	14572933	usd
CY2022	us-gaap	Payments To Acquire Property Plant And Equipment PaymentsToAcquirePropertyPlantAndEquipment	8544398	usd
CY2023	us-gaap	Payments To Acquire Intangible Assets PaymentsToAcquireIntangibleAssets	2915085	usd
CY2022	us-gaap	Payments To Acquire Intangible Assets PaymentsToAcquireIntangibleAssets	494769	usd
CY2023	us-gaap	Payments To Acquire Marketable Securities PaymentsToAcquireMarketableSecurities	1135200	usd
CY2022	us-gaap	Payments To Acquire Marketable Securities PaymentsToAcquireMarketableSecurities	1100000	usd
CY2023	us-gaap	Proceeds From Sale And Maturity Of Marketable Securities ProceedsFromSaleAndMaturityOfMarketableSecurities	1100000	usd
CY2023	rum	Cash Acquired In Connection With Callin Acquisition CashAcquiredInConnectionWithCallinAcquisition	1000989	usd
CY2023	us-gaap	Payments To Acquire Businesses Net Of Cash Acquired PaymentsToAcquireBusinessesNetOfCashAcquired	7249085	usd
CY2023	us-gaap	Net Cash Provided By Used In Investing Activities NetCashProvidedByUsedInInvestingActivities	-23771314	usd
CY2022	us-gaap	Net Cash Provided By Used In Investing Activities NetCashProvidedByUsedInInvestingActivities	-10139167	usd
CY2023	us-gaap	Payments Related To Tax Withholding For Share Based Compensation PaymentsRelatedToTaxWithholdingForShareBasedCompensation	2107516	usd
CY2022	us-gaap	Proceeds From Other Debt ProceedsFromOtherDebt	250000	usd
CY2022	rum	Proceeds From Qualifying Transaction ProceedsFromQualifyingTransaction	-399807596	usd
CY2022	us-gaap	Payments For Repurchase Of Common Stock PaymentsForRepurchaseOfCommonStock	11000000	usd
CY2022	us-gaap	Repayments Of Other Debt RepaymentsOfOtherDebt	2173353	usd
CY2023	us-gaap	Payments Of Stock Issuance Costs PaymentsOfStockIssuanceCosts	40478	usd
CY2022	us-gaap	Payments Of Stock Issuance Costs PaymentsOfStockIssuanceCosts	54091750	usd
CY2023	us-gaap	Net Cash Provided By Used In Financing Activities NetCashProvidedByUsedInFinancingActivities	-2147994	usd
CY2022	us-gaap	Net Cash Provided By Used In Financing Activities NetCashProvidedByUsedInFinancingActivities	332792493	usd
CY2022	us-gaap	Effect Of Exchange Rate On Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents EffectOfExchangeRateOnCashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	-45465	usd
CY2023	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents Period Increase Decrease Including Exchange Rate Effect CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect	-118830621	usd
CY2022	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents Period Increase Decrease Including Exchange Rate Effect CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect	290321904	usd
CY2022Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	337169279	usd
CY2021Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	46847375	usd
CY2023Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	218338658	usd
CY2022Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	337169279	usd
CY2023	us-gaap	Income Taxes Paid IncomeTaxesPaid	31974	usd
CY2022	us-gaap	Income Taxes Paid IncomeTaxesPaid	5180	usd
CY2023	us-gaap	Interest Paid Net InterestPaidNet	4212	usd
CY2022	us-gaap	Interest Paid Net InterestPaidNet	54	usd
CY2023	us-gaap	Operating Lease Payments OperatingLeasePayments	770727	usd
CY2022	us-gaap	Operating Lease Payments OperatingLeasePayments	841756	usd
CY2023	rum	Property And Equipment In Accounts Payable And Accrued Liabilities PropertyAndEquipmentInAccountsPayableAndAccruedLiabilities	123946	usd
CY2022	rum	Property And Equipment In Accounts Payable And Accrued Liabilities PropertyAndEquipmentInAccountsPayableAndAccruedLiabilities	621045	usd
CY2023	rum	Settlement Of Loan Receivable In Exchange For Class A Common Stock SettlementOfLoanReceivableInExchangeForClassACommonStock	391235	usd
CY2023	rum	Noncash Consideration Related To The Acquisition Of Callin NoncashConsiderationRelatedToTheAcquisitionOfCallin	18226572	usd
CY2023	rum	Recognition Of Operating Rightofuse Assets In Exchange For Operating Lease Liabilities RecognitionOfOperatingRightofuseAssetsInExchangeForOperatingLeaseLiabilities	1906248	usd
CY2022	rum	Recognition Of Operating Rightofuse Assets In Exchange For Operating Lease Liabilities RecognitionOfOperatingRightofuseAssetsInExchangeForOperatingLeaseLiabilities	228886	usd
CY2023	us-gaap	Concentration Risk Credit Risk ConcentrationRiskCreditRisk	<p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify"><b>Concentration Risk</b></p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">A meaningful portion of the Company’s revenue (and a substantial portion of the Company’s net cash from operations that it can freely access) is attributable to service agreements with a several customers. See Note 18 for further details.</p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"> </p>
CY2023Q4	us-gaap	Capitalized Contract Cost Net CapitalizedContractCostNet	4172570	usd
CY2022Q4	us-gaap	Capitalized Contract Cost Net CapitalizedContractCostNet	507392	usd
CY2023	us-gaap	Amortization Of Acquisition Costs AmortizationOfAcquisitionCosts	6994890	usd
CY2022	us-gaap	Amortization Of Acquisition Costs AmortizationOfAcquisitionCosts	225415	usd
CY2023	us-gaap	Revenue Recognition Dividends RevenueRecognitionDividends	<p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"><b>Deferred Revenue</b></p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">The Company records amounts that have been invoiced to its clients in either deferred revenue or revenue depending on whether the revenue recognition criteria described above have been met. Deferred revenue includes payments received in advance of performance under the contract.</p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify"><b>Advertising Expenses</b></p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">Advertising costs are expensed as incurred and are included in sales and marketing expense on the consolidated statements of operations. During the year ended December 31, 2023, the Company incurred advertising expenses of $4,550,742 (2022 – $1,666,912).</p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"> </p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify"><b>Internal Use Software and Website Development Costs</b></p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">The Company capitalizes certain costs incurred in developing software programs or websites to be used solely to meet internal needs and cloud-based applications used to deliver our services. The Company capitalizes these costs once the preliminary project stage is complete, and it is probable that the project will be completed and the software will be used to perform the intended function. Capitalized internal use software costs are included in intangible assets, net on the consolidated balance sheets. The estimated useful life of costs capitalized is evaluated for each specific project and is up to five years. Amortization of internal software development costs is included in amortization and depreciation expenses in the consolidated statement of operations.</p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">Costs related to the preliminary project stage, post-implementation, training and maintenance are expensed as incurred.</p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0.9in 0pt 0.5in; text-align: justify; text-indent: 0pt"><b>Income Taxes</b></p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">The Company recognizes deferred tax liabilities and assets for the expected future tax consequences of events that have been included in the financial statements or tax returns. Under this method, deferred tax assets and liabilities are determined on the basis of the difference between the tax bases of assets and liabilities and their respective financial reporting amounts (“temporary differences”) at enacted tax rates in effect for the years in which the temporary differences are expected to reverse. A valuation allowance is established for deferred tax assets for which realization is uncertain.</p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">Uncertain tax positions are accounted for using a comprehensive model for the manner in which a company should recognize, measure, present and disclose in its financial statements all material uncertain tax positions that the company has taken or expects to take on a tax return. This applies to income taxes and is not intended to be applied by analogy to other taxes, such as sales taxes, value-add taxes, or property taxes. The Company reviews its nexus in various tax jurisdictions and the Company’s tax positions related to all open tax years for events that could change the status of its tax liability, if any, or require an additional liability to be recorded. Such events may be the resolution of issues raised by a taxing authority, expiration of the statute of limitations for a prior open tax year or new transactions for which a tax position may be deemed to be uncertain. Those positions, for which management’s assessment is that there is more than a 50 percent probability of sustaining the position upon challenge by a taxing authority based upon its technical merits, are subjected to the measurement criteria.</p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">The Company records the largest amount of tax benefit that is greater than 50 percent likely of being realized upon ultimate settlement with a taxing authority having full knowledge of all relevant information. Any liabilities for which the Company expects to make cash payments within the next twelve months are classified as “short term”.</p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"> </p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0.9in 0pt 0.5in; text-align: justify"><b>Share-Based Compensation</b></p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">The Company issues equity awards such as stock options and restricted stock units to certain of its employees, advisory board members, directors, officers and consultants. For awards with a market condition, the market condition is taken into consideration in the fair value-based measure, whereas service and performance conditions are taken into consideration in determining the share-based compensation expense.</p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">For equity awards granted to employees that have only a service condition, the Company recognizes the share-based compensation expense on a straight-line basis over the requisite service period. The vesting period for the equity awards granted is determined by the board of directors of the company and the typical vesting period for equity awards with service conditions is three to four years. The requisite service period for Rumble’s equity awards subject only to service conditions is coterminous with the vesting period specific to those equity awards.</p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">For equity awards with either a market condition or a performance condition, the Company determines the fair value of each tranche of the award, and then recognizes the share-based compensation expense associated with each tranche of the award over the requisite service period for that tranche. For equity awards with a performance condition, the Company assesses the likelihood of the performance condition underlying an award being met and recognizes a share-based compensation expense associated with that award only if it is probable that the performance condition will be met.</p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">Forfeitures are accounted for when they occur.</p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify"><b>Loss per Share</b></p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">The Company calculates basic and diluted net loss per common share by dividing the net loss by the number of weighted average common shares outstanding during the period. The Company has excluded other potentially dilutive shares, which include warrants to purchase common shares and outstanding stock options, from the number of common shares outstanding as their inclusion in the computation for all periods would be anti-dilutive due to net losses incurred.</p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify"><b>Cash, Cash Equivalents, and Marketable Securities</b></p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">Cash and cash equivalents primarily consist of cash on deposit with banks and amounts held in treasury bills and money market funds. Cash equivalents are carried at amortized cost, which approximates their fair market value.</p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">The Company considers all marketable securities with original maturities of <span style="-sec-ix-hidden: hidden-fact-160">three</span> months or less from the date of purchase to be cash equivalents and those with original maturities of greater than <span style="-sec-ix-hidden: hidden-fact-161">three</span> months as marketable securities on our consolidated balance sheets. Management determines the appropriate classification of investments at the time of purchase.</p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">Marketable securities are being accounted for as held-to-maturity investments and are carried at amortized cost with any gains and losses being recognized in interest income on the consolidated statements of operations. As of December 31, 2023 and 2022, the marketable securities have maturity dates of <span style="-sec-ix-hidden: hidden-fact-162"><span style="-sec-ix-hidden: hidden-fact-163">twelve</span></span> months or less and their amortized cost approximates fair value.</p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"> </p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0pt 0pt 0.5in; text-align: justify"><b>Accounts Receivable and Allowance for Current Expected Credit Losses</b></p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">Accounts receivable includes current outstanding invoices billed to customers due under customary trade terms. The term between invoicing and when payment is due is not significant. The accounts receivable balance as of December 31, 2021 was $1,344,654.</p>
CY2023Q4	us-gaap	Accrued Advertising Current And Noncurrent AccruedAdvertisingCurrentAndNoncurrent	4550742	usd
CY2022Q4	us-gaap	Accrued Advertising Current And Noncurrent AccruedAdvertisingCurrentAndNoncurrent	1666912	usd
CY2023Q4	us-gaap	Finite Lived Intangible Asset Useful Life FiniteLivedIntangibleAssetUsefulLife	P5Y
CY2023	rum	Probability Percent ProbabilityPercent	0.50	pure
CY2023	rum	Tax Benefit Of Percentage TaxBenefitOfPercentage	0.50	pure
CY2021Q4	us-gaap	Accounts Receivable Sale AccountsReceivableSale	1344654	usd
CY2023Q4	rum	Leasehold Improvements LeaseholdImprovements	Lesser of useful life or term of lease
CY2023Q2	us-gaap	Business Combination Recognized Identifiable Assets Acquired Goodwill And Liabilities Assumed Net BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedNet	9992492	usd
CY2023	us-gaap	Prior Period Reclassification Adjustment Description PriorPeriodReclassificationAdjustmentDescription	<p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify"><b>Prior Period Reclassifications</b></p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">Certain amounts in expenses and other income (expenses) in prior periods have been reclassified to conform with current period presentation. The reclassification has no impact on net loss, loss per share or total shareholders’ equity.</p>
CY2023	us-gaap	Business Combination Consideration Transferred1 BusinessCombinationConsiderationTransferred1	18226572	usd
CY2023Q2	us-gaap	Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Cash And Equivalents BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCashAndEquivalents	1000989	usd
CY2023Q2	us-gaap	Business Combination Acquired Receivables Gross Contractual Amount BusinessCombinationAcquiredReceivablesGrossContractualAmount	10939	usd
CY2023Q2	us-gaap	Other Prepaid Expense Current OtherPrepaidExpenseCurrent	200651	usd
CY2023Q2	us-gaap	Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Property Plant And Equipment BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment	37841	usd
CY2023Q2	us-gaap	Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Intangibles BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles	9352000	usd
CY2023	us-gaap	Increase Decrease In Other Accounts Payable And Accrued Liabilities IncreaseDecreaseInOtherAccountsPayableAndAccruedLiabilities	-1137814	usd
CY2023Q2	us-gaap	Deferred Income Tax Liabilities DeferredIncomeTaxLiabilities	1230526	usd
CY2023Q2	us-gaap	Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Net BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNet	8234080	usd
CY2023Q4	us-gaap	Shares Issued SharesIssued	6055409	shares
CY2023	us-gaap	Stock Issued During Period Value Stock Dividend StockIssuedDuringPeriodValueStockDividend	3747209	usd
CY2023Q4	us-gaap	Replacement Reserve Escrow ReplacementReserveEscrow	15578	usd
CY2023Q4	us-gaap	Asset Acquisition Contingent Consideration Liability Current AssetAcquisitionContingentConsiderationLiabilityCurrent	3491741	usd
CY2023Q4	us-gaap	Contingent Consideration Classified As Equity Fair Value Disclosure ContingentConsiderationClassifiedAsEquityFairValueDisclosure	2490152	usd
CY2023	us-gaap	Business Combination Consideration Transferred Equity Interests Issued And Issuable BusinessCombinationConsiderationTransferredEquityInterestsIssuedAndIssuable	2356483	usd
CY2023Q4	us-gaap	Asset Acquisition Contingent Consideration Liability Noncurrent AssetAcquisitionContingentConsiderationLiabilityNoncurrent	70000	usd
CY2023	us-gaap	Business Combination Consideration Transferred1 BusinessCombinationConsiderationTransferred1	18226572	usd
CY2023	us-gaap	Business Acquisition Pro Forma Earnings Per Share Basic BusinessAcquisitionProFormaEarningsPerShareBasic	9.99
CY2023	us-gaap	Weighted Average Number Of Shares Contingently Issuable WeightedAverageNumberOfSharesContingentlyIssuable	375000	shares
CY2023	us-gaap	Noncash Or Part Noncash Acquisition Noncash Financial Or Equity Instrument Consideration Shares Issued1 NoncashOrPartNoncashAcquisitionNoncashFinancialOrEquityInstrumentConsiderationSharesIssued1	903689	shares
CY2023	rum	Sharebased Compensation SharebasedCompensation	596311	shares
CY2023	us-gaap	Incremental Common Shares Attributable To Contingently Issuable Shares IncrementalCommonSharesAttributableToContingentlyIssuableShares	1500000	shares
CY2023	us-gaap	Weighted Average Number Of Shares Issued Basic WeightedAverageNumberOfSharesIssuedBasic	349523	shares
CY2023Q4	us-gaap	Business Combination Contingent Consideration Asset BusinessCombinationContingentConsiderationAsset	1922381	usd
CY2023	us-gaap	Business Combination Consideration Transferred Other1 BusinessCombinationConsiderationTransferredOther1	143716	usd
CY2023Q4	us-gaap	Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Indefinite Lived Intangible Assets BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIndefiniteLivedIntangibleAssets	1594000	usd
CY2023Q4	us-gaap	Deferred Tax Liabilities Other DeferredTaxLiabilitiesOther	398654	usd
CY2023	us-gaap	Acquisition Costs AcquisitionCosts	835035	usd
CY2023	us-gaap	Business Combination Separately Recognized Transactions Net Gains And Losses BusinessCombinationSeparatelyRecognizedTransactionsNetGainsAndLosses	1269185	usd
CY2023Q4	rum	Business Acquisition Outstanding Equity BusinessAcquisitionOutstandingEquity	10000000	cad
CY2023Q4	rum	Business Acquisition Outstanding Equity BusinessAcquisitionOutstandingEquity	7293000	usd
CY2023	us-gaap	Cash Acquired From Acquisition CashAcquiredFromAcquisition	10000000	cad
CY2023	us-gaap	Cash Acquired From Acquisition CashAcquiredFromAcquisition	5000000	usd
CY2023Q4	rum	Acquisition Amount AcquisitionAmount	0	usd
CY2023	rum	Software And Technology SoftwareAndTechnology	9000740	usd
CY2023Q2	us-gaap	Advances On Inventory Purchases AdvancesOnInventoryPurchases	366188	usd
CY2023	us-gaap	Payments To Acquire Businesses Net Of Cash Acquired PaymentsToAcquireBusinessesNetOfCashAcquired	-14808	usd
CY2023Q2	us-gaap	Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Deferred Tax Liabilities BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxLiabilities	2059120	usd
CY2023Q2	us-gaap	Business Combination Contingent Consideration Asset Current BusinessCombinationContingentConsiderationAssetCurrent	7293000	usd
CY2023	us-gaap	Marketing And Advertising Expense MarketingAndAdvertisingExpense	60026091	usd
CY2022	us-gaap	Marketing And Advertising Expense MarketingAndAdvertisingExpense	31139398	usd
CY2023	us-gaap	Taxes And Licenses TaxesAndLicenses	20937360	usd
CY2022	us-gaap	Taxes And Licenses TaxesAndLicenses	8244886	usd
CY2023	us-gaap	Revenues Revenues	80963451	usd
CY2022	us-gaap	Revenues Revenues	39384284	usd
CY2023	us-gaap	Contract With Customer Liability Revenue Recognized ContractWithCustomerLiabilityRevenueRecognized	21741274	usd
CY2022	us-gaap	Contract With Customer Liability Revenue Recognized ContractWithCustomerLiabilityRevenueRecognized	15391170	usd
CY2023	us-gaap	Deferred Revenue Revenue Recognized1 DeferredRevenueRevenueRecognized1	7003891	usd
CY2022Q4	us-gaap	Deferred Revenue DeferredRevenue	1040619	usd
CY2023Q4	us-gaap	Deferred Revenue DeferredRevenue	881596	usd
CY2021	us-gaap	Deferred Revenue Revenue Recognized1 DeferredRevenueRevenueRecognized1	30014	usd
CY2022	us-gaap	Deferred Revenue Revenue Recognized1 DeferredRevenueRevenueRecognized1	30014	usd
CY2023	rum	Cash Contracted Maturity CashContractedMaturity	Demand
CY2023Q4	us-gaap	Cash Cash	11632839	usd
CY2022Q4	us-gaap	Cash Cash	3519674	usd
CY2023	rum	Treasury Bills And Money Market Funds Contracted Maturity TreasuryBillsAndMoneyMarketFundsContractedMaturity	Demand
CY2023Q4	us-gaap	Money Market Funds At Carrying Value MoneyMarketFundsAtCarryingValue	206705819	usd
CY2022Q4	us-gaap	Money Market Funds At Carrying Value MoneyMarketFundsAtCarryingValue	333649605	usd
CY2023Q4	us-gaap	Cash And Cash Equivalents At Carrying Value CashAndCashEquivalentsAtCarryingValue	218338658	usd
CY2022Q4	us-gaap	Cash And Cash Equivalents At Carrying Value CashAndCashEquivalentsAtCarryingValue	337169279	usd
CY2023Q4	us-gaap	Deposits Deposits	1135200	usd
CY2022Q4	us-gaap	Deposits Deposits	1100000	usd
CY2023Q4	us-gaap	Property Plant And Equipment Gross PropertyPlantAndEquipmentGross	24002323	usd
CY2022Q4	us-gaap	Property Plant And Equipment Gross PropertyPlantAndEquipmentGross	9888648	usd
CY2023Q4	us-gaap	Accumulated Depreciation Depletion And Amortization Property Plant And Equipment AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment	4312336	usd
CY2022Q4	us-gaap	Accumulated Depreciation Depletion And Amortization Property Plant And Equipment AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment	1044416	usd
CY2023Q4	us-gaap	Property Plant And Equipment Net PropertyPlantAndEquipmentNet	19689987	usd
CY2022Q4	us-gaap	Property Plant And Equipment Net PropertyPlantAndEquipmentNet	8844232	usd
CY2023Q4	us-gaap	Property Plant And Equipment Other Net PropertyPlantAndEquipmentOtherNet	3267920	usd
CY2022Q4	us-gaap	Property Plant And Equipment Other Net PropertyPlantAndEquipmentOtherNet	987014	usd
CY2023	us-gaap	Right Of Use Asset Obtained In Exchange For Operating Lease Liability RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability	3833184	usd
CY2023Q4	us-gaap	Property Plant And Equipment Owned Accumulated Depreciation PropertyPlantAndEquipmentOwnedAccumulatedDepreciation	1359281	usd
CY2022	us-gaap	Right Of Use Asset Obtained In Exchange For Operating Lease Liability RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability	1926936	usd
CY2022Q4	us-gaap	Property Plant And Equipment Owned Accumulated Depreciation PropertyPlantAndEquipmentOwnedAccumulatedDepreciation	570482	usd
CY2023Q4	us-gaap	Sale Leaseback Transaction Net Book Value SaleLeasebackTransactionNetBookValue	2473903	usd
CY2022Q4	us-gaap	Sale Leaseback Transaction Net Book Value SaleLeasebackTransactionNetBookValue	1356454	usd
CY2023	us-gaap	Operating Costs And Expenses OperatingCostsAndExpenses	848849	usd
CY2022	us-gaap	Operating Costs And Expenses OperatingCostsAndExpenses	564842	usd
CY2023Q4	us-gaap	Lessee Operating Lease Renewal Term LesseeOperatingLeaseRenewalTerm	P2Y7M24D
CY2023Q4	us-gaap	Debtor In Possession Financing Interest Rate On Borrowings Outstanding DebtorInPossessionFinancingInterestRateOnBorrowingsOutstanding	0.0752	pure
CY2022Q4	us-gaap	Lessee Operating Lease Renewal Term LesseeOperatingLeaseRenewalTerm	P3Y3M3D
CY2022Q4	us-gaap	Debtor In Possession Financing Interest Rate On Borrowings Outstanding DebtorInPossessionFinancingInterestRateOnBorrowingsOutstanding	0.0235	pure
CY2023Q4	us-gaap	Lessee Operating Lease Liability Payments Due Year Three LesseeOperatingLeaseLiabilityPaymentsDueYearThree	1095344	usd
CY2023Q4	us-gaap	Lessee Operating Lease Liability Payments Due Year Four LesseeOperatingLeaseLiabilityPaymentsDueYearFour	984848	usd
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Files In Submission

Name	View Source	Status
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0001213900-24-026599-index.html	Edgar Link	pending
0001213900-24-026599.txt	Edgar Link	pending
0001213900-24-026599-xbrl.zip	Edgar Link	pending
ea0202455-10k_rumble.htm	Edgar Link	pending
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ea020245501ex21-1_rumble.htm	Edgar Link	pending
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ea020245501ex32-2_rumble.htm	Edgar Link	pending
ex23-2_001.jpg	Edgar Link	pending
ex23-2_002.jpg	Edgar Link	pending
Financial_Report.xlsx	Edgar Link	pending
image_001.jpg	Edgar Link	pending
image_002.jpg	Edgar Link	pending
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$RUM
Rumble Inc. Stock $rum

2023 Q4 Form 10-K Financial Statement

#000121390024026599 Filed on March 27, 2024

Income Statement

Balance Sheet

Cashflow Statement

Facts In Submission

Files In Submission

$RUM Rumble Inc. Stock $rum

2023 Q4 Form 10-K Financial Statement

#000121390024026599 Filed on March 27, 2024

Income Statement

Balance Sheet

Cashflow Statement

Facts In Submission

Files In Submission

$RUM
Rumble Inc. Stock $rum