Rumble Inc (NASDAQ: RUM) is a video sharing and cloud services platform that enables content creators to manage, distribute, and monetize video content. Revenue comes from advertising sold through its proprietary Rumble Advertising Center marketplace, subscriptions, and cloud infrastructure services. Rumble competes directly with YouTube and positions itself as a neutral alternative to platforms operated by large technology companies. The company is headquartered at 444 Gulf of Mexico Drive, Longboat Key, Florida. In February 2025, Tether purchased 103,333,333 shares of Class A common stock at $7.50 per share, generating $775 million in gross proceeds, and Rumble concurrently completed a tender offer repurchasing 70,000,000 shares at $7.50 per share for $525 million. The company also entered into a business combination agreement with Northern Data in November 2025. Rumble's advertising business is the stated growth priority as of the FY2025 10-K filed March 5, 2026.

Revenue model

Advertising revenue sold through the Rumble Advertising Center, which serves ads on Rumble.com and a network of third-party publisher websites in exchange for a revenue share. Secondary revenue streams include cloud infrastructure services through Rumble Cloud and creator-facing monetization tools including subscriptions and host-read ad placements.

Products and services

Rumble Video, a video sharing and distribution platform; Rumble Cloud, an Infrastructure as a Service offering launched in early 2024; Rumble Advertising Center, a proprietary advertising marketplace and network; Rumble Studio, a patent-pending livestreaming and multi-platform monetization application available on desktop, mobile web, iOS, and Android; Rumble Wallet, a non-custodial crypto wallet integrated into the platform supporting USAT, USDT, Tether Gold, and Bitcoin.

Customers and end markets

Content creators seeking video hosting, distribution, and monetization; advertisers allocating digital video budgets; third-party publishers seeking advertising inventory through the RAC network; cloud infrastructure customers. No specific customer concentration percentages are disclosed in the excerpts.

Value-chain role

Platform intermediary connecting content creators with audiences and advertisers. Rumble hosts and transcodes video, operates an advertising marketplace that serves both its own platform inventory and third-party publisher inventory, and provides cloud infrastructure to external customers.

Geographic exposure

Primary operations in the United States with international exposure noted in risk disclosures. No specific revenue breakdown by geography is provided in the excerpts.

Competitors

YouTube, Google

Source: SEC 10-K, filed 2026-03-05

Industry: Services-Computer Programming, Data Processing, Etc. Peers: Alphabet Inc Bumble Inc Match Group Inc IAC Inc Ziff Davis Inc Shutterstock Inc Tripadvisor Inc Getty Images Holdings Inc Yelp Inc Zoominfo Technologies Inc