RUM Group Inc.

rumble.com

What Do They Do?

Runs a video-sharing and livestreaming platform with creator tools, plus cloud computing, storage and networking services for creators, advertisers and businesses.

How Do They Make Money?

Advertisers pay for ads; users pay for subscriptions, pay-per-view content and tips; cloud customers pay for computing and related services. Payments can arrive in advance, and the company earns revenue at a point in time or over time, depending on the contract.

revenue

Segment	Share	Revenue	How money arrives
Audience Monetization Mix	86%		Mix
Other Initiatives Mix	14%		Mix

Who Are Their Customers?

Viewers pay for subscriptions and creator content on Rumble and Locals; advertisers can set up RAC campaigns themselves or work with its sales team. Cloud services target startups, small and medium-sized businesses, governments and enterprise clients.

Do Revenues Turn Into Profits?

No. It lost $81.8M in FY2025.

Operating income, FY2025

−126% of revenue

▼ −3% (Loss) vs FY2024 (−$130.9M, −137%)

Net income, FY2025

−81% of revenue

▼ −76% (Loss) vs FY2024 (−$338.4M, −354%)

Free cash flow, FY2025

−74% of revenue

▼ −17% (Loss) vs FY2024 (−$89.7M, −94%)

How Are They Changing?

Since the FY2025 annual report

Latest quarter: Q2 FY2026, the three months to Jun 30, 2026

Revenue: ▲ +61%; vs $25.1M in Q2 FY2025
Net income: ▲ +162% (Loss); vs −$30.2M in Q2 FY2025

Audience Monetization share of revenue vs 85.6% in Q2 FY2025

Sep 10, 2026 Plans to increase Northern Data ownership to approximately 98% It also intends to seek the remaining approximately 2% through squeeze-out proceedings.
Aug 24, 2026 Agrees to a six-year GPU services deal worth approximately $13.7 billion A U.S.-based cloud customer agreed to buy services in three tranches; the third depends on its approval of the proposed delivery date.
Aug 10, 2026 Closes Northern Data acquisition and begins quarterly revenue guidance The company gave a third-quarter revenue outlook of $87 million to $93 million.
Jun 4, 2026 Signs multi-year agreement for dedicated GPU cloud capacity The agreement is with a third-party cloud customer and is valued at $270 million.

Growing. Revenue grew 10.6x in 4 years, from $9.5M in FY2021 to $100.6M in FY2025, about 81% a year.

Cloud launch The older report describes Rumble Cloud as a planned venture using excess infrastructure capacity; the latest report describes an operating service with compute, storage, security and networking offerings.

More creator tools The older portfolio lists Rumble, Locals and RAC; the latest also describes Rumble Studio livestream monetization and a Rumble Wallet for crypto tipping.

Advertising marketplace The older report says RAC was in beta testing with limited inventory and planned a commercial launch; the latest describes an advertising marketplace offering display, video and creator sponsorships.

Revenue over time

Audience Monetization Other Initiatives

$200M$100M$0

FY2023 FY2024 FY2025

Who Do They Compete With?

Competes with YouTube and Google

Comments