Sports Entertainment Gaming Global Corp (SEGG) is a lottery technology company that operated an online platform for the purchase and distribution of lottery games, marketed under the Lottery.com brand. Revenue came from two channels: a direct-to-consumer (B2C) platform charging per-transaction service fees on lottery game purchases, and a business-to-business (B2B) API that collected technology usage fees from commercial partners reselling lottery access. As of the filing date (10-K, filed 2023-06-15), the B2C platform was not operational following a prior cessation of operations, with a planned relaunch targeting Texas customers by end of 2023. The company also developed a proprietary blockchain-enabled gaming platform called Project Nexus, intended to handle lottery sales, back-office B2B functions, and future product launches. The business went public via a SPAC merger with Trident Acquisitions Corp. in October 2021, at an implied value of approximately $440 million. International operations included an 80% equity stake in Aganar and JuegaLotto, acquired through the June 2021 purchase of Global Gaming.

Revenue model

B2C platform: service fees per lottery transaction, with a minimum $0.50 fee on $1 games and $1 on $2 games, plus 6% of aggregate face value on multi-ticket purchases (domestic). B2B API: technology usage fees negotiated with third-party commercial partners. As of the filing date, the B2C platform was inactive; revenue figures were not disclosed in the excerpts.

Products and services

Lottery.com B2C online platform for lottery game purchases; B2B API for third-party resale of lottery access; Project Nexus, a proprietary blockchain-enabled gaming and transaction platform under development as of the filing date.

Customers and end markets

B2C: individual lottery players, initially targeting U.S. customers with a planned Texas relaunch by end of 2023, plus international users in jurisdictions where the company holds direct or indirect authority. B2B: commercial API partners who resell lottery access. The company tracked transactions per user and user stickiness as primary operating metrics for its B2C segment.

Value-chain role

Technology intermediary between lottery game issuers and end consumers; relies on third-party providers for identity verification, age verification, and geolocation compliance. Holds lottery procurement and distribution licenses across applicable jurisdictions.

Geographic exposure

United States (primary relaunch market, starting with Texas as of filing date); international operations through Aganar and JuegaLotto subsidiaries acquired June 2021. International jurisdictions subject to foreign currency fluctuation, inflation, and political instability per the FY2023 filing.

Source: SEC 10-K, filed 2023-06-15

Industry: Services-Prepackaged Software Peers: Galaxy Gaming Inc EBET, Inc. Las Vegas Sands Corp Table Trac Inc