SharkNinja, Inc.
ir.sharkninja.comWhat Do They Do?
Sells small household appliances—including vacuums, kitchen appliances and beauty and home-environment products—under Shark and Ninja to retailers and consumers.
10-K for FY2025, filed Mar 2, 2026The Company has identified two operating segments, Domestic and International, which are aggregated into one reportable segment that…View ↗
We sell our products using an omnichannel distribution strategy that consists primarily of retail and direct-to-consumer (“DTC”) channels.…View ↗
Cleaning Appliances, which includes corded and cordless vacuums, including handheld and robotic vacuums, as well as other floorcare…View ↗
How Do They Make Money?
Retailers, distributors and direct-to-consumer buyers pay for Shark and Ninja appliances, generally within 30 to 60 days; sales occur when products ship or are delivered, depending on order terms.
10-K for FY2025, filed Mar 2, 2026In accordance with ASC 606, Revenue from Contracts with Customers, the Company recognizes net sales for both brands at the transaction…View ↗
The transaction price is determined based on the consideration to which the Company expects to be entitled in exchange for transferring…View ↗
The performance obligation for most of the Company’s sales transactions is considered complete when control transfers, which is determined…View ↗
Cleaning Appliances, which includes corded and cordless vacuums, including handheld and robotic vacuums, as well as other floorcare…View ↗
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10-K for FY2025, filed Mar 2, 2026
FY2025 revenue by product or service ↗
$6.4B
-
10-K for FY2025, filed Mar 2, 2026
$6.4B ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Cleaning Appliances
Sold outright
10-K for FY2025, filed Mar 2, 2026 |
34%
FY2022: 52%
|
Cleaning Appliances, FY2025
$2.2B Sources
|
Sold outright |
|
Cooking and Beverage Appliances
Sold outright
10-K for FY2025, filed Mar 2, 2026 |
28%
FY2022: 29%
|
Cooking and Beverage Appliances, FY2025
$1.8B Sources
|
Sold outright |
|
Food Preparation Appliances
Sold outright
10-K for FY2025, filed Mar 2, 2026 |
24%
FY2022: 16%
|
Food Preparation Appliances, FY2025
$1.6B Sources
|
Sold outright |
|
Beauty and Home Environment Appliances
Sold outright
10-K for FY2025, filed Mar 2, 2026 |
13%
FY2022: 3.1%
|
Beauty and Home Environment Appliances, FY2025
$826.3M Sources
|
Sold outright |
Who Are Their Customers?
Sells to retailers, including major chains and independent stores, as well as directly to consumers through its websites; retailers resell products in stores and online.
10-K for FY2025, filed Mar 2, 2026We sell our products using an omnichannel distribution strategy that consists primarily of retail and direct-to-consumer (“DTC”) channels.…View ↗
10-K for FY2025, filed Mar 2, 2026
We believe we create category demand across our categories, which effectively positions us to sell our products at most major retailers…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 11 cents of every revenue dollar as net income in FY2025 and turned 8 cents into free cash flow.
10-K for FY2025, filed Mar 2, 2026
$920.3MView ↗
10-K for FY2025, filed Mar 2, 2026
$701.4MView ↗
10-K for FY2025, filed Mar 2, 2026
$488.1MView ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 5, 2026
$129.8MView ↗
- ▼ −7%
- vs $139.6M in Q2 FY2025
10-Q for Q2 FY2026, filed Aug 5, 2026
Open tableView ↗
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Aug 5, 2026
Raises its full-year outlook across key metrics
The company raised its fiscal-year outlook following second-quarter results.
Sources
8-K, filed Aug 5, 2026
Raises Fiscal Year 2026 Outlook Across Key Metrics on Strong Operational PerformanceView ↗
Growing. Revenue grew 72% in 4 years, from $3.7B in FY2021 to $6.4B in FY2025, about 14% a year.
Who Do They Compete With?
Competes with Dyson, Hoover, Bissell, Vitamix, De’Longhi, Breville, Hamilton Beach, and Cuisinart
10-K for FY2025, filed Mar 2, 2026Most of our competitors typically sell at a lower price point with some exceptions, such as Dyson and Vitamix. We have succeeded in the…View ↗
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