SharkNinja (NYSE: SN) is a consumer appliances company that designs and sells household products under the Shark and Ninja brands across cleaning, cooking, food preparation, and personal care categories. Revenue comes from transactional product sales through retail and direct-to-consumer channels, with no subscription component disclosed. SharkNinja operates in 38 markets, with the United States as its primary base and the United Kingdom as its largest international market, generating $964 million in UK net sales in FY2025. Total net sales reached $6.40 billion in FY2025, up 15.7% from $5.53 billion in FY2024, with gross margin of 49.0% in FY2025. The four reported product segments are Cleaning Appliances ($2.21B), Cooking and Beverage Appliances ($1.82B), Food Preparation Appliances ($1.55B), and Beauty and Home Environment Appliances ($826M) for FY2025. Selling and marketing expense was $1.46 billion, or 22.8% of net sales in FY2025, reflecting heavy direct-response and digital advertising spend across both brands. Net income was $701.4 million in FY2025 and operating cash flow was $634.1 million.

Revenue model

Transactional product sales of branded consumer appliances through retail partners and direct channels. No subscription or licensing revenue model is disclosed in the FY2025 10-K.

Products and services

Shark-branded cleaning appliances including vacuums, robot vacuums, and wet/dry floor products. Ninja-branded cooking and beverage appliances including air fryers, grills, outdoor ovens, carbonation systems, and frozen drink appliances. Food preparation appliances including blenders and food processors. Beauty and Home Environment Appliances including skincare devices and fans. The company has entered 38 product sub-categories with recent additions including propane grills, fire pits, coolers, drinkware, carpet extraction, and skincare (as of the 10-K filed 2026-03-02).

Customers and end markets

End consumers purchasing household appliances at retail and direct-to-consumer. No customer concentration data is disclosed in the excerpts. End markets are residential households across cleaning, cooking, food preparation, and personal care.

Value-chain role

Brand owner, product designer, and marketer. In-house global design and engineering team of over 700 associates located across the United States, United Kingdom, and China. Manufacturing is not described as in-house. The company uses third-party suppliers and applies AI to customer service and data analytics operations.

Geographic exposure

Operates in 38 markets as of the FY2025 10-K. The United Kingdom is the largest disclosed international market at $964 million net sales in FY2025, operating under a direct model since 2014. International expansion is described as a key strategic area with growth beyond the UK since 2020.

Source: SEC 10-K, filed 2026-03-02

Industry: Household Appliances Peers: Cricut Inc Hamilton Beach Brands Holding Co IROBOT CORP Traeger Inc Worthington Enterprises, Inc Whirlpool Corp