Sobr Safe Inc
sobrsafe.comSOBR Safe Inc (NASDAQ: SOBR) is a wearable technology company that develops and distributes alcohol and substance detection devices for workplace safety and consumer markets. Revenue comes from monthly subscriptions in two channels: a business-to-consumer channel and a business-to-business enterprise channel billed on a per-user basis. As of December 31, 2025, the company had 454 active business-to-consumer subscribers with an average monthly subscription length of 3.5 months, and 14 active enterprise subscribers with 257 total users. Revenue grew 105.6% in the year ended December 31, 2025, though the company remained in a net loss position and continued to fund operations through equity offerings, including a $2.0 million gross proceeds PIPE completed December 29, 2025. The company was incorporated in Delaware on August 10, 2007, and describes its current stage as emerging from early-stage development. David Gandini serves as Chief Executive Officer. Design, manufacturing, quality testing, and distribution for SOBRsafe devices take place in the United States.
Products & Services
SOBRsafe branded wearable alcohol and substance detection devices with accompanying software services. The company does not manufacture products itself, using contract manufacturers instead. A data analytics capability is described as a potential future monetization avenue, including possible insurance premium benchmarking through AI.
Revenue Model
Monthly subscriptions from business-to-consumer and business-to-business enterprise customers, with enterprise users billed on a per-user monthly basis. The company also pursues channel partner agreements and licensing and integration agreements as additional revenue strategies.
Customers & Markets
Two customer channels as of December 31, 2025: 454 active business-to-consumer subscribers and 14 active enterprise subscribers with 257 users. Enterprise customers are workplace organizations seeking to demonstrate substance-free environments. The company also identifies insurance providers as a potential future partner or customer segment.
Geographic Exposure
United States, based on the 10-K filed April 10, 2026, which states all design, manufacturing, quality testing, and distribution take place in the United States.
Financial Snapshot
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