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$SONO
$17.87 +$0.28 (1.59%) Close

Ownership

13F as of Q2 2026 · 118.3M shares outstanding

Who owns SONO?

By type of holder
Institutions 100.0% Insiders 0.0% Everyone else 0.0%
Concentration Top 10 holders own 104.0%
BlackRock, Inc. 15.5% · Adam Gray 15.3%
Institutional ownership
100.0%
0 pts vs last qtr
Institutional holders
304
+14 vs last qtr
Net shares bought
+580.9K
by institutions in Q2 2026
New / sold out
54 / 40
positions opened vs closed

How is ownership changing?

Institutions, last 8 quarters

Biggest buyers in Q2 2026
  • Jupiter Asset Management LTD NEW +763.4K
  • BlackRock, Inc. +679.1K

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Biggest sellers in Q2 2026
  • Franklin Resources Inc −1.0M
  • Renaissance Technologies LLC −878.7K

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Who is planning to sell?

Notices of proposed sale, last 12 months
$4.86M
6 notices from 4 people
Shares covered
265.3K
0.22% of the company
Arranged in advance
39%
of the value is under a 10b5-1 plan
Under a 10b5-1 plan No plan
$0$1.6M$3.2MNovDec 2025: $228.0K under a 10b5-1 planDec 2025: $3.0M without a planDecJanFebMarAprMayJunJul 2026: $665.1K under a 10b5-1 planJulAugSep 2026: $1.0M under a 10b5-1 planSepOct
Largest proposed sellers
  • Millington Nicholas Officer $2.96M
  • Boone Karen Director 10b5-1 $1M

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Every notice on Red Flags →

A Form 144 is notice of a planned sale, not the sale itself. What insiders actually sold is on Insider Transactions.

Is your stake being diluted?

Diluted share count, FY2019–FY2025
+16.4%
+2.56% a year
Each share's claim on the business
−14.1%
shrank without buying or selling a share
Spent on buybacks vs paid in stock
$563M vs $485M
over 7 fiscal years
Diluted shares, split-adjusted
100.7M121.2M141.7M2019: 103.8M shares'192020: 109.8M shares'202021: 140.3M shares'212022: 137.8M shares'222023: 127.7M shares'232024: 123.2M shares'242025: 120.8M shares'25
Buybacks Stock-based comp
$0$75.1M$150.1M2019 buybacks: $2.4M2019 stock comp: $46.6M'192020 buybacks: $50.0M2020 stock comp: $57.6M'202021 buybacks: $50.0M2021 stock comp: $62.1M'212022 buybacks: $150.1M2022 stock comp: $75.6M'222023 buybacks: $100.1M2023 stock comp: $76.9M'232024 buybacks: $129.0M2024 stock comp: $84.3M'242025 buybacks: $81.0M2025 stock comp: $81.6M'25

How patient are the owners?

Institutional shares by how long they've been held
5+ years58% 3–5 years21% 1–3 years14% Under 1 year7%
Quarterly turnover
7.7%
of institutional shares changed hands
Top 10 managers, median time held
5 years

Super Investors

Investment managers reporting SONO on Form 13F
B
BlackRock, Inc.
Shares
18.3M
% of company
15.50%
Change vs last qtr
+679.1K (+3.8%)
Held since
≤2021
CC
Coliseum Capital Management, LLC
13D · 15.3%
Shares
18.1M
% of company
15.28%
Change vs last qtr
Unchanged
Held since
2022

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Institutional Funds

Mutual funds and ETFs reporting SONO on Form N-PORT; together they hold 40.4% of the company
Position value
$97.1M
% of company
6.07%
% of the fund
0.09%
As of
June 30, 2026
VT
Position value
$48.3M
% of company
3.02%
% of the fund
0.00%
As of
June 30, 2026

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Insiders and 5%+ holders

From Forms 3/4/5 and Schedules 13D/G
AG
Adam Gray
5%+ holder13D · 15.3%
Shares
18.1M
% of company
15.28%
Change vs last qtr
—
Held since
—
CS
Christopher Shackelton
5%+ holder13D · 15.3%
Shares
18.1M
% of company
15.28%
Change vs last qtr
—
Held since
—

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