Sonos, Inc.
sonos.comWhat Do They Do?
Sells speakers, home theater products and headphones to households, with software that connects their systems to music and other audio services.
10-K for FY2025, filed Nov 14, 2025Sonos is a leading audio company dedicated to elevating life through sound. Since pioneering multi-room wireless audio in 2005, Sonos has…View ↗
Our Sonos speakers category includes our all-in-one speakers, portables, home theater products, and headphones, as follows:View ↗
Ace: Our first-ever Sonos headphones featuring lossless and spatial audio, Active Noise Cancellation, and extended battery life. (General…View ↗
Our software is the connective tissue of the Sonos system, which unites every dimension of sound into one connected platform. It’s what…View ↗
How Do They Make Money?
Sonos earns most of its money from speaker and system-product sales, counted when products ship or are delivered to the customer. The smaller partner-products category includes accessories, licensing, advertising and subscriptions; software-upgrade and cloud-service revenue is spread over the service period.
10-K for FY2025, filed Nov 14, 2025We generate substantially all of our revenue from the sale of Sonos speakers and Sonos system products. We also generate a portion of…View ↗
Product revenue primarily includes sales of Sonos speakers and Sonos system products, which include software that enables the Company’s…View ↗
Service revenue includes revenue allocated to (i) unspecified software upgrades and (ii) cloud-based services that enable products to…View ↗
Our partner products and other revenue category consists mainly of accessories that enable seamless home integration of our products - such…View ↗
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10-K for FY2025, filed Nov 14, 2025
FY2025 revenue by product or service ↗
$1.4B
-
10-K for FY2025, filed Nov 14, 2025
$1.4B ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Sonos speakers
Sold outright
10-K for FY2025, filed Nov 14, 2025 |
78%
FY2022: 78%
|
Sonos speakers, FY2025
$1.1B Sources
|
Sold outright |
|
Sonos system products
Sold outright
10-K for FY2025, filed Nov 14, 2025 |
17%
FY2022: 17%
|
Sonos system products, FY2025
$249.2M Sources
|
Sold outright |
|
Partner products and other revenue
Mix
|
5.0%
FY2022: 4.9%
|
Partner products and other revenue, FY2025
$72.2M Sources
|
Mix |
Who Are Their Customers?
Households buy through physical and online retailers, custom installers who bundle Sonos products with their services, or directly through Sonos’s website.
10-K for FY2025, filed Nov 14, 2025
Do Revenues Turn Into Profits?
Not on paper. It lost $61.1M in FY2025, but brought in more cash than it spent: $108.2M of free cash flow.
10-K for FY2025, filed Nov 14, 2025
−$50.5MView ↗
10-K for FY2025, filed Nov 14, 2025
−$61.1MView ↗
10-K for FY2025, filed Nov 14, 2025
$108.2MView ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q3 FY2026, filed Jul 29, 2026
$29.9MView ↗
- ▲ Now profitable
- vs −$3.4M in Q3 FY2025
10-Q for Q3 FY2026, filed Jul 29, 2026
Open tableView ↗
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Jul 29, 2026
CFO Saori Casey announced plans to retire
She will remain CFO until a successor is appointed and stay with the company through a transition period.
Sources
8-K, filed Jul 29, 2026
On July 29, 2026, the Company announced that Saori Casey, Sonos’ Chief Financial Officer (“CFO”), has informed the Company of her intent to…View ↗
Shrinking. Revenue fell 16% in 4 years, from $1.7B in FY2021 to $1.4B in FY2025, about 4% a year.
Headphones added
The older report described wireless, portable and home theater speakers, components and accessories; the latest report includes Sonos Ace, its first headphones.
10-K for FY2022, filed Nov 23, 2022 10-K for FY2025, filed Nov 14, 2025We pioneered multi-room, wireless audio products, debuting the world’s first multi-room wireless sound system in 2005. Today, our products…View ↗
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