Specificity Inc (OTCID: SPTY) is a digital marketing company that delivers real-time marketing solutions designed to identify potential customers who are actively in the buying cycle. Revenue comes from monthly service fees paid by small and medium-sized businesses (SMBs), with a target client spending at least $5,100 per month on marketing (per the 10-K filed 2026-03-31). The company operates three service offerings within a single segment, including its flagship Specificity digital marketing platform and a white-label solution called Tradigital Partners aimed at ad agencies. Its underlying technology uses BiToS and Mobile Advertising Identifiers (MAIDs) to build audiences, suppress bot traffic, and deliver real-time ad messaging. The company has focused geographic activity in the Tampa and New England markets. The auditors have issued a going-concern qualification, citing recurring operating losses and net capital deficiency as of the filing date. Common stock trades on the OTCID market under the symbol SPTY, and the company does not pay dividends.

Revenue model

Monthly recurring service fees from SMB clients, priced around $5,100 per month per client (per 10-K filed 2026-03-31). Clients can pause services for 30 days or more, which the company acknowledges creates revenue disruption risk. The company also operates as a tech incubator, developing or acquiring additional digital marketing capabilities.

Products and services

Three service offerings within a single digital marketing segment (per 10-K filed 2026-03-31): (1) flagship Specificity digital marketing platform targeting SMBs with internal marketing teams; (2) Tradigital Partners, a white-label digital marketing solution for ad agencies; (3) small business and do-it-yourself marketing solutions. Technology stack includes BiToS, Mobile Advertising Identifiers (MAIDs), AI integration, ad sequencing, audience ID technology, saturation modeling, conversion funneling, CRM integration, traffic resolution, and analytics reporting.

Customers and end markets

Target clients are SMBs with revenues between $5 million and $25 million and at least $5,100 in monthly marketing spend, serving both B2B and B2C markets (per 10-K filed 2026-03-31). Secondary customer type includes ad agencies served through the Tradigital Partners white-label offering. No customer concentration data disclosed in the excerpts.

Value-chain role

Technology provider and managed service operator sitting between SMB advertisers and digital advertising channels. The company builds proprietary audience segments using MAIDs and BiToS data, executes campaigns, and reports analytics back to clients. Certain executive-level functions including financial reporting, compliance, and data services were outsourced as of the filing date (per 10-K filed 2026-03-31).

Geographic exposure

Operations focused on the Tampa, Florida and New England regions as of the 10-K filed 2026-03-31. No international operations disclosed in the excerpts.

Source: SEC 10-K, filed 2026-03-31

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