Specificity Inc
specificityinc.comWhat Do They Do?
Provides digital marketing services and advertising tools to advertising agencies, small and medium-sized businesses, and small business owners.
10-K for FY2025, filed Mar 31, 2026At our core we are a full service digital marketing firm that delivers cutting-edge marketing solutions to identify and market in real-time…View ↗
Tradigital Partners - White-Label Digital Marketing Solutions for Ad Agencies. Tradigital Partners is a specialized white-label digital…View ↗
Put-Thru - Enterprise-Grade Digital Marketing, Scaled for SMBs. Put-Thru is a digital marketing tech stack designed specifically for small…View ↗
PickPocket - DIY Digital Marketing Platform for Small Business Owners. Pick Pocket is a do-it-yourself (DIY) digital marketing platform…View ↗
Who Are Their Customers?
The company targets medium-sized businesses and also offers digital marketing products for advertising agencies and small business owners.
10-K for FY2025, filed Mar 31, 2026As discussed above in more detail under the section titled “Our Target Market in Digital Marketing”, our Target Market is medium sized…View ↗
Tradigital Partners - White-Label Digital Marketing Solutions for Ad Agencies. Tradigital Partners is a specialized white-label digital…View ↗
PickPocket - DIY Digital Marketing Platform for Small Business Owners. Pick Pocket is a do-it-yourself (DIY) digital marketing platform…View ↗
10-K for FY2025, filed Mar 31, 2026
During the year ended December 31, 2025, the Company had one customer whose revenues represented approximately 12% of total revenues.…View ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 19, 2026
−$121.2KView ↗
- ▲ +52% (Loss)
- vs −$79.8K in Q2 FY2025
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May 26, 2026
Company identified errors in its 2025 annual report
It plans to amend the filing after finding errors in expenses, revenue, liabilities and cash.
Sources
8-K, filed May 26, 2026
(a) On May 15, 2026, the Company identified certain errors in its Annual Report on Form 10-K for the fiscal year ended December 31, 2025.…View ↗
A different product lineup
The latest report describes Tradigital for ad agencies and Put-Thru for small and medium-sized businesses, alongside PickPocket; the older report also described Bullseye direct mail and Thru the Funnel sales engagement.
10-K for FY2022, filed Mar 30, 2023 10-K for FY2025, filed Mar 31, 2026BULLSEYE will help businesses revolutionize their direct mail marketing initiatives. With Bullseye, by combining our digital approach along…View ↗
THRU THE FUNNEL is a sales engagement platform designed to create qualified leads that help client’s sales reps do what they were hired to…View ↗
PICK POCKET is a do-it-yourself digital marketing platform for smaller business owners. We will use behavior-based device ID technology to…View ↗
Tradigital Partners - White-Label Digital Marketing Solutions for Ad Agencies. Tradigital Partners is a specialized white-label digital…View ↗
Put-Thru - Enterprise-Grade Digital Marketing, Scaled for SMBs. Put-Thru is a digital marketing tech stack designed specifically for small…View ↗
PickPocket - DIY Digital Marketing Platform for Small Business Owners. Pick Pocket is a do-it-yourself (DIY) digital marketing platform…View ↗
Who Do They Compete With?
Competes with Omnicom Group, WPP, Publicis Groupe, Dentsu, Havas, Accenture, and Deloitte
10-K for FY2025, filed Mar 31, 2026We operate in a highly competitive and fragmented industry. We compete for business and talent with the operating subsidiaries of large…View ↗
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