Trade Desk Inc
thetradedesk.comWhat Do They Do?
Provides advertising agencies, advertisers and their service providers with a platform to buy, manage and measure digital advertising campaigns across channels and devices.
10-K for FY2025, filed Feb 27, 2026We are a global leader in advertising technology. We empower ad buyers to create, manage and optimize digital advertising campaigns across…View ↗
Our world-class, AI-enabled platform helps buyers of advertising plan, execute and measure highly expressive, data-driven campaigns across…View ↗
Our clients consist of purchasers of programmatic advertising inventory, value-added services and data. Our clients are advertising…View ↗
How Do They Make Money?
Advertising agencies, advertisers and other clients pay a platform fee generally tied to their platform spend, plus charges for advertising inventory, data and added services; the company earns its transaction revenue when a bid is won and the purchase is completed through the platform.
10-K for FY2025, filed Feb 27, 2026Our clients are advertising agencies, advertisers and other service providers for agencies or advertisers, with whom we enter into ongoing…View ↗
The Company generates revenue from clients who enter into agreements with the Company to use its platform to purchase advertising…View ↗
The Company maintains agreements with each client and supplier in the form of master service agreements (“MSAs”), which set out the terms…View ↗
$2.9B
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10-K for FY2025, filed Feb 27, 2026
$2.9B ↗
Who Are Their Customers?
Advertising agencies, advertisers and groups within agencies buy access to the platform through master service agreements. After onboarding and initial support, clients typically use the platform themselves and request help as needed.
10-K for FY2025, filed Feb 27, 2026Our clients consist of purchasers of programmatic advertising inventory, value-added services and data. Our clients are advertising…View ↗
Our clients typically enter into MSAs with us that give users constant access to our platform. Our MSAs, some of which may include joint…View ↗
Given our self-service business model, we focus on supporting, advising and training our clients to use our platform independently as soon…View ↗
Once a new client has access to our platform, they work closely with our client service teams, which onboard new clients and provide…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 15 cents of every revenue dollar as net income in FY2025 and turned 27 cents into free cash flow.
10-K for FY2025, filed Feb 27, 2026
$589.3MView ↗
10-K for FY2025, filed Feb 27, 2026
$443.3MView ↗
10-K for FY2025, filed Feb 27, 2026
$795.7MView ↗
How Are They Changing?
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Jun 1, 2026
Nate Olmstead was appointed chief financial officer
He replaces interim chief financial officer Tahnil Davis, who continues as chief accounting officer.
Sources
8-K, filed Jun 1, 2026
On June 1, 2026, The Trade Desk, Inc. (the “Company”) announced the appointment of Nate Olmstead, age 54, as the Company’s chief financial…View ↗
Growing. Revenue grew 2.4x in 4 years, from $1.2B in FY2021 to $2.9B in FY2025, about 25% a year.
Who Do They Compete With?
Competes with Google and Amazon
10-K for FY2025, filed Feb 27, 2026Our industry is highly competitive and fragmented. We compete with other demand-side platform providers, some of which are smaller…View ↗
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