TKO Group Holdings Inc (NYSE: TKO) is a sports and entertainment company that owns and operates the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE) properties. Revenue is generated through media rights agreements, live event ticket sales, sponsorships, licensing, and consumer products tied to both brands. The company was formed through the combination of UFC and WWE, creating a single entity that controls two of the most widely distributed combat sports and sports entertainment franchises globally. Based on the 10-K filed February 25, 2026, TKO operates across both properties as reportable segments. The filing does not provide sufficient segment-level revenue percentages or total revenue figures in the excerpts provided to cite specific dollar amounts. TKO's content reaches audiences through broadcast, cable, and streaming distribution deals, giving media partners and advertisers access to large, loyal fan bases. The business model combines recurring media rights fees with transactional live event and consumer product revenue.

Revenue model

Media rights licensing fees, live event ticket sales, sponsorship and advertising deals, consumer product licensing, and merchandise sales across the UFC and WWE segments.

Products and services

UFC mixed martial arts events and content, WWE professional wrestling events and content, live event production, pay-per-view programming, sponsorship inventory, and licensed consumer products.

Customers and end markets

Broadcast and streaming media partners, corporate sponsors and advertisers, live event ticket buyers, and licensed merchandise consumers across sports and entertainment end markets.

Value-chain role

Content owner and event promoter that licenses intellectual property and media rights to distributors, sells live event access directly to consumers, and monetizes brand equity through sponsorship and licensing agreements.

Geographic exposure

Global operations across both UFC and WWE properties, with events held domestically and internationally. Specific geographic revenue breakdown not supported by the filing excerpts provided.

Source: SEC 10-K, filed 2026-02-25

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